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20,000 Customers Have Pre-Ordered Over $2,000,000 of Soylent

Daniel_Stuckey writes "Less than a year ago, Rob Rhinehart published a blog post explaining how he had stopped eating food and begun living entirely on a greyish, macro-nutritious cocktail. Today, he told Motherboard that he's sold more than $2 million worth of Soylent to tens of thousands of post-food consumers worldwide—and that it's on track to ship next month. 'We have crossed $2,000,000 in revenue from over 20,000 customers, with more every day,' Rhinehart told me. 'International demand is really picking up as well.' This despite the fact that Soylent isn't technically on the market yet, and has thus far only been available to beta testers. Rhinehart's company spent much of last year tinkering with the formula—the version he tried first was deficient in sulfur, and contained since-jettisoned ingredients like cow whey. But there's been a steadily building crescendo of publicity—both positive and negative—around the project since its inception."

12 of 543 comments (clear)

  1. Re:Somebody wasn't paying attention by Fwipp · · Score: 5, Informative

    This nitwit has borrowed the name, probably having seen the derivative film and never twigged to the fact that the word meant something.

    Or, if you read the linked article, you'll see that he specifically corrects the interviewer, telling him "Actually, in the original book Make Room! Make Room! Soylent is made of soya and lentil."

  2. Re:Just had a meal by phantomfive · · Score: 4, Informative

    The point is, you don't have to spend time cooking and cleaning, don't have to worry whether you're getting the right nutrients, and you can spend time focusing on things you enjoy more. Most people aren't eating Mohr im Hemd every day, and a lot of us are eating mediocre, self-cooked stuff.

    This isn't for the special occasion, nice, weekend meals; this is for the every-day-grind food.

    --
    "First they came for the slanderers and i said nothing."
  3. juicers by the_Bionic_lemming · · Score: 3, Informative

    I'd like to toss out a healthy and tasty way of getting nutrients - I have a juicer that I use to juice up two medium tomatoes, a green pepper, a couple of carrots , and a beet.

    I add a bit of vinegar and some salt.

    It's tasty and has the carotene for the eyes, the beet contains nitrates so it's good for the circulatory system, and you've got all the good stuff from tomato and green veg.

    Adding kale is a boost as well.

    A lot more work goes into cleaning the juicer but I've had an improvement in eyesight and general health feel that may be psychosomatic, but could care less since I do feel better..

    --
    _ _ _ Go for the eyes Boo! GO FOR THE EYES!
    1. Re:juicers by ScentCone · · Score: 3, Informative

      but could care less since I do feel better

      How much less could you care? You sound enthusiastic about the food, but not about cleaning the juicer. But you seem to have SOME cares about that, since you could care less. Can you clarify?

      --
      Don't disappoint your bird dog. Go to the range.
  4. Re:"post-food consumers" by fuzzyfuzzyfungus · · Score: 4, Informative

    I think prisons already have nutriloaf, which they value for its combination of penal and nutritive(ish) qualities. The courts keep going back and forth on the 8th amendment suitability of that one...

  5. Re:"Soylent Green is people!" by fyngyrz · · Score: 5, Informative

    Only in the film, which is a *terrible* adaptation of "make room, make room" by harry harrison.

    Soylent was not made of people, and furthermore was almost irrelevant to the plot (of the book... the movie hardly has a plot, it's junk) other than being cheap, somewhat nutritious, and "what you got" if you weren't rich.

    You want a truly great read, get the book. You want a horrible viewing experience, get the film.

    --
    I've fallen off your lawn, and I can't get up.
  6. Re:"post-food consumers" by AK+Marc · · Score: 3, Informative

    Seems they make this from processed food, not from extracted nutrients. Calories, protein, and vitamins weren't assembled into this, but whole-food was "optimized", but still includes the slop that makes up food.

  7. Not even close by Anonymous Coward · · Score: 1, Informative

    Soylent actually includes dietary fiber and ingredients. It is a full food substitute, including all of the necessary things for every part of the body, including the digestive tract. Suspicious about it come largely from a lack of knowledge on the product and its development. There are valid criticisms, but they are highly specific and interesting, not so mundane as this.

  8. Re:No matter it's Soylent or Soylent Green ... by aitikin · · Score: 3, Informative

    As I recall, it's not food in the eyes of the FDA. It's a dietary supplement. Muchlike Slimfast shakes don't fall under the same privy of the FDA as, say, that box of Kraft Mac & Cheese. As such, there's different regulations.

    Note, I'm not extremely knowledgeable about that topic, I merely am recollecting off of what I read in my research last time this topic came up on /.

    --
    "Don't meddle in the affairs of a patent dragon, for thou art tasty and good with ketchup." ~ohcrapitssteve
  9. Re:No matter it's Soylent or Soylent Green ... by S.O.B. · · Score: 4, Informative

    Where was the FDA when Canada began exporting machine oil made from rape seed and began selling it as healthy cooking oil?

    More commonly known as canola oil it is made from a variety of rape seed that was selectively cultivated to have less aftertaste, lower saturated fat and acceptable levels of erucic acid.

    It is perfectly safe for human consumption and is the third most common vegetable oil used for cooking.

    --
    Some of what I say is fact, some is conjecture, the rest I'm just blowing out my ass...you guess.
  10. Re:"Soylent Green is people!" by slapout · · Score: 1, Informative

    You want a horrible viewing experience, get the film.

    The fact the the "SyFy" channel is still on the air proves that some people do want a horrible viewing experience!

    --
    Coder's Stone: The programming language quick ref for iPad
  11. Re:No matter it's Soylent or Soylent Green ... by MightyYar · · Score: 3, Informative

    I buy rapeseed oil preferentially. My daughter has peanut allergies, so it is a decent alternative to peanut oil for high-heat.

    Almonds are poisonous in "natural" form, as well. People get hung up on the funniest stuff.

    --
    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.