AT&T Introduces "Sponsored Data" Allowing Services to Bypass 4G Data Caps

Posted by Unknown on Tuesday January 7, 2014 @01:02AM from the pay-for-play dept.

sirhan writes with news that AT&T has announced a program that allows companies to pay for their services to bypass mobile data caps. "With the new Sponsored Data service, data charges resulting from eligible uses will be billed directly to the sponsoring company ... Customers will see the service offered as AT&T Sponsored Data, and the usage will appear on their monthly invoice as Sponsored Data. Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content." The Verge comments: "If YouTube doesn't hit your data cap but Vimeo does, most people are going to watch YouTube. If Facebook feels threatened by Snapchat and launches Poke with free data, maybe it doesn't get completely ignored and fail. If Apple Maps launched with free data for navigation, maybe we'd all be driving off bridges instead of downloading Google Maps for iOS." Or, think of distributed services: Mediagoblin vs Flickr, pump.io vs twitter, ownCloud vs Google Apps. This is probably a sign that data caps are here to stay, at least for AT&T subscribers (and if it's successful...).

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Re:Clever? by houstonbofh · 2014-01-07 03:27 · Score: 5, Interesting

This is anti-net neutrality under a different name. The throttle mechanism is supra-data cap charges instead of literal throttling.
No it isn't. Since bandwidth is now a metered product, this is noting more than a network 800 number. The speeds are the same, it is just a question of who pays.