AT&T Introduces "Sponsored Data" Allowing Services to Bypass 4G Data Caps

sirhan writes with news that AT&T has announced a program that allows companies to pay for their services to bypass mobile data caps. "With the new Sponsored Data service, data charges resulting from eligible uses will be billed directly to the sponsoring company ... Customers will see the service offered as AT&T Sponsored Data, and the usage will appear on their monthly invoice as Sponsored Data. Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content." The Verge comments: "If YouTube doesn't hit your data cap but Vimeo does, most people are going to watch YouTube. If Facebook feels threatened by Snapchat and launches Poke with free data, maybe it doesn't get completely ignored and fail. If Apple Maps launched with free data for navigation, maybe we'd all be driving off bridges instead of downloading Google Maps for iOS." Or, think of distributed services: Mediagoblin vs Flickr, pump.io vs twitter, ownCloud vs Google Apps. This is probably a sign that data caps are here to stay, at least for AT&T subscribers (and if it's successful...).

Comments

Re:low cunning, not clever

[DigitalSorceress]

Exactly - it's reverse net-neutrality.

I wonder when wired broadband service providers will do that - as it is, I'm pretty sure Comcast/Xfinity is doing sort of the same thing - I can watch as many things "on demand" on my cable box as I want without touching my bandwidth cap, but if I stream the same movies/shows from Netflix/Hulu, etc... then it does count against my cap (which I will just preach to choir and say "what part of unlimited don't you understand")