Slashdot Mirror


Gmail's 'Unsubscribe' Tool Comes Out of the Weeds

itwbennett writes "Starting this week, a new, clearly marked 'unsubscribe' link will appear at the top of the header field in marketers' emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options, Google said on Thursday. Email recipients do not need to take action for the links to appear."

24 of 129 comments (clear)

  1. Re:AWESOME by Anonymous Coward · · Score: 5, Insightful

    I've been having bad luck on that part

    Probably because by clicking that button you're proving that a human exists at the end of the email address. And because you were silly enough to click it, you're probably exploitable in other interesting ways, too.

  2. We need "vetted" unsubscribe links by Anonymous Coward · · Score: 5, Insightful

    They should only put the unsubscribe link in for scrupulous vendors who will actually unsubscribe you and not sell your email address as "confirmed to be working".

    1. Re:We need "vetted" unsubscribe links by TheGratefulNet · · Score: 3, Insightful

      google does NOT work for us. there is zero reason to trust this.

      its the same way as the postal service in the US re: spam. I once asked the letter carrier if we could put a sign up on our mailboxes saying 'no junk mail or UCE please'. he said that this is how they make most of their money these days and that they are paying to have their 'junk' put in my inbox. you can see who works for whom; and its not the recipient!

      google also makes money on their search and have you noticed that when you search for something that has a tech nature and also a salesy nature, the sales stuff comes first and you have to trawl thru many pages to find the actual tech info?

      have you noticed that there are PAGES of fake sites that serve only ebay ads, trying to fool you into clicking on them? google does nothing (zero, nada, zilch) to stop this even though the Powerful Google could easily fix this if they wanted.

      unless I'm paying google, I'm not the customer and I have no expectation that they will respect me or my wishes.

      --

      --
      "It is now safe to switch off your computer."
    2. Re:We need "vetted" unsubscribe links by SydShamino · · Score: 2

      Google sees the number of people using email dropping, and place at least some of the blame on unwanted (perhaps unsolicited, perhaps not) email cluttering their users' inboxes. People are replacing email with Facebook and Twitter though, both products that Google doesn't own and can't as easily mine for profit, so it's in Google's interest to help you only receive the mail you want to receive.

      I'm not doubting or denying your point that you and I aren't Google's customers, but at the same time I think what's in Google's best interests (keeping our gmail inboxes spam-free so we'll continue to use gmail) and our interests (keeping our gmail inboxes spam-free so we'll continue to use our gmail) are the same.

      --
      It doesn't hurt to be nice.
    3. Re:We need "vetted" unsubscribe links by icebike · · Score: 2

      Do you have any data to back this up?

      Lately, people have been dropping facebook in droves, and switching to smaller less public messaging services. Some even reverting to gmail.

      Google isn't seeing less email. They blew past hotmail in 2012 to be come the worlds largest email service. 425 million ACTIVE users, and a couple hundred more occasional users.

      I pretty much believe Google's rational for doing this, even though I don't agree with it. People are marking too much legitimate email as spam simply because they are no longer interested in that source. That's fine for the individual, but feeds back into the spam catching system, and can make even your actual bank notifications look like spam.

      There are companies that will legitimately honor unsubscribe, and there are others that merely put your email up for sale to others upon receiving an unsubscribe, and those buyers will add you to their email arbitrarily..

      Google has to be very careful to only offer this unsubscribe capability to those companies that will honor it.
      But I suspect they will, as they usually do, simply try a one size fits all solution and they will end up feeding the trolls.

      --
      Sig Battery depleted. Reverting to safe mode.
  3. Did Google do this right? by Anonymous Coward · · Score: 5, Interesting

    I hope the unsubscribe link points back to google, and that they keep track of what I have unsubscribed. If they see me unsubscribing the same spam several times, they can safely conclude that the spammer will not respect the unsubscribe, and can start filtering the stuff out. Even better, they now know this is a spammer, and can filter out everything he sends to any gmail address, or at least add a block the first time someone else clicks on the unsubscribe link.

    1. Re:Did Google do this right? by sbrown7792 · · Score: 5, Informative
      They do. If you look here, Google states that:

      If a sender continues to send you email after you tried to unsubscribe from their messages, new messages from this sender will go directly to Spam.

      Google has their shit together when it comes to filtering spam

    2. Re:Did Google do this right? by weave · · Score: 4, Insightful

      Yeah, sure, Google will do that with future emails from that marketer. But what about when your email is sold to others or that same marketer just sends again using a different address? :(

    3. Re:Did Google do this right? by StripedCow · · Score: 2

      If a sender continues to send you email after you tried to unsubscribe from their messages, new messages from this sender will go directly to Spam.

      But what if the sender is, e.g., MailChimp?
      Will this blacklist MailChimp?

      Many companies use a third party to send their newsletters.

      --
      If Pandora's box is destined to be opened, *I* want to be the one to open it.
    4. Re:Did Google do this right? by halltk1983 · · Score: 3, Insightful

      Presumably, if a company gets blacklisted, they will contact Google. Then Google will provide evidence that the unsubscribe requests were being ignored, in violation of federal law (CAN-SPAM Act). Then the company finds the customer that was ignoring it and removes them. And the internet gets a little cleaner.

      --
      Watch for Penguins, they eat Apples and throw rocks at Windows.
  4. Re:AWESOME by Tx · · Score: 2

    It's not as bad as it used to be, I don't think. I recently went through the exercise of unsubscribing every spam mail that came in to the accounts of two former employees at the company I work for, and the spam level dropped almost to zero, around one spam mail per day rather than 30-50. Granted, the kind of spam you get on the work account of a reasonably sensible employee is probably going to be from more reputable sources on average than most personal accounts, but they weren't all reputable-looking. For sure I always do a little checking up on the source before I click that "unsubscribe" link on my own mail.

    --
    Oh no... it's the future.
  5. Re:Misdirected ham by Krojack · · Score: 2, Funny

    This is my biggest complaint. A few years back I had someone in Australia buy plain tickets online and used my email address. I got the info about the account and tickets, did a password reset request and got into the account and canceled the tickets. I sure hope they had a hard time when they showed up at the airport.

    Verification emails should be sent on all new account creations and when signing up for any mailing list. Clearly the latter won't happen because companies want the emails to go to someone, they don't care who.

  6. but i thought google was evil? by Gravis+Zero · · Score: 3, Interesting

    where are the people that bark google has too much power and are "intrinsically evil" because of it? where are the people crying that their privacy is being breached because it scans their email for context? where are the people claiming they have been "scroogled"? where are you naysayer of every change google makes to a (free) product? where is your vitriol toward google for perpetrating a clearly heinous act? then again, you could just mod me down for your bitter repute.

    have you considered that google actually tries to follow their "dont be evil" edict?

    --
    Anons need not reply. Questions end with a question mark.
    1. Re:but i thought google was evil? by Daniel+Dvorkin · · Score: 3

      Have you considered that people approve of Google when it does good things, and disapprove when it does bad things?

      --
      The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
    2. Re:but i thought google was evil? by arkhan_jg · · Score: 2

      Clearly you're not thinking hard enough like a naysayer.

      Google are doing this because of their evil plan to block spam. You see, it will be popular with users sheeple, and they will flock to gmail's deceptively free service. And then the advertisers who used to send spam now have to go to google and pay for ads in gmail itself, instead of sending them and getting google to pay for the infrastructure.

      And of course, google knows all about what you get in email and don't block, so they can tailor the ads just for you, and charge an even higher price!

      Evil geniuses, those google people.

      --
      Remember kids, it's all fun and games until someone commits wholesale galactic genocide.
  7. Captchas by StripedCow · · Score: 2

    I wish google implemented captchas for sending me email.

    How does that work?

    Well, if you, the unverified person, wished to send me an email, Google would send an email back containing a captcha.
    If you solve the captcha, you would enter my "first-line-of-defense whitelist", and the e-mail gets sent to me.
    Needless to say: otherwise, your e-mail would end up in /dev/null.

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
    1. Re:Captchas by CBravo · · Score: 2

      Some people want to receive invoices, newsletters, package delivery notifications and other automated messages. So captcha would not really work nice.

      --
      nosig today
  8. Re:Misdirected ham by jopsen · · Score: 4, Insightful

    This is my biggest complaint. A few years back I had someone in Australia buy plain tickets online and used my email address. I got the info about the account and tickets, did a password reset request and got into the account and canceled the tickets. I sure hope they had a hard time when they showed up at the airport.

    Wow, sure it's annoying when people accidentally uses the wrong email... I can understand that you complain about. Given that you had to commit a federal offence by illegally obtaining access to an account that wasn't yours.
    I mean becoming a criminal is worth complaining about, but you could just have contacted the airline, which is perfectly legal, and asked them to resolve the situation.

    Instead of going out of your way, to be an a**hole, and actually make yourself a criminal in the process.

    Verification emails should be sent on all new account creations and when signing up for any mailing list. Clearly the latter won't happen because companies want the emails to go to someone, they don't care who.

    Sure, but an error somewhere in the system, does not make you owner of the account. Seriously, why don't you think before you hit somebodys password reset. That's clearly illegal.

    I mean, wow, just wow, given how long time the US is willing to lock you up for violations of the Computer Fraud and Abuse Act, I'm surprised you decide to just go ahead... No wonder 1% of the US population is in prison :)

  9. Re:AWESOME by nabsltd · · Score: 3, Interesting

    That sounds like something restricted to an internal mail system since it requires a centralized database of mappings between aliases and email addresses.

    Google seems to be pretty good at handling databases for other data...I think they could handle this.

    I do exactly this same thing with a database for my home mail server. Every site I deal with gets a different e-mail address, so I know who sells their lists. There have been one or two sites that have had the alias deleted because they didn't pay attention to whatever opt-out method they claimed would stop the e-mail.

    This technique also protects me from phishing, as an e-mail that isn't addressed to mybankalias@mydomain.com can't possibly be from my bank.

  10. Re:AWESOME by Gunboat_Diplomat · · Score: 3, Informative

    proper aliases that are not revealing your real email and can be easily discontinued with a bounce to sender as result.

    I haven’t studied SMTP for a long while, but I think what you’re describing isn’t possible with ordinary email over the ’net. That sounds like something restricted to an internal mail system since it requires a centralized database of mappings between aliases and email addresses.

    No, Outlook.com has solved this the way it should be. They are using real standalone email addresses for aliases. It can be completely different than your main email, and by default it shows up in a separate folder in your inbox. If you kill the alias, it is for the rest of the world the same as killing a standalone email address, and mail to it will bounce.

  11. Re:Misdirected ham by 93+Escort+Wagon · · Score: 2

    I agree with your sentiments, but I also understand the parent poster's frustration.

    There's a guy living in West Virginia who shares my surname and the first initial of my first name. He keeps giving out my Gmail address to businesses as his own. I suspect he's either old or just stupid, rather than intentionally giving out a fake address, because some of the emails seem to be stuff he likely signed up for intentionally. But I keep getting his appointment reminders, his renewal notices, and other crap - and it's been going on for several years now.

    I have, on several occasions, contacted a number of these businesses and explained the situation. They always apologize and remove me... But, six months later, I'm back on their list because the guy has been back in for a service call on his Hyundai, a dental cleaning, or whatever. It's incredibly frustrating.

    I have tried contacting him, but it's not as easy as you might think (or else he's just ignoring me). So I can understand the frustration the parent feels, and I can see why someone might succumb to the temptation of moving on to malicious behavior.

    --
    #DeleteChrome
  12. Unclear by Threni · · Score: 2

    Is it just another link to the unsubscribe link already in the email? In which case, I probably won't want to click it, for the usual reasons (instead clicking on Delete or, more likely, Spam).

    If Google is letting you unsubscribe from email lists/spam etc which don't have an unsubscribe option, by acknowledging your click of their unsubscribe button, and then treating further emails from that sender as having been unsubscribed from by simply dropping them (or sending back an unsubscribe request without the users getting involved) then it's a little more cool.

  13. Re:AWESOME by icebike · · Score: 3, Informative

    I've been having bad luck on that part

    Probably because by clicking that button you're proving that a human exists at the end of the email address. And because you were silly enough to click it, you're probably exploitable in other interesting ways, too.

    Exactly so. Unsubscribe from one, and two or three others show up from different sources within a few days.

    Since I never subscribed to these in the first place, I'm never going to unsubscribe. I'm going to mark them spam.

    Sorry Google, but I'm not playing along. I'm going to stuff your spam filters (which work very well thank you) full of these UCE mailings whether or not they contain unsubscribe options. Punish every on of them and force them to stop adding people to mailing lists without a request to do so.

    This is simply wrong headed. I can't believe google doesn't understand how these guys work. Why would they want to enable this kind of practice to continue?

    On my company email, I've got very effective Spamassisin filters for these types of things, and I mercilessly categorize them as spam. I expect nothing less from gmail.

    --
    Sig Battery depleted. Reverting to safe mode.
  14. Re:AWESOME by Anonymous+Brave+Guy · · Score: 2

    To be fair, there is a grey area here. It's quite possible that at some point a past employee was genuinely interested in hearing more about progress at a potential supplier of interest, and chose to sign up for more information. Maybe the supplier never followed through with the specific product the ex-employee was interested in, maybe the in-house project that would have used it has since changed or been cancelled, or maybe there's just no-one else still at your business who cares even if the ex-employee did.

    In all of these cases, updates that were originally actively requested and sent in good faith are now effectively unsolicited commercial mail from the point of view of everyone left at your business. The sender has no way to know that if you don't tell them, and probably has little interest in upsetting someone who was at least near their potential market by continuing to send them after being asked to stop.

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.