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Super Bowl Ads: Worth the Price Or Waste of Time?

samzenpus writes "Every year companies are willing to dish out big bucks to reach tens of millions of consumers with their Super Bowl ads. With an average price tag of $4 million for a 30-second commercial, this year is no exception. We've seen: beer obsessed frogs, field goal kicking horses, celebrities drinking various beverages, explosions of all sizes, homages to 1984, and day trading babies in the past. Since talking about the commercials has become almost as popular as the game itself, here's a place to do just that. What have you liked and what do you think would have been better left on the cutting room floor."

9 of 347 comments (clear)

  1. slashdot... by TitusGroan8856 · · Score: 5, Insightful

    slashdot news for nerds^H^H^H^H^H americans.

  2. Re:1984 by FuzzNugget · · Score: 5, Insightful

    NSA and GCHQ not doin' it for ya?

  3. Shitty content. Shitty beta site. Stagnant traffic by Anonymous Coward · · Score: 5, Insightful

    It's no secret that Slashdot's traffic has been stagnant at best, if not decreasing. Alexa's and Compete's numbers don't paint a rosy picture. Their estimates aside, I think it's obvious that Slashdot's popularity and influence has been on a decline for some time now.

    Shitty, irrelevant stories like these do not help. This story is purely about marketing. There's absolutely no technological aspect to it. Nor are science or math involved. This story does not belong on Slashdot, plain and simple.

    This is the kind of crap we can find at reddit. We come here to Slashdot specifically because we don't want to see stories like these!

    The new ultra-shitty beta site sure doesn't help the situation. Now we get to see irrelevant, unwanted stories displayed worse than they currently are, with discussion that's much harder to follow, and damn near impossible to participate in.

    Slashdot likely won't ever regain the influential position it once had. Shitty stories like this and the shitty beta site will make that a certainty, though. They'll continue to drive away the few remaining users.

  4. Ads are not sold by the second... by hhawk · · Score: 5, Insightful

    Ads are not sold by the second, but rather by a price per thousand viewers, known as CPM or Cost Per Thousand. On a CPM basis the Super Bowl ads are equal or below the cost of regular ads... If you want to reach a lot of people they can be an effective part of a marketing mix.

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    http://www.hawknest.com/
  5. Re:Radio Shack Ad Best So Far by dubdays · · Score: 5, Insightful

    I want the Radio Shack of the 80s back. Really, anything would be better than the abomination it's been turned into.

  6. Re:Ads are toxic. by epyT-R · · Score: 5, Insightful

    Originally, it was about football.. Now it's about rampant consumerism. Of course, europeans and aussies would know nothing about rabid obsession over soccer...

  7. Re:Shitty content. Shitty beta site. Stagnant traf by Dan+East · · Score: 5, Insightful

    Yeah, because it's not like Slashdot had stories about the Superbowl during its heyday.

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    Better known as 318230.
  8. Re: Shitty content. Shitty beta site. Stagnant tra by glavenoid · · Score: 5, Informative

    Yep, and they seem to be banking on this SlashCloud and SlashBI, etc. SlashBullShit as of late so I bet they're going in the "original content" with minimal user interaction/minimal community direction. I bet the slashdot.org domain will be up for cheap in a couple years when DICE has finished looting the last corpse here so if someone still has an installation of SlashCode laying around we could probably get the site back up to speed pretty quickly in that eventuality.

    It must suck to be Malda and see your website baby all grown up to be a junkie whore like this.

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    I, for one, am looking forward to the inevitable /. beta rollout fallout.
  9. Re:Radio Shack Ad Best So Far by jeffb+(2.718) · · Score: 5, Informative

    Hey, guys -- THEY STILL SELL PARTS. They've just compacted them into a set of shallow drawers, rather than displaying them on pegboard. I haven't counted, but it seems to me that they've got a better selection of components than they did in the 80s. Besides the obvious (how many varieties of blue LEDs and microcontrollers did they carry in 1980?), they've still got fairly robust coverage of things like DC connectors and resistors/capacitors/other passive stuff.

    I miss having the nerd stuff prominently displayed, but if they need to give more square footage to phones to stay afloat, I'm happy to pull out drawers instead of seeing it all disappear.

    (Remember Lafayette Electronics, another chain that sold components? If so, you're old, too.)