Apple Reportedly In Talks With Comcast For Separate Apple Streaming Path
An anonymous reader writes "Apple is reportedly in talks with Comcast to obtain a network pathway dedicated to live and on-demand programming for subscribers of unspecified Apple services. In other words, Apple traffic would be separated from the rest of the public's internet traffic. This deal is different from the one Netflix made with Comcast in that Apple is reportedly asking for separate traffic in the path from Comcast facilities to consumer homes; the Netflix deal only gains Netflix direct access to the Comcast network. While net neutrality rules no longer restrict ISPs from monetizing their traffic prioritization, Comcast is still bound in that respect until 2018 as part of the conditions for its acquisition of NBCUniversal in 2011."
This is how the internet dies : Toll roads.
The floodgate of pay to play has been unleashed.
SURELY NOT!!!!!
I'm sure we'll see a rush to judgment that these deals are the end of network neutrality, blah, blah. From the outside looking in, we don't really know what added value is being provided to the content providers. Quite possibly, likely in my view, Comcast is providing CDN services to Netflix, and may be doing so for Apple as well. If so, there are benefits all around, in terms of Comcast, Netflix and reducing backbone congestion. A CDN is quite different from a toll road.
What is being glossed over when the CEOs come out and say that Netflix and other content providers want a "free ride" is that it isn't Comcast that is paying for this network infrastructure and their customers aren't their property... We the customers are paying for this network infrastructure with our money and we are being told we are getting a level of bandwidth service to the "Internet".
For CEOs of Comcast and Verizon to demand that Netflix or others raise their prices and pass along those price increases to the customers of Verizon and Comcast if they want to connect to these networks is fundamentally a dishonest argument for fairness since it is the customers of Verizon and Comcast that want to access these Internet services in the first place and it is the Verizon and Comcast customers that are already paying both companies in order to do so.
It is way past time for government regulation. Either at the state, federal or local level to demand net neutrality. And if localities can't impose net neutrality in their licensing, permit or franchise agreements because the big companies have bought off the Feds again, then municipalities should just put up their own wires.