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Gmail's 'Unsubscribe' Tool Comes Out of the Weeds

itwbennett writes "Starting this week, a new, clearly marked 'unsubscribe' link will appear at the top of the header field in marketers' emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options, Google said on Thursday. Email recipients do not need to take action for the links to appear."

13 of 129 comments (clear)

  1. Re:AWESOME by Anonymous Coward · · Score: 5, Insightful

    I've been having bad luck on that part

    Probably because by clicking that button you're proving that a human exists at the end of the email address. And because you were silly enough to click it, you're probably exploitable in other interesting ways, too.

  2. We need "vetted" unsubscribe links by Anonymous Coward · · Score: 5, Insightful

    They should only put the unsubscribe link in for scrupulous vendors who will actually unsubscribe you and not sell your email address as "confirmed to be working".

    1. Re:We need "vetted" unsubscribe links by TheGratefulNet · · Score: 3, Insightful

      google does NOT work for us. there is zero reason to trust this.

      its the same way as the postal service in the US re: spam. I once asked the letter carrier if we could put a sign up on our mailboxes saying 'no junk mail or UCE please'. he said that this is how they make most of their money these days and that they are paying to have their 'junk' put in my inbox. you can see who works for whom; and its not the recipient!

      google also makes money on their search and have you noticed that when you search for something that has a tech nature and also a salesy nature, the sales stuff comes first and you have to trawl thru many pages to find the actual tech info?

      have you noticed that there are PAGES of fake sites that serve only ebay ads, trying to fool you into clicking on them? google does nothing (zero, nada, zilch) to stop this even though the Powerful Google could easily fix this if they wanted.

      unless I'm paying google, I'm not the customer and I have no expectation that they will respect me or my wishes.

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  3. Did Google do this right? by Anonymous Coward · · Score: 5, Interesting

    I hope the unsubscribe link points back to google, and that they keep track of what I have unsubscribed. If they see me unsubscribing the same spam several times, they can safely conclude that the spammer will not respect the unsubscribe, and can start filtering the stuff out. Even better, they now know this is a spammer, and can filter out everything he sends to any gmail address, or at least add a block the first time someone else clicks on the unsubscribe link.

    1. Re:Did Google do this right? by sbrown7792 · · Score: 5, Informative
      They do. If you look here, Google states that:

      If a sender continues to send you email after you tried to unsubscribe from their messages, new messages from this sender will go directly to Spam.

      Google has their shit together when it comes to filtering spam

    2. Re:Did Google do this right? by weave · · Score: 4, Insightful

      Yeah, sure, Google will do that with future emails from that marketer. But what about when your email is sold to others or that same marketer just sends again using a different address? :(

    3. Re:Did Google do this right? by halltk1983 · · Score: 3, Insightful

      Presumably, if a company gets blacklisted, they will contact Google. Then Google will provide evidence that the unsubscribe requests were being ignored, in violation of federal law (CAN-SPAM Act). Then the company finds the customer that was ignoring it and removes them. And the internet gets a little cleaner.

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  4. but i thought google was evil? by Gravis+Zero · · Score: 3, Interesting

    where are the people that bark google has too much power and are "intrinsically evil" because of it? where are the people crying that their privacy is being breached because it scans their email for context? where are the people claiming they have been "scroogled"? where are you naysayer of every change google makes to a (free) product? where is your vitriol toward google for perpetrating a clearly heinous act? then again, you could just mod me down for your bitter repute.

    have you considered that google actually tries to follow their "dont be evil" edict?

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    1. Re:but i thought google was evil? by Daniel+Dvorkin · · Score: 3

      Have you considered that people approve of Google when it does good things, and disapprove when it does bad things?

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      The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
  5. Re:Misdirected ham by jopsen · · Score: 4, Insightful

    This is my biggest complaint. A few years back I had someone in Australia buy plain tickets online and used my email address. I got the info about the account and tickets, did a password reset request and got into the account and canceled the tickets. I sure hope they had a hard time when they showed up at the airport.

    Wow, sure it's annoying when people accidentally uses the wrong email... I can understand that you complain about. Given that you had to commit a federal offence by illegally obtaining access to an account that wasn't yours.
    I mean becoming a criminal is worth complaining about, but you could just have contacted the airline, which is perfectly legal, and asked them to resolve the situation.

    Instead of going out of your way, to be an a**hole, and actually make yourself a criminal in the process.

    Verification emails should be sent on all new account creations and when signing up for any mailing list. Clearly the latter won't happen because companies want the emails to go to someone, they don't care who.

    Sure, but an error somewhere in the system, does not make you owner of the account. Seriously, why don't you think before you hit somebodys password reset. That's clearly illegal.

    I mean, wow, just wow, given how long time the US is willing to lock you up for violations of the Computer Fraud and Abuse Act, I'm surprised you decide to just go ahead... No wonder 1% of the US population is in prison :)

  6. Re:AWESOME by nabsltd · · Score: 3, Interesting

    That sounds like something restricted to an internal mail system since it requires a centralized database of mappings between aliases and email addresses.

    Google seems to be pretty good at handling databases for other data...I think they could handle this.

    I do exactly this same thing with a database for my home mail server. Every site I deal with gets a different e-mail address, so I know who sells their lists. There have been one or two sites that have had the alias deleted because they didn't pay attention to whatever opt-out method they claimed would stop the e-mail.

    This technique also protects me from phishing, as an e-mail that isn't addressed to mybankalias@mydomain.com can't possibly be from my bank.

  7. Re:AWESOME by Gunboat_Diplomat · · Score: 3, Informative

    proper aliases that are not revealing your real email and can be easily discontinued with a bounce to sender as result.

    I haven’t studied SMTP for a long while, but I think what you’re describing isn’t possible with ordinary email over the ’net. That sounds like something restricted to an internal mail system since it requires a centralized database of mappings between aliases and email addresses.

    No, Outlook.com has solved this the way it should be. They are using real standalone email addresses for aliases. It can be completely different than your main email, and by default it shows up in a separate folder in your inbox. If you kill the alias, it is for the rest of the world the same as killing a standalone email address, and mail to it will bounce.

  8. Re:AWESOME by icebike · · Score: 3, Informative

    I've been having bad luck on that part

    Probably because by clicking that button you're proving that a human exists at the end of the email address. And because you were silly enough to click it, you're probably exploitable in other interesting ways, too.

    Exactly so. Unsubscribe from one, and two or three others show up from different sources within a few days.

    Since I never subscribed to these in the first place, I'm never going to unsubscribe. I'm going to mark them spam.

    Sorry Google, but I'm not playing along. I'm going to stuff your spam filters (which work very well thank you) full of these UCE mailings whether or not they contain unsubscribe options. Punish every on of them and force them to stop adding people to mailing lists without a request to do so.

    This is simply wrong headed. I can't believe google doesn't understand how these guys work. Why would they want to enable this kind of practice to continue?

    On my company email, I've got very effective Spamassisin filters for these types of things, and I mercilessly categorize them as spam. I expect nothing less from gmail.

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