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Over 20% of Online Black Friday Sales Came From Mobile Devices

Posted by samzenpus on from the palm-of-your-hand dept.

cagraham writes "According to IBM's latest Data Benchmark report, 21.8% of all online Black Friday sales were made from mobile devices. Mobile traffic, meanwhile, accounted for 39.7% of all Black Friday traffic. Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%. The data come from IBM's real-time monitoring over 800 U.S. online retailers. The report also notes that tablets generated less traffic than smartphones, but accounted for almost twice the number of sales. Overall, online sales for Black Friday grew 18.9% year-over-year."

9 of 201 comments (clear)

  1. Get offa my lawn! by Impy+the+Impiuos+Imp · · Score: 5, Funny

    I would never buy Christmas gifts over smartphone surfing. I guess I'm just old school and like the hustle and bustle of leisurely picking through products and buying at my nice, large computer screen.

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  2. Probably not accurate by synapse7 · · Score: 5, Insightful

    Some of my android based tablets and phone are using browsers with a user agent that reports as an ipad, seems to help get an html5 website.

    1. Re:Probably not accurate by 605dave · · Score: 5, Insightful

      Yes, I'm sure that's a huge percentage of the traffic.

      --
      Be kind, for everyone you meet is fighting a difficult battle. - Plato
  3. So you're saying by msobkow · · Score: 3, Informative

    So you're saying iOS users are suckers with too much money to burn. :P

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    I do not fail; I succeed at finding out what does not work.
    1. Re:So you're saying by east+coast · · Score: 4, Insightful

      Given the response to this article so far? I'd say that this is proof that Slashdotters are willing to argue over what technology is better than to just accept that people use different technology and move on with their own lives.

      Slashdot thanks for taking the flamebait... that's their bread and butter.

      --
      Dedicated Cthulhu Cultist since 4523 BC.
    2. Re: So you're saying by Scowler · · Score: 3, Insightful

      iPhones aren't significantly different in price from top-end Android phones from Samsung, HTC, etc. I know the Nexus phones are always quoted as proof that iPhones are over-priced, but the Nexus phones are an anomaly when compared to other similar Android phones as well.

  4. What does this mean? by Anonymous Coward · · Score: 3, Funny

    Please, Slashdot, help me understand this random factoid and how it can be twisted to various predetermined narratives. Are Android users to poor to shop? No, wait, is it that Apple users are caught up with continuous shopping to flee from the ever-fading glow of material gratification? Is the latest iPhone made with parts that outgas consumption-inducing pthalates? Help me; I must know how these isolated data confirm what we all already know.

  5. Re:disparate by paiute · · Score: 4, Insightful

    It especially does not offer any better explanation than "Android devices using iOS user agents."

    Quite the opposite, really.

    I'd like to know what percentage of Android users who are not Slashdot users even know that you can do this.

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    If Slashdot were chemistry it would look like this:Cadaverine
  6. Price Checking by ninjabus · · Score: 4, Insightful

    People were price checking purchases using their phones, not actually looking to buy online. If someone is shopping on a tablet, they really mean to buy something with it.