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GM Sees a Market For $5/Day Dedicated In-Car Internet

An anonymous reader writes "$5 doesn't sound like much for a day of internet service in some contexts: it's less than you might pay for it in-flight, and less than a few espresso drinks if you're lured in by a coffee shop's Wi-Fi service. But not all internet service is created equal; would you pay $5 for a month of in-car internet service if it meant a 200-meg cap, which is (only) 'enough to stream more than 6.5 hours of music?' That's where a new dedicated Internet service from GM starts (also at the WSJ, paywalled), and it's $10 for drivers who aren't also OnStar subscribers. Probably a more likely option for the occasional road trip, though, is $5 per day service (no OnStar requirement) for 250MB of data. Why wouldn't someone just use a smartphone with a data plan, or a dedicated hotspot device? GM thinks they'll be drawn to 'a powerful antenna that's stronger than that of a smartphone, along with a Wi-Fi hotspot that operates without draining a mobile device's battery. That hotspot is on any time the car is on.'"

17 of 216 comments (clear)

  1. "GM thinks" there's your problem. by nospam007 · · Score: 5, Insightful

    "GM thinks they'll be drawn to 'a powerful antenna that's stronger than that of a smartphone, along with a Wi-Fi hotspot that operates without draining a mobile device's battery. That hotspot is on any time the car is on.'

    My car also has a 'powerful antenna' for my cellphone and my phone has a Wifi-hotspot and it also doesn't drain the mobile's battery because by cellphone is in its socket and powered by the car battery. I pay 5 bucks a month for unlimited usage already.

    We should we pay twice?

    1. Re:"GM thinks" there's your problem. by PolygamousRanchKid+ · · Score: 4, Insightful

      GM got bailed out by the government because it was "too big to fail." Guess what? GM is still "too big to fail."

      They can go ahead and try out any screwball idea they want. If it loses money . . . the government will pick up the tab.

      It's sort of like a venture capital investment operation . . . except the taxpayers get stuck with the losses, and none of the rewards.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    2. Re:"GM thinks" there's your problem. by TigerTime · · Score: 4, Insightful

      How about this: They provide BOTH options and we'll see which one is more popular in 2 years.

      Whichever car company makes it easy for my phone to be the brains of the entertainment system, and their screen just be a dumb terminal for my phone's data will get to sell me a new car.

    3. Re:"GM thinks" there's your problem. by Albanach · · Score: 4, Informative

      I'm not the OP, but I use this booster in the car. I use the larger antenna and get a huge signal boost. I get 3G where I'd normally only have edge, and a signal in areas where my phone normally reports no signal at all. The booster uses a USB connector to charge, so I have a $10 two port USB charger in the car that supplies power to both the booster and my phone.

      The booster only works while the phone is in the cradle, so calls need to be by speaker or bluetooth.

    4. Re:"GM thinks" there's your problem. by Opportunist · · Score: 4, Insightful

      Privatize profits, socialize losses.

      Capitalism and communism, finally united in harmony.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    5. Re:"GM thinks" there's your problem. by Nutria · · Score: 2

      This is what happens when ...

      "journalists" write inflammatory headlines and sheeple don't read the article. (If I didn't know better, I'd have sworn I was at theblaze.com!)

      Down in the PR release, it clearly states: For existing AT&T customers, a 4G LTE-equipped GM vehicle can be added to a Mobile Share Plan for $10 per month.

      --
      "I don't know, therefore Aliens" Wafflebox1
    6. Re:"GM thinks" there's your problem. by bobjr94 · · Score: 3, Informative

      No different than the cars that come with xm radio, after the free 3-6 months almost no one continues and pays for a subscription. Many people don't even know about the free trial when they buy their car. My wife's new Subaru supports bluetooth audio, wired ipod/Iphones, usb drives and hd radio. So do many mid-range and up aftermarket radios. You can play internet stations though bluetooth on your phone to the car for no extra charge and what ever songs are in your device's storage. They even shows the audio track tags on the display when on bluetooth or usb.

    7. Re:"GM thinks" there's your problem. by Anonymous Coward · · Score: 2, Funny

      How about this: They provide BOTH options and we'll see which one is more popular in 2 years.

      Whichever car company makes it easy for my phone to be the brains of the entertainment system, and their screen just be a dumb terminal for my phone's data will get to sell me a new car.

      Yeah. Fuck all that advanced air bag and self-parking bullshit. Who needs safety when we can bolt our texting while driving device right into the car for maximum distraction.

      Good luck. We're gonna need it with people like you on the road demanding those killer features.

  2. Still stuck in an analogue thinking pattern by faffod · · Score: 4, Insightful

    When everything was analogue, you needed a custom device for each service (phone, TV, fax, etc). In the digital era that way of thinking is as archaic as the dinosaur. I do not want an internet connection that might be slightly better than my current phone, only to be left in the dust in a couple of years. I want a system that allows me to add my phone's internet the car seamlessly.
    Yes someone is monetizing my mobile internet; no that doesn't mean that I want everyone monetizing it over and over again.

    1. Re:Still stuck in an analogue thinking pattern by j-beda · · Score: 5, Interesting

      Given all that we know about GM, can someone explain (aside from the obvious political reasons / TBTF), why this company was bailed out? Romney was correct, it should have been allowed to go bankrupt. In addition, the taxpayer still had to eat a $10 billion loss. GM management was incompetent to the core. This idea is yet another example of it for all of the reasons you list and more.

      The question is would letting GM go bankrupt have resulted in more than 10 billion in losses in terms of lost payroll taxes and increased social assistance benefits for all of the GM workers and all of the assorted companies that also would have gone under?

      Further down in the linked article is "On all TARP investments to date, including the sale of Treasury’s shares in AIG, the government has recovered a total of $432.7 billion on $421.8 billion disbursed. " so overall, it doesn't look like all the TARP funds were such a bad investment even from a straight purchase-sale calculation.

      Of course, it is much harder to figure out if, long term, this was a good policy - would the economy have been better off to "kill off" the sick or better off in "healing" the sick? Have any of the "sick" been healed or are they still "sick"? Have we ensured similar things don't happen in the future?

      I don't have high hopes for answers to these sorts of questions.

  3. $150 MRC for hotspot that doesn't travel with you? by jk379 · · Score: 3, Insightful

    I just don't see the cost working out. On top of that if you have the car for 10-20 years it's going to be the same as having an old 8 track. Car NAV systems don't seem to age well, I don't see this keeping up with the times. 5G will be out before too much longer.

  4. Re:32GB is useless because of DRM by steveg · · Score: 5, Informative

    Are there still cars with built in storage?

    Ford included a whopping 10GB hard disk in their fanciest tech package 5 years ago. You can't get that now. Instead you get a USB port in the center console.

    I've got a 64G low profile thumb drive plugged in with most of my music collection. Standard MP3s, no DRM issues. There are *other* issues -- the system has only so many slots to hold metadata, so if I add too many songs it will freak out and re-index the USB each time I start the car. But as long as I don't exceed some limit it behaves just fine.

    For my purposes anyway, no storage and USB is far superior to built-in storage.

    --
    Ignorance killed the cat. Curiosity was framed.
  5. $5 Day or Month? by adam.voss7843 · · Score: 3, Informative

    The summary mentions both $5 a month and $5 month.

    Glancing at the linked article, it sounds like you can subscribe for as little as $5 a month and get 200 MB for the month. As a non-subscription you can pay $5 for 250 MB for 1 day.

    In both cases there are more expensive tiers offering more data.

  6. Sounds Familiar by Virtucon · · Score: 3, Insightful

    For over a decade the Automotive industry has been trying to tie mobile Internet access into very rigid platforms that add to the cost of the vehicle. These systems are usually obsolete by the time they make it to market and are not easily upgradable in the field. With the wealth of cell phones and other in-car add-ins (tom tom etc.) The value of these auto industry developed systems becomes less and less important. Sure, there's a "bling" factor to them but don't forget that you'll want it updated to something else about as often as you upgrade your cell phone. That means that supporting things like BlueTooth and USB/iPhone connectivity and integration are where the industry should be, not trying to build out another island of isolated electronics.

    --
    Harrison's Postulate - "For every action there is an equal and opposite criticism"
  7. In-car charging anyone? by Anonymous Coward · · Score: 3, Insightful

    Last time I checked, I could already charge my phone in the car. So there goes the "battery drain" argument. And I can use the personal hotspot plan my phone already comes with. No thanks, GM.

  8. Re:My honest response to $5/day for 250MB by Opportunist · · Score: 4, Insightful

    You'll pay for it. Either now or with the next bailout when that bomb drops.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  9. Re:err... by Phreakiture · · Score: 2

    Because this is Slashdot.

    --
    www.wavefront-av.com