Study: People Are Biased Against Creative Thinking

An anonymous reader writes "Despite how much people might say they like creative thinking, they don't, at least according to studies. 'We think of creative people in a heroic manner, and we celebrate them, but the thing we celebrate is the after-effect,' says Barry Staw, a researcher at the University of California–Berkeley business school who specializes in creativity. 'As much as we celebrate independence in Western cultures, there is an awful lot of pressure to conform,' he says."

Comments

Makes Sense

[west]

Just like most mutations are unsuccessful, most creative ideas are not "welfare increasing", after all, the status quo came about for a reason and your idea has to be pretty clever to beat it in all, or even most, metrics.

Of course, on the off chance a creative idea *is* successful, we're all for it, but that's pretty hard to determine in advance. And more importantly, after the fact, all the discomfort from change (and one shouldn't underestimate how much change hurts psychologically) has already been paid for, so we can simply enjoy the benefits.

Re:The problem:

[TWiTfan]

People are frightened by what they can't control, can't predict, and don't understand. That's why people invented gods to help explain unpredictable weather and other disasters. It works that way with people too. People want other people to be predictable, controllable, and understandable.

Re:Creativity often equates to "Different"

[Walterk]

Replying instead of moderating..

Things like the medieval opinion that the world is flat

They never did think that, it's a modern invention, introduced as late as 1828 after Washington Irving's publication of A History of the Life and Voyages of Christopher Columbus. The ancient Greeks could show that the Earth was round already. In fact, if in the medieval ages they thought that the Earth was flat, why would Columbus (and his contemporaries) even bother sailing west in order to reach India?

You have some points but please do not perpetuate this myth.