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RadioShack To Close 1,100 Stores
wjcofkc writes "The decline of RadioShack has been painful to watch, and now CNN Money reports that they will be closing 1,100 of their stores, totaling 20% of their brick and mortar presence. RadioShack has also publicly admitted its current stores are out of date and in need of a massive overhaul. But the number-one culprit has been a continuous slide in sales down a steep slope in the area of mobile device sales. A few years ago, in a bid to expand its customer base, RadioShack made a bid to return to its roots as a hobbyist electronic components retailer. Apparently the extra traffic hasn't been enough to make up for their failings. The article mentions that some of their stiffest competition is coming from online retailers. The big question is, in order to ensure their survival, would RadioShack be better off continuing to phase out their brick and mortar presence while making substantial efforts to expand as an exclusively online retailer?"
There isn't a place for a Radio Shack that won't commit 100% to being the hobbyist shop they started to be, or an online retailer that isn't just a smaller version of Mouser or DigiKey. We already have little rat shacks everywhere on the Internet that sell soup-to-nuts, we need a retailer that is passionate about their place in the market. You can't beat the big boys on price - they can always undercut you, and if needs be - they can give product away for free until they drive you out of business. You need to be able to provide service and product that the larger competitors can't or won't - so far, Radio Shack doesn't seem to be able or willing to do it.
I was once denied a job at Radio Shack because I had been trained as an electronics technician. It was explained I knew too much about electronics and they didn't want me talking electronics with customers. The manager said they were trying to move the company away from that.
Radio Shack just makes me cry when I go in there now. Having one small cabinet with nothing more than about a dozen different resistor values and toggle switches priced at $8 a piece is not a "return to your roots"
When Radio Shack was doing well they sold some of the best, and even most unique Stereo equipment you could find. The first surround sound I ever heard was in a Radio Shack and that was a good 5 years before I saw it anywhere else. I could take in a parts list and the clerk would tell me to come back in a few days and he'd have my order ready.
There IS a market for Radio Shack and they could do well, but they need to get out of the mall where rent is so high and start stocking real stuff again. How about offering project boxes with custom silk screen or etching right in the store? I'd pay $100 - $200 for such a service. How about an array of knobs and such to make your project stand out? 3D printers and supplies? Arduino supplies... how about workshops on coding for them? Come on, this isn't that hard.
There's a strip mall near me and all within about 5 blocks you can find Woodcraft, Harbor Freight, Northern Tool, Home Depot, AutoZone, Hobby Lobby and a fabric store. THAT is where Radio Shack needs their store... not next to Bannana republic for gods sake.
I think a better headline would have been "Radio Shack still has at least 1,100 stores".
Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
The hobbyist niche didn't fully support them in the old days either, with something like 80% of retail revenue coming at Christmas time and Radio Shack selling a ton of RC toys and such. Other times of the year, non-geeks looking for cables, adapters, etc. were a major market for them. Their slogan "you've got questions, we've got answers" was accurate - their employees got raises for passing tests in various fields, so they would have the answer. Any average Joe could come in saying "I want to hook both my DVD player and my game console to two TVs ..." and the Radio Shack employees would steer them to the products they needed, cable, A/B switches, etc.
For the niche that defined the brand, that's still there, it's just shifted a little bit. The same guys, like me, are still interested in similar stuff. It's just shifted from ie short-wave radio to 3D printing. If each Radio Shack location (or some of them) had a 3D printer in the store, that would bring traffic from the same people who used to buy resistors and antennas there. We're not building homebrew computers anymore, but we sure might want some servos to hook to our Raspberry Pi.
Video game stores aren't still trying to sell Atari 2600 games, but they haven't changed too much - they are just selling the new games. Radio Shack could do the same. Not by selling (only) the same resistors they sold 30 years ago, but by adding what today's geeks want, stuff for rPi and microcontroller systems, and whatever else is most popular on makezine.com.
Because those other places you talk about only have to keep their stock in ONE place, and don't have to get it to you the same day. And they don't have to keep them on hang cards, out front where customers or their little kids can shoplift them (sometimes just because they want to steal something, anything), or they could even fall down cracks behind the shelving.
When you need That Part on a Sunday afternoon, you're not going to get it from Digi-Key or Mouser. Like the time a few years ago when I found out that my mom's new 55" TV had four HDMI ports but only two analog inputs. The component naturally went to the DVD player. She also had a Wii (aka "what's digital video?") that also needed an analog input. The other analog input on the TV? It was a 1/8" 4-pin jack. Like on an old camcorder or iPod. Except this was on the back of an enormous TV set. Way to be cheap, Sharp.
If I wasn't a hundred miles away, I could have just gone home and dug into my caches of wires and stuff. Or even gone to the Fry's store near where I live. (And I do keep extra wires in a closet at her place. Just not something that obscure.) So I go out shopping. Best Buy didn't have it, and if you think you get blank stares from The Shack, BB is worse, and they want to sell you an extended warranty for those stares, too. I went to the RS on the other side of the highway and they had one. At $35 it wasn't cheap, but I got everything set up that day.
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