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Why Nissan Is Talking To Tesla Model S Owners

cartechboy writes "What do you do when you're the first to market with a mainstream item, and yet the competition seems to be a hotter commodity? Naturally you do your homework. That's exactly what Nissan is doing. With disappointing sales of its Leaf electric car, Nissan is doing the smart thing and talking to Tesla owners about their cars. One would assume this is in hopes of understanding how to better compete with the popular Silicon Valley upstart. The brand sent an email to Sacramento-area Model S owners with four elements ranging from general information and a web-based survey to asking owners to keep a driving diary and to come in for in-person interviews with Nissan staff. The question is: Is Nissan trying to get feedback on its marketplace and competition, or is the brand looking at either offering an electric car with longer range or planning to challenge Tesla with an upper end plug-in electric car?"

4 of 335 comments (clear)

  1. Re:Odd by Sponge+Bath · · Score: 4, Funny

    No matter where you go, there you are.

  2. Re:Sent email to...? by fahrbot-bot · · Score: 5, Funny

    How did Nissan get a list of Tesla owners and their email addresses?

    Fire department. :-)

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  3. Re:Odd by TheGratefulNet · · Score: 2, Funny

    laptop screen in console is a show stopper for me.

    hate hate hate it! stupid concept for children who can't seem to get enough lcd displays.

    go back to tactile controls and I'll consider a car like that.

    I like a lot about the car, but the inside cabin makes me want to gag.

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  4. Re:Odd by rockout · · Score: 4, Funny

    In other news, I can't find a car anymore where I have to roll the windows down manually! Stupid electric windows! that is a DEAL BREAKER for me.

    (also, I think maybe you need to look up the idiom "show stopper")

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