Netflix Blinks, Will Pay Comcast For Network Access

We've mentioned several times the tension between giant streaming sources (especially Netflix), and ISPs (especially Comcast, especially given that it may merge with Time-Warner). Now, Marketwatch reports that Netflix has agreed to pay Comcast (amount undisclosed) for continued smooth access to Comcast's network customers, "a landmark agreement that could set a precedent for Netflix's dealings with other broadband providers, people familiar with the situation said." From the article: "In exchange for payment, Netflix will get direct access to Comcast's broadband network, the people said. The multiyear deal comes just 10 days after Comcast agreed to buy Time Warner Cable TWC -0.79% Inc., which if approved would establish Comcast as by far the dominant provider of broadband in the U.S., serving 30 million households" I wonder how soon until ISPs' tiered pricing packages will become indistinguishable from those for cable TV, with grouped together services that vary not just in throughput or quality guarantees, but in what sites you can reach at each service level, or which sports teams are subject to a local blackout order.

Comments

Is this quite the same?

[PhrostyMcByte]

This isn't quite the same net neutrality issue here. Netflix isn't paying to stop service degradation or increase priority of their traffic -- they're basically just switching service providers and paying Comcast to host their servers. It may even end up cheaper for Netflix.

Re:If Comcast were Exxon

[Immerman]

Now that is a horrible, horrible metaphor.

Almost from day one the internet was based on a user-pays model. ISPs A and B both have a lot of customers who want stuff from users on the other ISP. Data flows back and forth, and periodically the ISP who requested the most data paid the ISP who supplied that data, based on how many more bytes flowed A->B than B->A. It provided incentive for ISPs to seek out content-providers as customers, or to be better content providers themselves (remember, it was mostly universities to start). As the number of ISPs increased they often decided to decided to save bookkeeping headaches and enter into "nobody pays" peering agreements with other ISPs with whom they had roughly symmetric data flows, but consumer pays remained the norm in any asymmetric exchange.

Fast forward, and some ISPs are now trying to change the rules - rather than paying for the data their users consume and passing that cost on to the users, as has been done since day one, they now want to double-dip and charge the content providers as well, for the exact same data transfer they are already charging their users for I have already paid my ISP for a certain level of internet access, why should I be put up with them intentionally degrading my access to some services?

l As for the "kiosks" I'm assuming you're referring to the caching systems Netflix has offered. And again your metaphor is horrible. Under normal rules Comcast would be paying Netflix's ISP for every byte of data transferred, but Netflix offered them an optimized caching system so that instead of having to upgrade their systems to handle the load their customers demanded, as well as paying for the data itself, instead they could simply pay to transfer a single instance make all the free copies they wanted, saving them a bundle.

>Without in-depth details about the exact details of the Netflix disputes between Cogent and Comcast, Verizon, and others, I'm going to assume Cogent are acting like pricks, as usual, and give the other ISPs every benefit of the doubt.

Fair enough. But if it's a battle between ISPs, why are they dragging Netflix into it? Threaten to blacklist or throttle Cogent, and let Netflix either put a fire to their ass to shape up so other ISPs will continue doing business with them, or find another ISP who aren't pricks to begin with.