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90 Percent of Businesses Say IP Is "Not Important"

langelgjm writes "In 2009, the National Science Foundation teamed up with the Census Bureau to ask U.S. businesses how important intellectual property was to them. Now, after three years of surveys, the results are in. Astonishingly, it turns out that when asked, 90 percent of businesses say intellectual property is 'not important'. While some very large businesses and specific sectors indicate that patents, copyrights, and trademarks are important, overall, the figures are shockingly low. What's more, the survey's results have received hardly any press. It appears that formal intellectual property protection is far less important to the vast majority of U.S. businesses than some federal agencies, such as the patent office, are willing to admit."

33 of 185 comments (clear)

  1. Reminds me of spoilers by kruach+aum · · Score: 3, Insightful

    Most people don't care about spoilers, but people who care about spoilers REALLY care about spoilers.

    That said, it is an interesting result, and I wish it were more widely reported (and that it influenced policy, but oh who am I kidding).

    1. Re:Reminds me of spoilers by Anonymous Coward · · Score: 2, Insightful

      I'm pretty sure he meant spoilers as in "the stupid metal things people attach to the back of their cars in a failed attempt to make the cars look cooler".

    2. Re:Reminds me of spoilers by davester666 · · Score: 4, Funny

      hey. that helps makes sure I don't lose traction when I drive around town. it's not just for looks.

      --
      Sleep your way to a whiter smile...date a dentist!
  2. how get on internet then? by Anonymous Coward · · Score: 5, Funny

    a business not on internet will fail. everyone should call and get IP from local ISP

  3. Shockingly? by Opportunist · · Score: 4, Insightful

    I'd say logically.

    When is IP important to you, as a business? If you hold patents and if you're heavily invested in R&D, and copyright is something that you care about strongly if you're creating content, be it music, movies or software. Else, at best, it's uninteresting to you. At worst, it is a headache to you since you always have to watch out whether or not something trivial you do steps on someone' patent toes.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:Shockingly? by epiphani · · Score: 4, Insightful

      I work in the technology space, where we're heavily investing in R&D. And we don't own a thing - it's all open source, apache software.

      Fundamentally I think people are realizing that owning IP is a short-term strategy for many businesses. If the value you provide is entirely locked up in your IP - and not in your customer service and skills, eventually someone is going to come along with a cheaper or free version of your IP. Then your only advantage is the lock-in you already have.

      In the long term, companies have to function based on their ability to support their customers - not just throw IP at them. This is especially true in software.

      --
      .
    2. Re:Shockingly? by kanweg · · Score: 5, Informative

      Patents/patent applications are open source knowledge before the term open source was coined. You are free to build on those ideas (and are free to take a patent on any non-obvious improvement, if you want that or not if you don't want that). Patent databases are freely accessible (as in beer); they may even have free machine translators so you can read the information in a language you don't speak. Want to know how something can be made, alternative ways of solving problems? Patent documents are your friend. No books to buy. No subscriptions needed. The documents are well-organized, in a standard format and can be searched using keywords from the comfort of your home. (You don't need to register and sell your soul to get the information you want.).

      The information in patents becomes freely available to the public in on average about 7 years (drugs take longer, other stuff shorter). No shitty near-infinite term like copyright.

      The applicant paid quite a bit to put an accurate description of the invention into words, and it becomes public after 18 months. That may be before the actual product hits the market. You couldn't have know about it otherwise.

      Bert
      Patent attorney (oh, and patents on software? Yes, I agree. They're a bad and unnecessary thing)

    3. Re:Shockingly? by Sique · · Score: 2

      When is IP important to you, as a business? If you hold patents and if you're heavily invested in R&D, and copyright is something that you care about strongly if you're creating content, be it music, movies or software. Else, at best, it's uninteresting to you. At worst, it is a headache to you since you always have to watch out whether or not something trivial you do steps on someone' patent toes.

      You should actually read the report. Then you would stumble upon such results as:

      Even when looking at a sector where one would expect heavy reliance on intellectual property, the results do not match expectations. For example, take one of the most copyright-dependent sectors we can imagine: “R&D active” software publishing. In 2010, 51.4% of respondents in this sector said copyright was “very important”; 34.6% said it was “somewhat important”; and 13.9% said it was “not important.” That is, only about half of respondents in a purportedly heavily copyright-dependent sector describe copyright as “very important” to their business.

      Or look at this:

      Overall, businesses report that trade secrets are the most important form of intellectual property protection, with 13.2% of businesses calling trade secrets “very important” or “somewhat important.” Trademarks are a close second, with copyrights and patents significantly farther behind.

      --
      .sig: Sique *sigh*
  4. There is no such thing as Intellectual Property by Kleokat · · Score: 2, Insightful

    Thinking otherwise is counter-productive.

  5. Reason by mwvdlee · · Score: 4, Insightful

    90% of businesses are in fields that don't have the type of IP you see in new fields like IT.
    I'm sure a small, local bakery would care about IP too if he had to pay license fees for every bread he bakes, simply because his oven has a digital timer.

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  6. Survey specifically targets businesses doing R& by langelgjm · · Score: 4, Informative

    The problem with this logic is that the survey specifically targets businesses performing R&D. From TFA:

    "The target population for BRDIS consists of all for-profit companies that have five or more employees and that perform R&D in the United States.”

    --
    "Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
  7. Gums up the narrative that IP is for everyone by langelgjm · · Score: 3, Insightful

    It is logical... unless you're the U.S. Patent Office, which claims that IP is responsible for 40 million jobs and 35% of the U.S. GDP.

    The survey results throw a wrench in the narrative that IP is critical to "the economy." It's clearly critical in certain industries, or for certain companies, but if 90% of businesses say its not important, blanket statements about how IP an economic "engine", etc. need to go.

    --
    "Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
    1. Re:Gums up the narrative that IP is for everyone by Anonymous Coward · · Score: 3, Insightful

      It is logical... unless you're the U.S. Patent Office, which claims that IP is responsible for 40 million jobs and 35% of the U.S. GDP.

      The survey results throw a wrench in the narrative that IP is critical to "the economy." It's clearly critical in certain industries, or for certain companies, but if 90% of businesses say its not important, blanket statements about how IP an economic "engine", etc. need to go.

      90% of businesses saying X is important or not need to go then, they aren't premised on an analysis that demonstrates substantial rigor.

      For one thing, 90% of businesses doesn't correlate with the same amount of employment, it could be far less, same with GDP and other things.

      Get back to me when you're ready to show the whole data set.

    2. Re: Gums up the narrative that IP is for everyone by tsqr · · Score: 3, Insightful

      The owner of the local car wash (15 employees) doesn't care about IP. Ditto for the florist (3), bakery (5), and bar (4), or five other small businesses engaged in buying and selling commodities. But the CEO of the aerospace corp (4000 employees locally) with a huge annual R&D budget -- he cares a lot.

    3. Re:Gums up the narrative that IP is for everyone by drinkypoo · · Score: 3, Interesting

      It is logical... unless you're the U.S. Patent Office, which claims that IP is responsible for 40 million jobs and 35% of the U.S. GDP. [...] if 90% of businesses say its not important,

      No. And also no. I mean, I'm as skeptical of the patent office's numbers as the next guy, but seriously. If I'm the guy who buys the solution, I might not think the patents are that important, because I'm not explicitly licensing them. I buy a product from someone who's licensed the patent, all that is abstracted away from me. But if I'm dependent on that thing, and the thing wouldn't have been created/marketed without a patent, then I'm dependent on the IP. The real question then becomes how much of this stuff would be designed, built, and sold even if anyone could build it. Some things clearly fall into that category, and there's probably plenty the USPTO is taking credit for there that they shouldn't.

      On the other hand, exports of American media are wholly dependent upon IP. If anyone could legally profit from copying your movie, then you wouldn't spend a lot of money making one. Whole classes of entertainment involving costly special effects would not exist at all. Clearly, there are industries wholly dependent upon it.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:Gums up the narrative that IP is for everyone by ShanghaiBill · · Score: 4, Insightful

      IP is only valuable & important to a business when it has enough patents to create a stranglehold in their sector.

      Or any business that has an identifiable name. Your local "Quickie Laundromat" may say they don't care about IP. But if I open another business right next door called "Quickie Laundromat", and if I copy their ads and signs word-for-word, they might change their minds. IP is more than just patents. It also encompasses trademarks and copyrights. 10% say they care about IP. The other 90% don't understand what IP is.

    5. Re:Gums up the narrative that IP is for everyone by CastrTroy · · Score: 4, Insightful

      IP is only valuable if you can afford to protect it in court. I think that's the big problem here. If you own Quickie Laundromat, and another guy opens Quicky Laundromat across the street, you can either spend tons of money on lawyers trying to defend your business, or spend tons of money on better machines, or just try to keep prices low. Or try to compete on things that actually matter to customers, Maybe add free Wifi. If you make your business good enough, eventually people will figure out that the they Quickie Laundromat on the North side of the street is the good one. For businesses like this, it isn't the name that matters anyway, but the quality of service. You could call it "Don't Come To This Laundromat", but if you had better machines, cheaper rates, and better overall services, people will visit your business. For most businesses, defending IP would cost more than any profit it could possibly bring in, so it's just not worth worrying about it.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    6. Re:Gums up the narrative that IP is for everyone by VortexCortex · · Score: 2

      Get back to me when you're ready to show the whole data set.

      Hey, Genius, speaking of data sets, where's the data that shows patents and copyrights are beneficial for society? There are none. So, you're operating under an unproven hypothesis. Datasets, yes, indeed. Give me proof that the car will not kill me by testing them before we drive them, but oh, let's just plop the whole tech economy in the "IP" wagon and zip around without a care in the world, never bothering to think if this isn't an egregious risk of harm to progress.

      Why a wagon you say? Oh, that's easy. You see, the automotive industry isn't allowed copyrights or design patents, and yet sells primarily on design and is very profitable; Wouldn't want to be hypocrites, eh? Why am I nude you say? Ha! I'm wearing the IP Tzar's new clothes, because the very profitable fashion industry also sells primarily on design and they also have no copyright or design patents... heathens!

      NA na na NA na NANA NAAAAA I can't hear you! IP is Wonderful! Na na Na na I don't need any evidence for my beliefs, Show me YOUR data sets!

  8. But the survey targeted businesses doing R&D by langelgjm · · Score: 2

    From TFA:

    According to the NSF, the Business Research and Development and Innovation Survey (BRDIS) “is an annual, nationally representative sample survey of approximately 43,000 companies, including companies in manufacturing and nonmanufacturing industries. The target population for BRDIS consists of all for-profit companies that have five or more employees and that perform R&D in the United States.”

    --
    "Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
  9. Re:Of Course! by Opportunist · · Score: 2

    Making content free will probably not be a good idea. But it would still beat the current situation.

    But either extreme is bad. We have to get back to an IP law that follows the idea behind them: To give people an incentive to create and to create a balance between those that create and those that want to enjoy that creation.

    Right now, the IP law fails in every of these aspects. It does not promote creation, since it allows an author to milk his success forever. Not only that, but also his heirs to do just the same. And please don't come with the "but a true artist will create even if he is rich already" argument. The same argument can be fielded for abolishing IP laws altogether.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  10. Article is about R&D intensive businesses ... by MacTO · · Score: 4, Insightful

    While surprising, the results do make some sense. IP laws are only meaningful to companies that have the means to sue. They would also have to look at the return on investment for launching legal action. A small business on the east coast is unlikely to sue another small business on the west coast simply because there is no return (i.e. no overlap in potential clients).

    IP is mostly geared towards the interests of large entities and multinational entities: businesses that have both the means to sue, and where their market is large enough that it is likely to overlap with someone else's market.

  11. BS. They would mind a competitor using their name by raymorris · · Score: 2

    I'm still waiting for the pdf to download, but I can smell the BS from here. Does anyone really believe that most businesses wouldn't mind if a competitor misappropriated their name and opened a competing establishment with the same name across the street?

    Someone said that small businesses don't build a brand and don't care about their names (trademarks). I've owned a couple of small businesses and in two of those all of my customers were small businesses. For most small mom and pop businesses, the reputation attached to their trademark is EVERYTHING. They don't have national ad campaigns, their business comes from friends telling friends "go to ShoeDoc to get that fixed, they do a great job." If someone else opened a shoe repair place down the street and violated their IP by calling it ShoeDoc that would be a VERY big deal to them.

  12. TFA clueless, thinks Coke brand is worthless by raymorris · · Score: 2, Insightful

    The author shows their complete ignorance of how the economy works when they select GROCERIES as their example of an industry where they claim IP doesn't matter. Imagine if you were to walk into the grocery store and all of the cola made by different companies was labeled "Coca-Cola". It's trademark, intellectual property, that allows you to tell the difference between Coke, Pepsi, and RC cola. Were it not for IP, the generic stuff that sells for under a dollar would also be labelled "Coca-Cola".

    Do you think it's important to grocers that customers can distinguish Guiradelli and Hershey from Z corp "chocolate flavored bar"? Of course! The grocery industry is ALL about trademarks. The author proves they are completely clueless by claiming IP doesn't matter in the grocery business.

    1. Re:TFA clueless, thinks Coke brand is worthless by Theaetetus · · Score: 2

      It's trademark, intellectual property, that allows you to tell the difference between Coke, Pepsi, and RC cola.

      No, it is not. It is my nose and taste buds that tell me the difference. Lipstick(trademark) on a pig doesn' change the fact your still dealing with a pig.

      Yes it is. Because you can't taste every bottle of Cola before you buy it.

      So that's why the store manager keeps chasing me out.

  13. Matches my limited mid-sized-company experience by dpbsmith · · Score: 4, Interesting

    I worked for over a decade at a midsized company, founded in the late sixties, whose business was the manufacture of $30,000-$100,000 high-tech products. The development process included internal firmware, quite a lot of interesting and non-obvious mechanical and optical engineering, and driver software.

    To say they were casual about intellectual property was putting it mildly. The mindset seemed to be, basically, that they copied good ideas from the competition and expected the competition to copy ideas from them. (I do mean IDEAS though, nothing more). They felt their business success depended on getting needed products to market in a timely way, and that it was all about good execution of ideas, not exclusive possession of ideas.

    All of us software people put copyright notices on our code because we just thought it was good practice, but nobody told us to do so or send out memos on how to do it or monitored us to make sure we were doing it right.

    I created a mini dust-up once when the head of marketing told me to send the complete source code to one of our software drivers to another company--a 200-age listing--and I said sure, but that I wouldn't do it without written directions from an officer of the company. He was furious that I would even question his directions and insisting that it was inappropriate for me to demur because it was no big deal, and I replied, sincerely, that I didn't think it was a big deal, either--in context it really wasn't--but that nevertheless I thought I needed to have that level of authorization, and that since it wasn't a big deal it shouldn't be hard to get it. It's not that he was being a PHB, either--the point is that nobody in the company quite got it that maybe you didn't just send out half a pound of listing on a casual say-so.

    For a while, there was one mid-level manager who liked patents and embarked on a semi-systematic effort to get things patented, and recognize engineers by posting framed notices about the patents that they had gotten--there were maybe about ten such frames on the wall by the time he left. But it was not part of the corporate culture.

    I don't remember ever hearing about the company suing or being sued over a patent except for one case, where it was embroiled as a party in a lawsuit involving some software components they had purchased and licensed from another firm.

  14. You can't attribute all grocery employees to IP by langelgjm · · Score: 2

    The article doesn't claim that IP doesn't matter to grocery stores. It just points out that it doesn't make sense to attribute the entire employment figures of all grocery stores across the U.S. to intellectual property. Which is precisely what the Patent Office's report did.

    It may be fair to call grocery stores an IP-intensive industry, but if it is, that's a definition of "IP intensive" that most people aren't thinking of when they talk about patent and copyright policy.

    --
    "Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
  15. Trademarks and trade secrets by davidwr · · Score: 2

    For most companies, trademarks and trade secrets are much more important.

    The local bakery probably doesn't care about the copyrights on its secret recipes (yes, making and testing new recipes is a form of R&D). But if an employee pilfers them and leaks them to the competition, they would care very much that their trade secret was compromised. Likewise, if another bakery started using a nearly-identical logo or other "trade dress" in a way that caused confusion in the marketplace, they would care.

    --
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  16. only after you buy it. Trademark lets you know wha by raymorris · · Score: 2

    You can only taste it after you've bought it.
    It's the Coke trademark on the bottle that allows you to know what it's going to taste like. Without trademark, all of the different sodas would be labeled "Coke" and all of the different companies making them would call themselves "Coca-Cola".

    There is a real life example of that here in Texas. A company in Elgin, Tx made great sausage and built a reputation for the best sausage in the state. If you were driving through Elgin on the way to Austin, you'd stop and get some "Elgin sausage". The problem was, you normally can't register your city name as your trademark. So four other companies opened up selling "Elgin sausage". Some of it isn't great. Most people no longer stop in Elgin because you never know whether you're getting the good Elgin sausage or not. The lack of trademark protection (because they chose a bad trademark) really hurt their business, and ruined customer's ability to pick up extra yummy sausage.

  17. Re:Why the fuck is that +4, Insightful? by Anonymous Coward · · Score: 3, Funny

    A contextual explanation for GP's post can be found here.

  18. The realities of patents by Anonymous+Brave+Guy · · Score: 5, Informative

    I've recently been involved with the patenting process, at it applies in the US and Europe.

    In some respects, I was pleasantly surprised. The patent lawyer genuinely seemed to want to use the system as it was intended, do a good job of writing everything up, and secure some real protection for the inventors of something genuinely new and useful.

    In other respects, I was disappointed. I think the biggest downer for me was when we were formally advised that reading other patents in the field was potentially dangerous. Clearly the reality is that a patent lawsuit in the US is a very uncertain proposition for all concerned, particularly if the patent itself is of the broad-but-possible-not-enforceable variety and/or if the parties involved have substantially different resources to spend on the case. We were warned that having read anyone else's patents would mean if we were ever found to have infringed them in one of those uncertain lawsuits, that infringement would incur greater penalties as it would then be considered wilful.

    That seemingly minor detail did more to damage my belief that at least the principle of various kinds of IP is worth having than any arguments about awarding trivial patents for nonsense inventions with vague descriptions ever have. Perversely, the very people who would most benefit from being aware of inventions -- those working in the same industry, who might want to license them or otherwise collaborate with other inventors -- appear to have a substantial incentive not to actually explore the disclosed knowledge the system is designed to share.

    --
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    1. Re:The realities of patents by swillden · · Score: 3, Informative

      In other respects, I was disappointed. I think the biggest downer for me was when we were formally advised that reading other patents in the field was potentially dangerous.

      IMO, the way to test whether or not the patent system is accomplishing its constitutional goal is to look at how much time practitioners spend looking through the patent library to find solutions to their problems, or ideas they can build upon, with the idea that it's better/faster/cheaper to find a developed patent and license it rather than do the hard work of inventing it yourself. If the patent database is heavily used as a research library, then it has accomplished its goal of contributing to the progress of the useful arts and sciences.

      Your comment is exactly what corporate attorneys have told me as well, and the fact that it's good advice proves that the system utterly and completely fails the test.

      --
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  19. It is important by PPH · · Score: 3, Interesting

    But if you think strategically important IP is going to be put into a patent, you're nuts. That just gives the competition a head start on working around the technology or business method. If I have a better way of doing business, I'm going to do my best to keep that to myself. Perhaps plant a few false leads and use some misdirection to keep my competitors guessing as to why we are so successful.

    So, when asked, I'm going to say, "No. No special IP here. Just lots of hard work, blood, sweat and tears."

    This is also one reason so many people are nervous about the NSA. You think Snowden was the only person making off with intelligence? It has been standard practice among various businesses (particularly those doing work in the military/intelligence area) to have a few buddies in intelligence agencies who can slip you some info. on what the competition is up to.

    --
    Have gnu, will travel.
  20. Yes, Meaningless by Jane+Q.+Public · · Score: 2
    This study almost certainly does not show what OP claims and what TFA implies.

    The survey asked whether IP laws were important to their business. Not whether they were "important", as in "important to society".

    That is a VERY major difference, and one TFA seems to have completely missed. In fact this appears to be an excellent example of "lying with statistics"... even if it wasn't done intentionally. It all depends on how survey questions were asked.

    For example, here's a quote from the NSF about this [emphasis added]:

    "Fifteen percent of all businesses reported trademarks as very important (6%) or somewhat important (9%) to their business in 2008,"

    I'll give you 99 to 1 odds that when asked this question, a respondent will think, "Well, my business is not involved in patenting, or trademarking, or any of that stuff, so no, it was not important to us in 2008."

    Which means, as I wrote above: this study probably does not show -- even a little -- what somebody is trying to claim it shows.