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The Next Keurig Will Make Your Coffee With a Dash of "DRM"

Posted by samzenpus on from the pirate-coffee-is-the-best-coffee dept.

FuzzNugget writes "Apparently seeking to lock competitors out of the burgeoning single-serve coffee market, Green Mountain Coffee Roasters, maker of the popular Keurig coffee machines, will make their new machines work with licensed pods only. GMCR's CEO confirmed this in a statement: 'The much-anticipated ‘Keurig 2.0’ single-cup brewing system with ‘interactive readability’ (that doesn’t work with unlicensed/copycat pods) will offer such “game-changing functionality” that consumers - and unlicensed players - will want to switch.'"

2 of 769 comments (clear)

  1. Why? by B33rNinj4 · · Score: 5, Interesting

    Is it really so hard to just grind the beans and brew it yourself? I do this every morning.

  2. That $30 Mr. Coffee Espresso maker... by Anonymous Coward · · Score: 5, Interesting

    That $30 Mr. Coffee espresso maker that breaks down after two years actually makes better economic sense. I amortized the busted unit over two years (sometimes longer) and achieved $0.57/shot espresso. Keurig can suck it.