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Seattle Bookstores Embrace Amazon.com

An anonymous reader writes "Even though many independent bookstores around the country blame their closing on competition from Amazon.com, bookstores in Seattle are booming thanks to Amazon's growth. It turns out many of the thousands of new workers at their downtown headquarters are avid readers who prefer shopping at the local stores. '"A lot of our customers work at Amazon," said Tracy Taylor, the general manager at the Elliott Bay Book Company, one of the city's largest independent booksellers. The store, about a mile from Amazon headquarters, last year earned what Ms. Taylor called the "first substantial profit" in almost 20 years, enough to even pay employee bonuses.'"

25 of 83 comments (clear)

  1. I prefer to browse real bookstores by danbuter · · Score: 5, Insightful

    Amazon does have tons of books I might not find otherwise, but I still love just wandering around in a bookstore for hours, just browsing. I've found a number of great books that way, that I likely never would have seen just searching a website.

    1. Re:I prefer to browse real bookstores by zippthorne · · Score: 4, Interesting

      After you browsed through the real bookstores, where did you buy them?

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    2. Re:I prefer to browse real bookstores by danbuter · · Score: 2

      From the bookstore. I like to support the locals. Also, Pennsylvania charges sales tax on any internet orders, especially stuff from Amazon, so there's not as much benefit that way.

    3. Re:I prefer to browse real bookstores by JanneM · · Score: 2

      After you browsed through the real bookstores, where did you buy them?

      I usually both browse and buy at real bookstores. In fact, I sometimes browse on Amazon (the ratings are very useful), then buy at the bookstore.

      Why? Because even when the price difference is large, the absolute price is still quite low. Besides, these days the price difference often isn't actually very large anymore, once you add the cost of shipping. The difference may be that of a plain cup of coffee or less for a book I may spend weeks enjoying. And I can get the book right then, right there, not have to wait for shipping and schedule a pick-up time.

      I work and I have disposable income. I don't, however, have a lot of free time. I can buy far more books than I will ever have time to read without making much of a dent in my personal play money. The limit is not money but time. Books I can't find elsewhere I order from Amazon or Rakuten, but otherwise I prefer the physical store.

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    4. Re:I prefer to browse real bookstores by JanneM · · Score: 2

      Welcome to the minority you share with the employees at Amazon HQ.

      What minority? Most people do work or have other income sources (even though unemployment is alarmingly high the world over). And my income is slightly less than the average for people my age where I live.

      My point was that books are not an expensive indulgence; not in absolute terms and not compared to other everyday extras ranging from movie tickets, coffee-shop coffe or music buys, to weekend beers or tobacco.

      I'm not saying the price difference doesn't matter for anybody, or for any kind of book. I am saying that for many people the limit for book buying is not how many books you can afford, but how many you have time to read. And after all, if you're hard up for cash, used book stores or the library are excellent sources for reading material as well, and cheaper still than Amazon.
       

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    5. Re:I prefer to browse real bookstores by Tumbleweed · · Score: 2

      Amazon does have tons of books I might not find otherwise, but I still love just wandering around in a bookstore for hours, just browsing. I've found a number of great books that way, that I likely never would have seen just searching a website.

      While I find books that way, too, I tend to find a LOT more stuff I like because of the recommendations on Amazon. Those algorithms are scary good nowadays.

    6. Re:I prefer to browse real bookstores by JanneM · · Score: 3, Insightful

      I wasn't considering the time spent shopping for books, whether on an online site or in a store, but the overall time I have to read. Besides, browsing the store is part of the fun, not a chore. I basically count that as part of my reading time.

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    7. Re:I prefer to browse real bookstores by nabsltd · · Score: 2

      Besides, these days the price difference often isn't actually very large anymore, once you add the cost of shipping.

      I always have plenty of stuff in my "buy it when I get a chance" list that I never pay for shipping from Amazon.

      I used to wander through a lot of bookstores and book sales from colleges/charities/etc., but I don't any more, since I can pretty much always find exactly what I want by searching Amazon. In addition, I don't have to puzzle through the bookstore category system to figure out where a book might be. A great example of this is that I pretty much like everything that Isaac Asimov has ever written, but finding it all in a bookstore is painful. On Amazon, it's a simple search for his name.

    8. Re:I prefer to browse real bookstores by Aighearach · · Score: 2

      In my city the local bookstores are owned by multi-generation locals with strong connections to the community, and most of the employees have been there for decades. I've never seen a HS age kid, that would be funny... the bookstores here expect workers to be broadly well read and be able to assist customers with questions.

      Also in my community if teenagers are working, it is assumed to be a good thing.

    9. Re:I prefer to browse real bookstores by Aighearach · · Score: 2

      A lot of people already leave the house other than for work, so they're already near the bookstore while out doing other things. So they don't have to drive to the bookstore. They just walk in the door.

  2. Big company moves into town, sales soar... by Kittenman · · Score: 4, Insightful

    Whether it's Amazon or not is irrelevant. In any large company, there's going to be a percentage who like the dead tree copies of the book. Got to a restaurant when the staff are on a break, you'll find some folks eating Mackers/KFC/their own sandwiches.

    Where you work doesn't dictate where you shop.

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    1. Re:Big company moves into town, sales soar... by Kwyj1b0 · · Score: 3, Interesting

      Whether it's Amazon or not is irrelevant. In any large company, there's going to be a percentage who like the dead tree copies of the book. Got to a restaurant when the staff are on a break, you'll find some folks eating Mackers/KFC/their own sandwiches.

      This. The greater the population, the more people will wander into your store - even if it is just to get out of the rain. Sudden showers also drive traffic to your store. Is rainfall your new ally?

      OTOH, I find it silly that people talk about Amazon being the enemy of your company. The true enemy of your organization was that you were relying on physical constraints to force customers to your store due to a lack of choice - especially now that Amazon is charging tax in many states. If you provide a service to your customers that Amazon cannot duplicate (being non-physical) then there will be a sizeable segment of the population that will flock to you. I visit my public library and stores because they offer a benefit that Starbucks and BitTorrent do not - a special of the day, an illusion (and sometimes real) friendliness, and an update on local events that I don't get from a vending machine. If you claim Starbucks is driving you out of business, you would have gone out of business by a bunch of vending machines.

      Yes, amazon can run at a loss much longer than my local bookstore owner can - which is why she is friendly, holds book reading events, and takes an effort to ensure her customers leave the store happy. She doesn't compete with Amazon on price - she does it on service. When my Kindle DX malfunctioned long after the warranty expired, Amazon customer service replaced it without hesitation. Best Buy would charge me a restocking fee if I changed my mind five seconds after I paid.

  3. I prefer to browse the local library. by Wycliffe · · Score: 3, Interesting

    I tend to browse the local library rather than the bookstore. My local library even
    has a coffee shop inside now. So I can browse at the library and if I decide I later
    want to own the book, I buy it at amazon. I tend to only use the local bookstore
    anymore for buying gifts.

  4. Re:Maybe now she can start paying a living wage... by Anonymous Coward · · Score: 2, Insightful

    give nice people who are not currently skilled enough to justify $15/hr a chance.

    Except that you don't. Admit it: you wouldn't hire a homeless bum. You just want to pay the "nice people" who are currently skilled enough wages so low they can't afford housing, then fire them when they end up homeless, just so you can tell them to their faces it's their fault for making poor decisions (yeah, like working for you).

  5. Care to elaborate? by rsilvergun · · Score: 2

    I'm genuinely curious. If they're doing the whole "Hire Contractors to dodge taxes" thing that really only works for a few of the most undesirable jobs (auto part runners come to mind) where they can take advantage of ex cons. For anything else sooner or later the IRS notices and drops the hammer.

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  6. Bookstores - are you trying to change hard enough? by adityamalik · · Score: 3, Interesting

    I'm a voracious reader and used to buy from bookstores on a weekly basis. Over the last few years I switched almost entirely to getting books online, and of late, more and more, that means buying them on amazon. The reason for the shift has primarily been availability of the books I want to read in stores. Now I understand that there are millions of books out there with thousands more getting added everyday, so decentralized bookstores are inherently at a huge disadvantage to centralized means like amazon. The amount of unproductive working capital tied up in store inventory will ensure this, leave alone rent, staff and utilities of a brick and mortar establishment.

    But, assuming many other people have a similar story, what continues to surprise me is how little or how poorly bookstores seem to have adapted to this. If I were a bookstore owner I would try one of these things, none of which I have seen evidence of any bookstores here trying in a meaningful or impactful way:
    1. Aggressively analyze traffic and tweak the assortment continuously
    2. Track what I read, suggest books, inform me when they get related stuff in-store
    3. If they don't have a book I want, promise to send it home the next day or later the same day
    4. Reward my loyalty and value to them meaningfully. By that I mean that if I'm the kind of guy who buys regularly and from a predictable set then invest a significant portion of their margins on my purchases back into growing their relationship with me
    5. Start 'membership programs' that help me get control over my spend on books
    6. Make bookstores a really pleasant place for me and my family to spend time in
    8. Support the physical book ecosystem.. start a program to take back books and free up precious shelf space in my home
    9. Specialize.. trying to keep all the books relevant to everyone is a recipe for disaster imho, will end up keeping a bare minimum in any area and leave everyone dissatisfied

    To folks in the bookstore business and slashdotters in other countries (I'm in India) - Do you feel nearly enough is being done?

  7. Re:Bookstores - are you trying to change hard enou by antifoidulus · · Score: 4, Interesting

    Um, you pretty much described EXACTLY what Barnes and Noble tried to do, and it didn't really work out all that well for them(the execution may have left something to be desired but). They aren't doing horrible, all things considered, but they aren't exactly booming either. If they don't have a book you want you can order it on line and have it sent to where you live, they have a loyalty program, they have added cafes and play areas to their stores etc.

    It doesn't work largely because it's very difficult for them to compete on price, and the explosion of smart phones in the past half decade means that it's really easy for me to find the same book online, either e-book or dead tree. Before the smartphone explosion they weren't doing terrible in spite of the same disadvantages in terms of price and selection, largely because people did not want to go to a bookstore, note down which books they want then go home connect to the internet and order them. So people were more willing to just buy it there, and maybe grab a coffee at the cafe while they read. However with smartphones it doesn't matter how inviting you make the place, I can still order the same book online and be out of there in less time than it would take to wait in line at the register. It's going to be very difficult for brick and mortar stores to compete in the age of smartphones. Maybe if they could figure out how to adapt 3d printing to books, i.e. if there is a book you want to read in dead tree, you can order it on your phone, go grab a coffee and have a copy waiting for you when you leave. Then maybe the brick-and-mortar places could compete, since they wouldn't have to have nearly as much capital tied up in books, but until then they are doomed.

  8. Re:Bookstores - are you trying to change hard enou by Anonymous Coward · · Score: 3, Interesting

    The last time I tried buying a book from a real book store, was at Borders. I noticed the book I went there for was around 10% more expensive in person than on their own website. I told the sales rep and expected them to match the online price. She said they would not match the price, because in the store you are paying for the convenience of getting the book immediately, versus having to wait a few days. So if I didn't need to the book immediately, to buy it online and wait. So I did buy it online, from Amazon. That was the last time I ever went to a physical book store. About 4 years ago.

  9. Re:Bookstores - are you trying to change hard enou by mwvdlee · · Score: 3, Informative

    You do realize the sales rep was probably being honest?

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  10. Re:Maybe now she can start paying a living wage... by Gavagai80 · · Score: 2

    $15/hr is $31K/yr. That's not modest. It's more than double my annual income, and I live alone and own a car. A minimum wage that high is bound to increase unemployment, so why send people into actual poverty by mandating that they must either be living in luxury or unemployed?

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  11. Re:Maybe now she can start paying a living wage... by Gavagai80 · · Score: 4, Informative

    $7.25/hr does not qualify you for welfare unless you have kids, probably several of them. It's not even below the poverty line for an individual. I can assure you, I've made as little as $10,900 in a year and did not qualify for any forms of government assistance -- not welfare, not foodstamps, not anything.

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  12. Re:Maybe now she can start paying a living wage... by paul.hatchman · · Score: 5, Informative

    Plenty of other countries have a higher minimum wage and low unemployment. e.g. Australia's minimum wage is AUD 16.37/h or AUD 20.30/h for causals. Unemployment is around 5% and unemployment benefits start at about AUD 250p/w. Which means you'd probably be better of living in Australia and looking for work than being employed on minimum wage in the USA.

  13. Re:Bookstores - are you trying to change hard enou by egranlund · · Score: 2

    From the store's point of view though they won't sell it at the same price you get online because they need to pay for location, staff, deal with shoplifters and books that go stale and unsold that need to be taken off the shelves again.

    I have had the same experience with Barnes and Noble where the same book is listed as cheaper on their website than it is in person.

    I find it just a little dishonest because in general you assume that if you visit the website of a store that the price listed on the website will match what you will pay in the store. I don't think they would "open pandora's box" if they changed this policy, though I suspect that they maintain it to have it both ways: beating Amazon on price online and charging whatever they want in the store. When those two collide I'd bet the majority of people just suck it up and buy it at the retail price because they already drove out to Barnes and Noble.

  14. JIT Printing FTW. by luciano.moretti · · Score: 3, Insightful

    I'm surprised more bookstores haven't embraced JIT Printing: Don't see what you want on the shelf? We can print & bind it for you in 10 minutes. Make it have the ability to choose paper weight, cover (hard or softcover), font size, etc and you may be able to add enough value to sell it at a higher profit than a mass-market printing. Just being able to offer a back-catalog or out-of-print options is a huge win IMO.

  15. Re:Bookstores - are you trying to change hard enou by excelsior_gr · · Score: 2

    Maybe if they could figure out how to adapt 3d printing to books

    It's called "printing". It was pretty much 2D the last time I checked, but it worked.

    Joking aside, this model is used by publishers and is called "print on demand". It sucks mostly because the quality of the print varies enormously. I've had both very good and horrible experiences. On the other hand, I would expect professional grade printing equipment to cost way more than shelf space, so I doubt that such an idea could save the traditional bookstores.