Website Checkout Glitches: Two Very Different Corporate Responses
Freshly Exhumed writes "On the morning of December 26th, 2013, an error on the website of Delta Air Lines' produced impossibly low fare discounts of as much as 90% for about 2 hours before the problem was corrected. Delta, to their PR benefit, have swallowed the losses, and the lucky customers have shared their delight via social media. Unfortunately for many buyers of goods from The Brick furniture retailer, no such consumer warmth is forthcoming. The Brick's website checkout had awarded them an additional 50% off, over and above all other costs, but the official corporate response has been to demand the money be returned. Affected customers are now lashing The Brick with social media opprobrium and drawing direct comparisons with Delta's response. So, given that these are not small, mom-and-pop companies, have we reached a point at which online retailers are expected to just swallow such costs for PR purposes, as part of doing web business?"
If a brick and mortar left a sign up in their windows advertising X percent off consumers would expect it. Just because they are online doesn't give them a pass for sloppy practices.
OOOOH, the internet.
That's part of business. If you screw up, you'd better honor them, and make sure you don't do it again.
I've seen places give away merchandise over accidents like that. ok, so you lost $10k in product, big deal. You also made some very happy customers, who will likely come back.
The opposite is true too.. If you try to come after the customers who bought in good faith, now they won't come back, and neither will their friends.. "friends" has expanded over the last decade or so, goign from "oh, what, a dozen people?" to thousands of Facebook friends who may in turn share your experience with millions. I don't know who "The Brick" is, but I won't even bother shop there now.
Serious? Seriousness is well above my pay grade.
Someplace sold me something, then they demand more money?
Can you guess my answer?
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
Of course they have legal redress. Well, maybe not totally legal, but accepted in the current environment. You tell the customer to pay what you think they owe, even though they have the product. If they don't pay, you can file with the local courts, which cost money, or stick it on their credit report. It may be dirty, but not illegal. They'll get a world of bad press from it though.
They should have sucked up the GOOD press about it. "Wooo, we screwed up and gave stuff away for free! Enjoy! And here's our latest offer, 25% off new purchases! Coupon code: WESCREWEDUP"
Someone didn't pass the customer relations portion of their training.
Serious? Seriousness is well above my pay grade.
People outside of Canada have probably never heard of The Brick until now. It's one of the stores I refuse to go in to. The salespeople jump on you the moment you step in the door and don't stop.
Trolling is a art,
The Brick is known in Canada for deceptive business practices, so the consumer protection agencies have taken to the media to inform that customers do NOT have to give the money back.
The retailer advertised those prices, and tries to trick the customer into cancelling the sale to wiggle out of the sales. That's a tactic known as bait-and-switch, and it's illegal.
You're not old until regret takes the place of your dreams.
"...have we reached a point at which online retailers are expected to just swallow such costs for PR purposes, as part of doing web business?"
Uh, yeah, I do. It's called personal responsibility. If you've screwed up and cost the business even millions of dollars, then hold the person who screwed up accountable to try and eliminate the chances of it happening again.
THAT is what I expect. Not some weak-ass horribly worded excuse to attempt to make the consumer somehow feel guilty about a providers mistake that they happened to capitalize on.
"unless there is an agreed upon terms to correct a mistake."
Say, for instance, website terms of sale which specifically allow them the right to "correct any error, inaccuracy or omission at any time without prior notice or liability to you or any other person" and "reject, correct, cancel or terminate any order, including accepted orders for any reason?"
"National Security is the chief cause of national insecurity." - Celine's First Law
Nordstrom sold us a rather fancy linen handkerchief for a bizarrely low price last year. The item wasn't labeled. We asked the price. They looked on the computer and it was 10% of what we and the guy behind the counter were expecting. He called a manger. They agreed it was on the computer so they had to bite it and sell it to us at that price. He suggested we buy the other one as well, since they were that cheap but we only needed one so declined.
Some places understand that biting it is better in the long run. It doesn't give people another reason to hate them and avoid shopping there.
I should use this sig to advertise my book ISBN-13 : 978-1501515132.
Here's a little story about Amazon doing the same thing.
http://slashdot.org/story/07/02/15/1356226/amazon-adjusts-prices-after-sales-error
Some of the details in the Amazon story are missing though:
(1) It was a 2-for-1 sale on DVD box sets where they double-discounted the price of the cheaper DVD set. Some people bought identically priced sets and so paid $0, but a lot of people bought two sets with different prices so they paid the nominal difference.
(2) Amazon corrected the error on the website within hours, but continued shipping some of the orders for up to 4 days later so they clearly knew about the error and still choose to let merchandise ship rather than make the effort to put an internal hold on it.
When information is power, privacy is freedom.
We're talking about "The Brick" where their total business model involves taking advantage of stupid people who can't do math, don't understand interest and don't read the fine print on the contract. Considering they've been using this business model for at least 20 years and are still in business I doubt that more pissed off potential customers would faze them.
https://en.wikipedia.org/wiki/Inverted_totalitarianism
Except the 50% discount they received was *not* what was advertised... in fact, the products were advertised at one price, and the only ended up getting the discount at checkout time.
It falls into the exact same category as a cashier accidentally giving you too much change... except instead of a few cents that don't matter, it's measured in terms of hundreds of dollars, which do.
File under 'M' for 'Manic ranting'
Moral of the story is...
Wait, you bought a FUCKING LINEN HANDKERCHIEF? And "needed one"? What, were you stocking up for a time traveling expedition!?
Are you bringing your own weapons?