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Gmail's 'Unsubscribe' Tool Comes Out of the Weeds

Posted by timothy on from the and-don't-come-back dept.

itwbennett writes "Starting this week, a new, clearly marked 'unsubscribe' link will appear at the top of the header field in marketers' emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options, Google said on Thursday. Email recipients do not need to take action for the links to appear."

1 of 129 comments (clear)

  1. Re:Did Google do this right? by real+gumby · · Score: 0, Flamebait

    Or what about when Google steps the “unsubscribe” feature to 2.0, in which the marketer can bid on being able to send 1, 2, 3, n more messages before the “unsubscribe” takes effect?

    Or v3.0 in which the sender can pay to have unsubscribe NOT appear or to have their mail “opt out” of any spam filtering?

    You know it’s coming...