20,000 Customers Have Pre-Ordered Over $2,000,000 of Soylent

Daniel_Stuckey writes "Less than a year ago, Rob Rhinehart published a blog post explaining how he had stopped eating food and begun living entirely on a greyish, macro-nutritious cocktail. Today, he told Motherboard that he's sold more than $2 million worth of Soylent to tens of thousands of post-food consumers worldwide—and that it's on track to ship next month. 'We have crossed $2,000,000 in revenue from over 20,000 customers, with more every day,' Rhinehart told me. 'International demand is really picking up as well.' This despite the fact that Soylent isn't technically on the market yet, and has thus far only been available to beta testers. Rhinehart's company spent much of last year tinkering with the formula—the version he tried first was deficient in sulfur, and contained since-jettisoned ingredients like cow whey. But there's been a steadily building crescendo of publicity—both positive and negative—around the project since its inception."

Comments

Re:"Soylent Green is people!"

[enoz]

Get over yourself, it's been 40 years since that film was released and any attempt to Google for the word "soylent" will immediately suggest "soylent...green is people"

Nasty shit which sounds like Nutraloaf

[mendax]

Nutraloaf is this shit that some jails and prisons feed to their inmates who are in solitary confinement for punishment purposes. It sounds very nasty, not unlike this Soylent shit.