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Getty Images Makes 35 Million Images Free For Non-Commercial Use

kc123 writes "In an effort to deal with copyright infringement Getty Images is launching a new embedding feature that will make more than 35 million images freely available to anyone for non-commercial usage. Anyone will be able to visit Getty Images' library of content, select an image and copy an embed HTML code to use that image on their own websites. Getty Images will serve the image in an embedded player – very much like YouTube currently does with its videos – which will include the full copyright information and a link back to the image's dedicated licensing page on the Getty Images website."

20 of 66 comments (clear)

  1. Embedded player by OptimalCynic · · Score: 5, Insightful

    Getty Images will serve the image in an embedded player

    Yuck...

    1. Re:Embedded player by ackthpt · · Score: 2

      So much for hot-linking...

      This post brought to you by Johnson's Wax using the Geddy Posterizer Player

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    2. Re:Embedded player by Dan+East · · Score: 5, Insightful

      Getty Images will serve the image and advertisements in an embedded player

      Fixed the summary for you.

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    3. Re:Embedded player by marcello_dl · · Score: 2

      Maybe it works for them without other advertisement than a Getty logo. Every image becomes a banner for their site, after all. And it possibly boost their search engine ranking.

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  2. Re:Embedded Image Player? by Sarten-X · · Score: 3, Interesting

    The kind that appeases the lawyers and preexisting contracts.

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  3. Creative Commons exists for this kind of thing by nurhussein · · Score: 4, Insightful

    Attribution-Noncommercial-NoDerivitives will do the trick. I question the need for heavy-handed control mechanisms such as embedded players. I suppose they want to guarantee attribution and a link back to them, but people who are intent to steal their images are going to do it anyway.

    1. Re:Creative Commons exists for this kind of thing by smooth+wombat · · Score: 4, Funny

      but people who are intent to steal their images are going to do it anyway.

      Except it's not stealing, is it? Nothing is being taken. The people are just using the image for their own purpose with the idea being the image is still attributed to Getty, the distributor, and the photographer, who doesn't get paid for the use of their work.

      Obviously at some point the person would return the image since they're just borrowing it, not stealing it. That's what happens when someone "shares" their music with someone else, right? They let the other person borrow the music and when done, the person returns the music back to the person who bought the cd/album/mp3/whatever, not keeping a copy for themselves.

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  4. But what good is it, really... by RandomUsername99 · · Score: 2

    But what good is it, really, without the built-in ability superimpose moronic LOLcats style text on them.

  5. Photographers? by Mrs.+Grundy · · Score: 5, Interesting

    This looks like a trojan horse to allow Getty to gain a wide foothold around the web in a way they can control. There is nothing to stop them — in fact it's in their TOS — from adding ads to the iframe at some point. They will then be in a position of monetizing their images in a different way than licensing them, which mean they probably will not need to share revenue with the photographers.

    Getty is currently owned by the Carlyle Group, which makes me wonder if this is part of a grand strategy to break the company up into sellable pieces. Having a segment with a internet-friendly, sharing, youtube-esque, business model and no existing liability to contributors is probably pretty attractive to them.

    But my guess—nobody wants their nasty embedded frame on their site and this will be a dud.

  6. Why the embedded "player" doesn't work by santajon · · Score: 5, Interesting

    Tried this out last night. It's highly restrictive to the size of the image they select.

    Doesn't fit in the place you want to put it? Find another image.
    Don't want the whole image? Find another image.

  7. Re:Flashblock by santajon · · Score: 3, Informative

    But you will because the "player" is an iframe.

  8. photography has been reduced to commodity status, by dot_bull · · Score: 2

    Getty's new free editorial use policy is unfair to photographers. Writer? Paid. Editor? Paid. IT staff? Paid. Photog? Sucks to be you.

  9. New Revenue Stream by Anonymous Coward · · Score: 3, Interesting

    I also submitted this story. Here's a link to the Bloomburg Businessweek article.

    From T other FA: "Eventually, Getty could include advertisements within the embedded images, much like YouTube videos embedded on personal blogs show ads [...] But Peters says Getty hasn’t figured out how exactly that will work."

    Note that they are also specifically *not* stating that they will stop filing lawsuits over unlicensed use of their images, although they're moving away from that in the case of non-commercial use. The big question is, where will Getty draw the line and decide what is and isn't a "commercial use" of their images? And, is this a means for them to justify seeking larger payments for unlicensed use - because they will be able to argue that there's a "free alternative"?

  10. That's not "why it doesn't work"....that's you wan by penguinstorm · · Score: 5, Insightful

    Getty: "Here, take these high quality images and use them for free"
    Santajon: "I don't want that image. I want to crop it, and I'd like to apply an artificial aging filter to it so I can look like a douchebag."
    Getty: "That's not the image we're offering...for free. If you buy the image, you'll have a file that you can use however you'd like."
    Santajon: "Why would I buy an image...photography is free."

    That conversation doesn't end well for anybody except Santajon.

    Take the free image that's offered or take your own damn picture and use it. The fact that you have to pay to use someone else's product is not a valid complaint.

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  11. Re:photography has been reduced to commodity statu by Spazmania · · Score: 2

    You think the writers and IT staff are pad. That's funny.

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  12. Re:That's not "why it doesn't work"....that's you by lemur3 · · Score: 4, Informative

    the problem is that if GETTY actually intends people to use these images in their IFRAME embedded player.. then giving people at least the option of choosing the proper size for the layout of their little blog news site/food blog/whatever will go a long way towards doing that..

    i tried this yesterday and i don't think id ever use it... it was difficult to find embeddable images and once one did find an image that one could embed: you were faced with an image that didnt fit the layout.

  13. Love this part by hAckz0r · · Score: 3, Funny

    Quote: will continue to “pursue online infringing use as we’ve done traditionally.”

  14. Re:Print Screen by Jason+Levine · · Score: 4, Insightful

    Or better yet, don't take images from Getty without paying for them. Need an image for free? There are plenty of sites you can use such as OpenClipArt.org, Morgue File, or Wikimedia Commons. You can also search Flickr for images with Creative Commons licenses that allow for the type of use you need. If you really, really, REALLY need an image on a stock photo site like Getty Images and no other free alternative will do, then why not actually pay for it?

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  15. Re:Print Screen by mythosaz · · Score: 2

    Yeah! They're not spending all of their time giving me free stuff. Screw them sideways!

  16. Re:Sounds watertight to me by wonkey_monkey · · Score: 2

    Just because they've acknowledged it, doesn't mean it's not worth pointing how dumb it seems.

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