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You Might Rent Features & Options On Cars In the Future

cartechboy writes "These days, you go to a car dealership and you buy a car. If you want seat heaters, you might need to option for the cold weather package from the factory. Want the high-end stereo? You'll be likely be opting for some technology package which bundles in navigation. While some options are a la carte, most are bundled, and even when they are a la carte, they aren't cheap. What if in the future you could buy a car and unlock options later? Say the car came from the factory with heated seats, but you didn't pay for them. But later on, say in the middle of the freezing winter, you suddenly want them. What if you could simply pay a monthly fee during the winter months to have those heated seats work? Whether this model would benefit the consumer, the automakers, or both is yet to be seen. But automakers such as MINI are already talking about this type of a future. Is this the right road to be headed down, or are consumers going to just get screwed in the long run?"

63 of 437 comments (clear)

  1. All I Have To Say Is by rhook · · Score: 5, Insightful

    FUCK, THAT, SHIT!

    1. Re:All I Have To Say Is by memnock · · Score: 5, Interesting

      Customer, one month after purchase , "Hi, yeah, for some reason, my door won't unlock. Can you guys do a remote open for me? I'm late for work."

      Dealer: "Sorry, Mr. Smith, your door unlock feature was only available for an introductory month. Would you care to renew for the $99.99 / qtr lease at this point?"

    2. Re:All I Have To Say Is by AmiMoJo · · Score: 5, Insightful

      No, this is great! Lots of companies have tried this and someone always figures out a way to enable the extra options for free. I have a DSLR camera, an oscilloscope, a TV, a phone, sat nav and several other devices that have been hacked to enable extra features that the manufacturer wants to charge for.

      Now I'll be able to buy the base model and get the high spec version with a simple software hack!

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:All I Have To Say Is by icebike · · Score: 5, Informative

      Yes, stupid Idea. Since I own the car, I own everything in the car, including anything I have to hack to make it work.

      I doubt there is legal precedent for this in the consumer market that would survive in court these days, unless they hung
      it on DMCA lockouts of some kind.

      There is legal precedent in the computer industry:

      My university owned a Control Data 3200 computer back in the day.
      They wanted to upgrade it to the next model up, which was a lot faster. They paid a huge price.
      The technician from CDC walked in, yanked 8 cards out of the back and restarted it. It was instantly faster.

      The card were delay lines. Physical devices that slowed down data movement at key places.
      The Data Center director exploded on the spot! The University threatened legal action.
      CDC pointed to contract terms, and the University decided not to peruse it. Computer
      was replaces with IBM gear shortly there after.

      --
      Sig Battery depleted. Reverting to safe mode.
    4. Re:All I Have To Say Is by nickittynickname · · Score: 5, Insightful

      The car will now require an always on connection to work.

    5. Re:All I Have To Say Is by JoeMerchant · · Score: 2

      Yeah, Verizon tried to "rent" me GPS capabilities on my phone for 8 years, got exactly $0 for that and a pile of other "optional features" that I never used - finally dumped V for T-Mobile last week (unlimited data for less than V charges for limited data? hell yeah!)

    6. Re:All I Have To Say Is by ackthpt · · Score: 5, Funny

      The car will now require an always on connection to work.

      "I'm sorry Dave, I can't you drive outside of network coverage."

      --

      A feeling of having made the same mistake before: Deja Foobar
    7. Re:All I Have To Say Is by Anonymous Coward · · Score: 3, Insightful

      They'll keep the whole "You're not allowed to drive without insurance", and add in "Your insurance is cancelled if you modifiy your car".

      Why SELL us things once when they can charge us a quarter as much every month for years?

    8. Re:All I Have To Say Is by EdIII · · Score: 2, Interesting

      This is the stupidest and most pointless idea I've ever heard here. Who writes up stuff like that? I'd like to get paid grant money doing that. I can bullshit about things I've no clue about plenty. I even have a penis, which is like +5 skill modifier for bullshit.

      It cycles. The end result is if you did a whole bunch of effort to monetize the part, and made pretty much what you would have got to sell it outright.

      Car manufacturers would be screwed. Nothing says you can't take a component out of your car and replace it with after market. People would just sell them to exporters who send them to China to be "refurbished" into brand spanking new, superior, Chinese after market parts. I seem to remember there being a BUNCH of controversy over auto manufacturers voiding warranties and prohibiting customers from full ownership, so that has really good precedent.

      If you never actually compromise the IP cop software on device itself, but choose to remove it, no violations of DMCA were performed. That allows that "black" market. Only way around that is to link everyone one of those devices together somehow and argue that the removal of any single part compromises the IP security of all parts. Beyond freaking ridiculous of course, but it's not like old men and old business models play fair.

      Enforced how too? The OnStar is not optional? I have to be tracked? I'm warned and then sued if my car doesn't check in?

      Which guy would EVER purchase a car like that? Not many.

      It stands to reason that many people would opt not to purchase the feature, but still have the hardware in the car. Who pays for that? The consumer does, and probably at a discount price with service contract.

      Either:

      A) They need to find enough suckers to NOT figure out that the TCO has to factor in monthly service charges. So that heated seat will cost the base part price of $238.83, plus the service charge fee, credit processing fee, applicable taxes, monthly feature costs, discounts, arbitration support fee, lube fee (even though they don't use it and sell it again), general stupidity fee and end up being a $2,345.32 heated seat. This *must* seem reasonable to them.

      B) Magically survive when their not-paid-for parts are being stripped and re-purposed as scrap.

      Some people's kids man...

    9. Re:All I Have To Say Is by rhook · · Score: 3, Insightful

      Sure, until your car reports you for violating your licensing agreement and the DMCA.

    10. Re:All I Have To Say Is by JohnVanVliet · · Score: 2

      No bleeping kidding
      that car would be " jail broken " faster than you can say " WTF"

      cracking the DRM on the CAR would be the FIRST #1 job

      --
      "I don't pitch OpenSUSE Linux to my friends, i let Microsoft do it for me
    11. Re: All I Have To Say Is by icebike · · Score: 2

      Well, leases really only last three years or so.

      Its very hard for a dealer to re-lease a previously leased car, and they sell most them outright upon the end of the lease.
      Re-Leases are no where near as lucrative as first leases for the dealer, and no where near as attractive to the customer
      because they understand they are buying the problem years.

      In the first three months of 2013, 27.5 percent of all new vehicles were bought with a lease, according to a State of the Automotive Finance Market report by Experian Automotive. That is a pretty big segment. But is it enough that they will throw in expensive options that
      they will never get paid for? Or at best, they might get paid the depreciated price after the first lease is over?

      I don't think so.
      I also don't think this will fly in the US, where 3/4 of the market buy the vehicles outright.

      --
      Sig Battery depleted. Reverting to safe mode.
    12. Re:All I Have To Say Is by The+Grim+Reefer · · Score: 3, Insightful

      Customer, one month after purchase , "Hi, yeah, for some reason, my door won't unlock. Can you guys do a remote open for me? I'm late for work."

      Dealer: "Sorry, Mr. Smith, your door unlock feature was only available for an introductory month. Would you care to renew for the $99.99 / qtr lease at this point?"

      And eventually there will be a recall as that conversation will start ending something like this:

      "No thanks Mr. car dealership guy. I'll use my hammer to unlock it Oh, and by the way, I leave work at 5:00. Please expect me to stop by shortly thereafter to pry your skull open with the other side of said hammer. If you wish to discontinue this new service I'm offering, you may lease the rest of your life for the low introductory price of $199.99 per quarter. Have a wonderful day."

    13. Re:All I Have To Say Is by tomtomtom · · Score: 2

      That might open a whole can of worms. I imagine the interaction between DMCA and Magnusson-Moss Act is pretty ripe for some protracted and expensive litigation (and as usual, I suspect the lawyers will end up th biggest winners from that)

    14. Re:All I Have To Say Is by hermitdev · · Score: 2, Insightful

      Funny, my Kindle is wifi only, and 99% of the time the wifi is turned off (there's an easy and convenient menu option to do so).

    15. Re:All I Have To Say Is by lgw · · Score: 3, Interesting

      Well, this is Mini we're talking about, the world's most overpriced go-kart. If you'll buy coffee daily from Starbucks instead of making your own, why wouldn't you rent your car radio?

      --
      Socialism: a lie told by totalitarians and believed by fools.
    16. Re:All I Have To Say Is by R3d+M3rcury · · Score: 4, Insightful

      They'll keep the whole "You're not allowed to drive without insurance", and add in "Your insurance is cancelled if you modifiy your car".

      Uh, I'm not sure where you're from, but the insurer of my car and the dealer I bought it from have nothing to do with each other.

      Why would the insurer care? About the only reason would be that they might want more money because the car is more valuable.

    17. Re:All I Have To Say Is by hermitdev · · Score: 3, Insightful

      Yeah, this idea is just asinine. This isn't like software where you're not shipping some bits, or even if you ship them and selectively enable or disable. These are physically manufactured components. The parts have to be physically manufactured and installed.

      One could argue that by eliminating the variance on the manufacturing line, they could increase efficiency at assembly. If that was the case, just include the features as standard features. Otherwise, they're actually going to increase complexity by introducing some sort of DRM-like system that would probably necessitate some sort of wireless connection to phone home (and who's going to pay for that? hint: not the manufacturer). Not to mention the costs to develop and implement such a system. And will any breakdowns be covered under warranty? And, for how long? If I "subscribe" to heated seats, are they going to assume the replacement/repair cost if they break? Do they transfer to a new owner if I sell my car?

      I find this offensive, and that Mini is even considering this has eliminated them permanently from future consideration (not that I'm they're target demographic anyway).

      It seems as though that consumers that choose not to subscribe to a particular feature would be subsidizing those that do. (After all, the feature physically exists in my car). It would seem to counteract this, you'd have to up-charge those that do subscribe to offset the manufacturing cost. Either way, it seems to be a lose-lose situation for the consumer.

    18. Re:All I Have To Say Is by Zynder · · Score: 4, Insightful

      There is no way whatsoever that they would tie safety systems to a pay per use feature. You're just jerking your knee cause when it comes to automated technology, that is the "fashionable" thing to do these days.

    19. Re:All I Have To Say Is by Rich0 · · Score: 2

      Which oscilloscope?

      No idea what the parent had, but I know back in the day at least the nicer Tektronix oscilloscopes were configurable feature-wise before delivery. A lot of it was software anyway, and it was cheaper to just make them all the same and then charge for what the customer paid for. But, from what I hear people still got annoyed by it (though my understanding was that back in the 80s no engineer was too upset about getting a Tek scope).

    20. Re:All I Have To Say Is by chromas · · Score: 4, Funny

      You're just jerking your knee cause when it comes to automated technology, that is the "fashionable" thing to do these days.

      Knee jerking has recently been automated.

    21. Re:All I Have To Say Is by Conspiracy_Of_Doves · · Score: 2

      Because all the dealers will get together and form a consortium that will pay off the insurance companies to institute that policy.

    22. Re:All I Have To Say Is by mellon · · Score: 4, Insightful

      Yup. The funny thing about this plan is that it reveals a truth that isn't really in the best interest of the car companies: their car is actually worth quite a bit less than they are charging you for it. They are giving you a car with all the features, but charging you the price of none of them, instead holding them hostage in hopes of future payments. Any fool can see that this means that the price they were charged for the car was much more than they should have had to pay. I predict this strategy will backfire big time.

    23. Re: All I Have To Say Is by ozmanjusri · · Score: 2

      Lets see, we can't get the younger crowd behind the wheel, so lets put the screws to the customers we already have. What could go wrong?

      It's not for the young drivers. It's not even meant for you. It's for fleet buyers and leasing companies. Those are the groups who have real purchasing power, so if it benefits them, it'll become the default.

      Individuals drivers may buy more vehicles, but they don't collaborate and make mass purchasing decisions, so they don't need to be consulted. In this instance, they'll be passengers, dragged along for the ride.

      --
      "I've got more toys than Teruhisa Kitahara."
    24. Re:All I Have To Say Is by c0lo · · Score: 4, Funny

      You're just jerking your knee cause when it comes to automated technology, that is the "fashionable" thing to do these days.

      Knee jerking has recently been automated.

      True... but you have to pay a lease to access it.

      --
      Questions raise, answers kill. Raise questions to stay alive.
    25. Re: All I Have To Say Is by ultranova · · Score: 5, Insightful

      It's for fleet buyers and leasing companies.

      No, it's for people who want to see society become completely rent-based. You can't buy anything, thus you don't own anything, and so can't accumulate wealth and rise through the ranks. Stay in your place, peon!

      --

      Forget magic. Any technology distinguishable from divine power is insufficiently advanced.

    26. Re: All I Have To Say Is by gtall · · Score: 4, Insightful

      This is closely connected to the annuity based economy. Every company and its brother's dog wants a straw into your wallet that sips a bit every month. It started with "registering" your appliance. Then it progressed to yearly maintenance agreements so you could pay them for stuff that should have worked correctly out of the box but mysteriously doesn't, think of it as paying for them laying off their quality control department. It's not gotten so bad that I purchased a dimmer switch from one of the home remodeling centers, you may know them as what we saber-toothed called "hardware stores" back in the day, and the home center wanted to sell me a maintenance agreement for $10...on a $20 item.

      Up next, with the rise of "consumers" shopping brick and mortar stores for a price and then going on line to get it, we'll soon be charged for merely walking into the stores to finger the merchandise (say that last in Bugs Bunny's Bronx-Brooklyn accent), and we will have acquiesced to another iniquity, albeit one which we helped to promote.

    27. Re: All I Have To Say Is by blackiner · · Score: 2

      This is why they made that abomination known as the DMCA, unlocking these features would be a felony.

    28. Re:All I Have To Say Is by AftanGustur · · Score: 3

      The car will now require an always on connection to work.

      Not only that, but you will be committing a crime if you modify your car so that it doesn't require an active internet connection.

      Once again, the criminals will be the only ones to have what they want.

      --
      echo '[q]sa[ln0=aln80~Psnlbx]16isb572CCB9AE9DB03273snlbxq' |dc
  2. Qui Bono? by drdanny_orig · · Score: 2

    The big winners will be the people who sell crack codes on the black market for just under MSRP. Because automakers' coders are no smarter than any other industries' engineers.

    --
    .nosig
    1. Re:Qui Bono? by TheGratefulNet · · Score: 3, Funny

      someone tried to sell me a crack code for my Jimmy, once.

      ....but I didn't care.

      --

      --
      "It is now safe to switch off your computer."
    2. Re:Qui Bono? by Miamicanes · · Score: 3, Insightful

      In this particular context, it doesn't really *matter* what the MMWA literally says. For the past ~35 years, the federal agency tasked with ENFORCING the MMWA has, without fail, put the entire burden of proof on the manufacturer.

      In the real world, it's very dangerous for a manufacturer to risk denying warranty coverage over customer modifications unless they're BLATANTLY responsible for the failure. Even when large corporations COULD objectively deny warranty coverage, they rarely DO, because it would cost them more to document their reasons for denying coverage to the FTC's satisfaction than to just swap it out for a remanufactured replacement item and harvest the high-value parts from the broken one to use for repairing other phones.

      What a company like GM or Ford COULD do, however, is require that consumers allow them to update their firmware to the latest version prior to doing anything else... and in the process, slam the door on the vulnerability that allowed you to hack it in the first place to enable the feature. You could end up in the same unhappy position as someone with a jailbroken iPad running 7.0.4 a few months from now, then has it develop a bad solder connection in the lightning port. If you send it to Apple, they'll fix it... but they'll also reflash it to 7.0.5 (or beyond), which probably won't have a working jailbreak for god knows how long. You'll have to choose between a phone with working USB, and a phone that's crippled by Apple to make sure you can't have a 5-row keyboard.

  3. Weather report indicates rainy conditions today by Anonymous Coward · · Score: 2

    Please type in your PIN to activate anti-lock brakes.

  4. This nonsense only works in corporations by alen · · Score: 2

    Consumers will buy another brand without these annoyances

    1. Re:This nonsense only works in corporations by dosius · · Score: 2

      And when every brand does it, then what?

      Competition is for companies trying to screw each other over, collusion is for companies who consider the consumer a common enemy.

      --
      What you hear in the ear, preach from the rooftop Matthew 10.27b
  5. Let me be the first to say by Anonymous Coward · · Score: 2, Insightful

    If this happens I will be hacking the shit out of my car.

  6. And pay to carry around that crap, too? by jo7hs2 · · Score: 3, Insightful

    I'm sorry. Not interested. I don't want to waste fuel carrying around equipment I don't need, much of it will be reporting back on my driving habits, listening habits, and shopping habits. I deliberately picked my car to have as little cruft in it as possible with only the features I wanted. Even that was a huge pain nowadays.

  7. feature bottleneck by globaljustin · · Score: 2

    ugh...I hate this

    everywhere you look today, people want to make you pay a monthly fee for something that used to be free...or make you pay separately for something that used to be included in the main price but not lower the main price & call it 'al la carte'

    it's marketing idiots who spend their work days trying to make products with **LESS** features

    --
    Thank you Dave Raggett
    1. Re:feature bottleneck by CanHasDIY · · Score: 2

      Another (automotive-related, even) example of the "premium" feature effect you describe:

      Automatic transmissions. They are mechanically much simpler, and cheaper to manufacture, than old-fashioned manual transmissions.

      Wow; you know absolutely nothing about automotive transmissions. I'm not trying to be a dick, either, I mean that purely as a statement of fact.

      Start here, then check out this video and this video. that should bring you up to speed.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
  8. Re:Only for original purchaser? by flaming+error · · Score: 3, Insightful

    Or a way for the automakers to get nothing. I'd just buy older cars whose features I didn't need to rent.

  9. Economics by Z34107 · · Score: 2

    This could, in theory, work out if producing a single model with all the features saves money over manufacturing every permutation of radio/seats/trim/etc. The high-end would cost less, while still allowing more spartan options for those who want to save money.

    In practice, I suspect it's a way to jack up the cost of new vehicles and turn every "sale" into a rental. Not sure if this will help or hurt dealerships--if all the options are already in the car, how will the middlemen get their cut of the value-adds?

    --
    DATABASE WOW WOW
    1. Re:Economics by Z34107 · · Score: 2

      Well, that's what makes it interesting. Nobody objects to selling a high-end model for a high price, and a low-end model for a low price. Under highly idealized circumstances, feature-keying would let us sell both models for less due to savings in manufacturing and supply chain complexity. Isn't that cost reduction a healthy sign, even if both cars are the same underneath and we've converted tangible, physical differences into pure price discrimination?

      But, like you said, feature-keying implies it's still profitable to sell the high-end model at low-end prices, since the high-end model is the low-end model now. And, as you also said, we'd expect the price of the high-end model to fall if the auto industry is the least bit competitive.

      However, if it now costs the same to manufacture the high- and low-end models, why manufacture the low-end model at all? Now, we've lost consumer choice: Before, if you were price sensitive, you could pick a lower-end model to save money. Now, there is no lower-end option, even if the higher-end is no longer as expensive as it once was. Sounds unhealthy, doesn't it?

      To wit, the only company that made this work was IBM, and they definitely weren't charging market prices for hardware.

      --
      DATABASE WOW WOW
  10. Already done to some extent by AaronW · · Score: 4, Insightful

    With the Tesla model S the supercharger feature is optional with the 60KWh battery and can be enabled at any time by an over-the-air update but is a $2,000 feature, presumably to help offset the cost of electricity and building out the Supercharger network. The hardware is installed in every car.

    --
    This post is encrypted twice with ROT-13. Documenting or attempting to crack this encryption is illegal.
    1. Re:Already done to some extent by Anonymous Coward · · Score: 4, Insightful

      That actually makes sense though - you're paying for the ability to use the network, not the hardware in the car.

      This would be enabling features that exist in the car and have no external dependencies, which is patent nonsense.

  11. This model works better for software by steveha · · Score: 3

    For software, the marginal cost of distributing the extra features disabled is pretty close to zero. It's all just bits being copied.

    For a car, the car maker is still paying for the seat heaters, still paying factory workers to install those heaters, but not always being paid back by the end-user. Makes no sense.

    And as a consumer, I want a simple and reliable car. I don't want my seat heaters to have a "DRM AUTHORIZATION FAILURE" error message and refuse to work when I need them.

    --
    lf(1): it's like ls(1) but sorts filenames by extension, tersely
  12. Re:How would they stop us? by achbed · · Score: 2

    If you buy the car, you OWN the car and everything in it right? if you own those heated seats, its not exactly piracy if you enable them. How would they stop that?

    They make it only available on leased models, and refuse to "sell" the vehicle. Similar to how they did that with software.

  13. Re: How would they stop us? by Anonymous Coward · · Score: 2, Insightful

    By buying or crafting their own legislation?

  14. Re:And by nwf · · Score: 3, Insightful

    The problem with some features, is that they add weight to the car. I don't want to pay for gas to truck around 20 lbs of crap I can't use. I can't imagine cruise control takes much to make it work with computerized cars (software having little mass), but something like a seat heater would. I'm already hesitant to buy a new car with all the crappy "infotainment" systems that pretty much all suck and generally aren't updated.

    --
    I don't know, but it works for me.
  15. No I will fucking not. by sandbagger · · Score: 3, Insightful

    Absolutely not. Why? For the same reason I'll never upgrade to Adobe Creative Cloud from CS 6. I don't want to be held ransom.

    --
    ---- The above post was generated by the Turing Institute. Maybe.
  16. Re:They're already testing this with televisions by icebike · · Score: 2

    Want to use your over-the-air antenna? Enter special code from the internet. Why wouldn't they do it with cars too?

    Well they do it with cars, when the feature is a service. Think Sirius Radio and GPS Maps and traffic updates.
    But physical parts of the car are a different thing. You take title to the car. You own it.

    I don't think you can sell seat warmers as a service, unless it can't exist without an outside source.

    --
    Sig Battery depleted. Reverting to safe mode.
  17. Re: Only for original purchaser? by Scowler · · Score: 3, Interesting

    All those people leasing cars, renting cars when traveling, zip car, whatever... They don't own their cars. That market is already big enough for manufacturers to consider this idea.

  18. MINI is not thinking of this by Algae_94 · · Score: 2

    The link about MINI is suggesting they might make available DIY trim upgrades. Not trim level of the car, but the physical trim in the cabin. Think cell phones with replacable colored backplates. Absolutely nothing like TFS suggests.

  19. Re:And by drinkypoo · · Score: 4, Interesting

    Seat heaters weigh very little, and the wiring is already present in some models which feature them as an option. Some cars actually have harness changes for major trim levels, but they were in the minority, last I checked. Normally they just swap engine harnesses for different engines, and leave plugs hanging for any missing features.

    In the cars of yesteryear, infotainment options were big bulky modules, but today they're more likely to be a software change. It costs a couple hundred bucks best-case to put some computer module into a car whose handheld equivalent would only cost one hundred, because of the temperature and vibration requirements. But you could get down towards the best case in more situations if you included the module in more vehicles in your range, and thus produced more of them. If having it lurking there induced more people to pay for a vehicle option, you might even come out ahead. Meanwhile, you get to claim that more of your vehicles are shipped with the feature, even when it's not used.

    Anything that actually adds weight to the car will be simple enough to hack into action. You'll need some kind of alternate controller, which will probably be a few bucks on eBay. You'll disconnect it from the car and the car will throw a fault code which you will ignore, and you'll plug it into something else which will let you use it... for free.

    The only exception to this is going to be engine features. You're going to lug around more engine than you use, which we already do in the USA in most cases. You'll be able to pay more to use more of the engine or for example turn up the boost, which will also reduce your service intervals... and your warranty duration, most likely. The higher-tune versions of some cars already have short warranties, so that's no stretch. This way, automakers can cut themselves down to only making a small handful of identical engines, and cut their design costs dramatically.

    The positive side of this for the customer is that as tuning changes are made for later models they can be backported to earlier ones, and delivered to customers who have already paid for a higher performance level. They'll receive the updates during their normal vehicle warranty service.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  20. Logic Error by SuperKendall · · Score: 2

    By finally securing the CANbus so that you can't

    Seems to me then the whole car vanishes in a contradiction.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  21. Do you really need to ask? by X-Ray+Artist · · Score: 2

    "...or are consumers going to just get screwed in the long run?"

    I can see it now:

    Me: It is cold and those heated seats would be nice now. Maybe I can just pay a monthly rate during the winter.

    Car Company: I'm sorry but that option requires a 1 year contract.

    --
    I would have a sig but I am too busy updating programs and restarting my computer
  22. This sometimes already happens by JDG1980 · · Score: 2

    With features that are cheap enough to add, this sometimes happens already. My 2010 Honda Fit base model, for instance, did not come with a remote lock/unlock feature from the factory. You can buy the "keyless entry system" from the dealer for about $150. What does it consist of? A key with the remote control features in it. That's all. The solenoids for locking and unlocking the doors are already there, they just aren't used. I was able to get it working for much less by buying a blank key from an online shop, following the directions to sync up the remote, and having it cut to fit at the local shop.

    But, as others have noted, there are limits on the extent of this kind of practice. Shipping extra bits with a software package costs basically nothing, Shipping extra hardware in a car can get expensive quickly. They have to balance whether it costs less to ship all vehicles the same (economy of scale) or whether it would save money to leave a feature physically omitted from base trims. Then they have to decide whether they will get more money by including it for everyone (and thus using it as a selling point to drum up volume) or by charging it as an add-on.

    If they get too greedy, then yes, buyers will just hack the car (or have someone else do it) to enable the missing features. As noted, this already happens sometimes. I wouldn't exactly call buying a key and following the official factory sync process a "hack", but it worked and it saved me some money.

  23. Well... by Kyogreex · · Score: 2

    "or are consumers going to just get screwed in the long run" That depends. Do the built-in dildos have a monthly fee?

  24. Re:Only for original purchaser? by Em+Adespoton · · Score: 2

    Stick shift models:
    LRLRUUDD

    Gives you the entire deluxe package, and is hard-coded into the vehicle.

  25. Great, Just What I Wanted by CrazyDuke · · Score: 4, Insightful

    ...a used car that is governed to 25 MPH and can only make left turns because basic functionality has to be enabled via $50,000 DLC that was only included with the initial purchase.

    --
    Any sufficiently advanced influence is indistinguishable from control.
  26. Re:Only for original purchaser? by QuasiEvil · · Score: 2

    I still drive my 1932 Chevrolet, and it's still perfectly road legal. So, 82 years and counting. I just rebuilt the engine again, and she's probably good for another 15-20k before more major work. The car has far outlived its original owner (my great grandfather, who passed away before I was born), and very well may outlive me provided I find someone to care for her like my grandfather, father, and I have. Sure, I don't drive it more than once a month or so, but my daily car will be 20 this year and has 250k miles on it. Body's good, drivetrain is fine, engine isn't showing any problems, and I have a mountain of spare parts in the shed. It's not going anywhere anytime soon unless I grow tired of it.

    The biggest threat is a significant shift in fuel sources, such as we suddenly embrace E85 as a primary fuel, or something like CNG or electric.

  27. Re:Only for original purchaser? by mjwx · · Score: 2

    It could be a way for the automakers to get something from the millions of people who, like me, will never buy a new car.

    Thats one of the things some car manufactures want to kill.

    They dont want people buying an old car, they want people buying a new car at new car prices. BMW et al. dont get any money from used car sales, for them that is a problem.

    A lot of features that come in new cars are either designed not to last for more than 5 years or require regular software updates, people who buy these cars don't realise it but it's killing the resale value of their cars. This is called planned obsolescence and the reason why I prefer Japanese cars is that most Japanese manufacturers dont practice it to the same level as Euro or American manufacturers (mainly because they don't have to, the Japanese government have codified it into law for them).

    One of the biggest offenders in the planned obsolescence game is BMW... and I'll give you three guesses who owns Mini.

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    Calling someone a "hater" only means you can not rationally rebut their argument.
  28. Just like Satellite radio... by Damathon · · Score: 2

    This really isn't any different from the common practice of including satellite radio, usually bundled with other car options, and charging a monthly fee to keep it enabled.

    It also makes sense in cases where the vast majority of consumers would opt to include a feature and it's cheaper to include it on all cars than manufacture different parts and add options to your assembly line just for a couple cars. Case in point: Tesla included 60KWh batteries on its 40KWh models and software limited them to 40KWh. (reference: http://www.dailytech.com/Tesla...). At a later time, consumers can pay to unlock the extra capacity.

    It actually could be useful to enable features at a later time - you might move to a cold state and really wish your car had heated seats. If it really does increase costs so much, there will certainly be some car manufacturers who opt to save costs and we can buy from them instead.

  29. Rigol DS1052E is one example.... by Ellis+D.+Tripp · · Score: 2

    This is an entry-level 50MHz dual channel DSO, that can be upgraded to 100 MHz bandwidth with a simple, widely available firmware hack.

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