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California Fights Drought With Data and Psychology, Yielding 5% Usage Reduction

dcblogs writes with an article about hackers using technology to mitigate the effects of drought. From the article: "California is facing its worst drought in more than 100 years, and one with no end in sight. But it is offering Silicon Valley opportunities. In one project, the East Bay Municipal Utility District in Oakland used customized usage reports .... that [compare] a customer's water use against average use for similar sized households. It uses a form of peer pressure to change behavior. A ... year-long pilot showed a 5% reduction in water usage. The utility said the reporting system could 'go a long way' toward helping the state meet its goal of a reducing water usage by 20% per capita statewide. In other tech related activities, the organizer of a water-tech focused hackathon, Hack the Drought is hoping this effort leads to new water conserving approaches. Overall, water tech supporters are working to bring more investor attention to this market. Imagine H2O, a non-profit, holds annual water tech contests and then helps with access to venture funding. The effort is focused on 'trying to address the market failure in the water sector,' Scott Bryan, the chief operating officer of Imagine H2O."

15 of 362 comments (clear)

  1. I have a better idea by oic0 · · Score: 5, Insightful

    Stop trying to farm and build huge cities in the desert. When you fuss about not being able to find enough water in the desert I just want to sit in my muddy, humid, rainy state... and watch you die of thirst.

    1. Re:I have a better idea by dcw3 · · Score: 4, Insightful

      Queue the late great Sam Kinison:
      You want to help world hunger? Stop sending them food. Don't send them another bite, send them U-Hauls. Send them a guy that says, "You know, we've been coming here giving you food for about 35 years now and we were driving through the desert, and we realized there wouldn't BE world hunger if you people would live where the FOOD IS! YOU LIVE IN A DESERT!! UNDERSTAND THAT? YOU LIVE IN A FUCKING DESERT!! NOTHING GROWS HERE! NOTHING'S GONNA GROW HERE! Come here, you see this? This is sand. You know what it's gonna be 100 years from now? IT'S GONNA BE SAND!! YOU LIVE IN A FUCKING DESERT! We have deserts in America, we just don't live in them, assholes!"

      --
      Just another day in Paradise
  2. Manufactured Crisis by iggymanz · · Score: 4, Funny

    so a group of peope had the brilliant idea of building massive cities and huge agricultural farmlands in a desert, made possible by unsustainable draining of acquifers and importation of water from other states.

    and now they have a "drought"?

    can't raise enough moisture for a tear over here....

    1. Re:Manufactured Crisis by iggymanz · · Score: 5, Insightful

      I'm against watering a barren blazing desert in the west trying to pretend its "farmland"

  3. There is no drought in California. by Snufu · · Score: 4, Insightful

    There is merely a shortage of raw materials (H2O) for big agriculture.

    Agriculture consumes 80% of the water in California and contributes 5% of the economy. There is sufficient water in California to supply the cities 5 times over.

    But before you fly-over states get all self-righteous, think about this the next time you buy fresh salad greens in January.

  4. Reduce usage - pay more by careysb · · Score: 5, Interesting

    In Denver we suffered through a drought that lasted a few years. There was a big campaign to get people to reduce their water usage - and it worked! People significantly reduced their water usage - so much that the water board was no longer getting the revenue that it said it needed. So, the rates went up.

    Funny how the rates didn't go back down when the drought was over.

    Also, not surprisingly, the golf courses got all the water they wanted.

    1. Re:Reduce usage - pay more by Ex-MislTech · · Score: 5, Informative

      Yes 85% of water usage in California is Agriculture.

      http://en.wikipedia.org/wiki/W...

      --
      google "32 trillion offshore needs IRS attention"
    2. Re:Reduce usage - pay more by mspohr · · Score: 5, Interesting

      Farmers in California grow a lot of rice which requires a lot of water. Most places that grow rice have lots of water. In California, even in "normal" years, there is no rain in the summer (dry season) so they have extensive dams and canals paid for by state and federal taxpayers which provide them lots of cheap water.
      This year, there is a drought so the reservoirs are dry and the farmers are whinging seriously about "their" water.
      California has lots of water for people... not so much to grow rice in the desert.
      (Same argument applies to most California farming which uses an unsustainable amount of water to grow food in a desert.)

      --
      I don't read your sig. Why are you reading mine?
    3. Re:Reduce usage - pay more by Anonymous Coward · · Score: 4, Insightful

      We have the same problem in Texas too. The rice farmers aren't willing to pay a free market price for water. They insist on paying 1/100th of what everyone else does. A long time ago, they got a law passed saying the water they used from the river each year means they own that much water from the river each year forever. Many won't even consider growing a crop that uses less water. "I've always grown rice. You can't tell me what to do with my water." Of course, they all vote for "free market" Republicans, because they'll keep the Mexicans illegal and protect us from Obama.

    4. Re:Reduce usage - pay more by Ex-MislTech · · Score: 4, Interesting

      That and 90 billion gallons of water in Alfalfa sent to China, and 97 billion gallons
      used for fracking...

      Also I hear the commercial water rate is lower then the residential rate, ie.
      the per gallon price is cheaper for the corporates then for the sheeple.

      So basically the citizens are paying corporate welfare to big AgriBiz.

      --
      google "32 trillion offshore needs IRS attention"
  5. A drop in a bucket. by wcrowe · · Score: 4, Interesting

    Meanwhile billions of gallons of water from California are, essentially, being exported to China.

    NB: I apologize if the article is paywalled. The first look is free.

    --
    Proverbs 21:19
  6. Re:compare water usage with "average"? by Ex-MislTech · · Score: 4, Informative

    The CA home user uses about 10% of the water, the other 90% is used by Agriculture and Industry.

    http://en.wikipedia.org/wiki/W...

    --
    google "32 trillion offshore needs IRS attention"
  7. Re:Here in WI we're required to keep a running fau by hubie · · Score: 4, Insightful

    Tell me more about global warming, please.

    Sure thing.

  8. They just need to.... by rahvin112 · · Score: 4, Interesting

    They just need to do what they've done in other western "dry" states and price water on consumption. In my state I pay a normal about $30 a month for the first 7000 gallons, which is enough for most moderately sized households internal uses. But the next 7000 gallons cost me double the $30 and the third set of 7000 costs me triple. In the summer my water bill goes from $30 a month to almost $300. This progressive pricing was introduced during our last big drought and water consumption went down 20% almost immediately and has continued to drop every year. Xeroscaping became very popular.

    In fact I'm in the process of ripping up several hundred feet of sod to be replaced with native plants.

  9. Re:Meanwhile, in Toronto... by Insightfill · · Score: 4, Interesting

    Water saving measures have drained funds from water taxes that are used to maintain the infrastructure...

    http://www.theglobeandmail.com...

    The smarter towns do what many other (often private) utilities do - have a line item for "fixed costs" and another for "usage". You get a fixed charge of $10-20 for access to the utility, and then a per watt-liter-whatever charge for usage. Even if you use NOTHING, that flat cost comes in every month.

    Water billing is largely done on a city/village/town basis. Often, the water comes from a common-source (county 'water agency') which passes on costs to the smaller towns feeding off of it.

    Now: if someone along the way mismanages it, that's a different problem.