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Over 20% of Online Black Friday Sales Came From Mobile Devices

Posted by samzenpus on from the palm-of-your-hand dept.

cagraham writes "According to IBM's latest Data Benchmark report, 21.8% of all online Black Friday sales were made from mobile devices. Mobile traffic, meanwhile, accounted for 39.7% of all Black Friday traffic. Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%. The data come from IBM's real-time monitoring over 800 U.S. online retailers. The report also notes that tablets generated less traffic than smartphones, but accounted for almost twice the number of sales. Overall, online sales for Black Friday grew 18.9% year-over-year."

3 of 201 comments (clear)

  1. Get offa my lawn! by Impy+the+Impiuos+Imp · · Score: 5, Funny

    I would never buy Christmas gifts over smartphone surfing. I guess I'm just old school and like the hustle and bustle of leisurely picking through products and buying at my nice, large computer screen.

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    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  2. Probably not accurate by synapse7 · · Score: 5, Insightful

    Some of my android based tablets and phone are using browsers with a user agent that reports as an ipad, seems to help get an html5 website.

    1. Re:Probably not accurate by 605dave · · Score: 5, Insightful

      Yes, I'm sure that's a huge percentage of the traffic.

      --
      Be kind, for everyone you meet is fighting a difficult battle. - Plato