AMD Preparing To Give Intel a Run For Its Money
jfruh writes: "AMD has never been able to match Intel for profits or scale, but a decade ago it was in front on innovation — the first to 1GHz, the first to 64-bit, the first to dual core. A lack of capital has kept the company barely holding on with cheap mid-range chips since; but now AMD is flush with cash from its profitable business with gaming consoles, and is preparing an ambitious new architecture for 2016, one that's distinct from the x86/ARM hybrid already announced."
With Papermaster running the show, I expect nothing short of excellence...on paper.
Put up or shut up AMD. I don't care how awesome your chips will be in 2 years, I care how good they are now, and right now they aren't so good. 2 years is a long time in the CPU world, I hope your gains aren't completely eaten away before you launch the chip, again.
This is really a low quality article. "In the distant future we plan to release faster chips!" What a scoop!
I read the internet for the articles.
You mean first to x86-64. Intel had a 64-bit processor before that (Itanium). 13 years later, Itanium is dead and x86 is holding us back, so much that servers are turning towards ARMv8 (inferior design to Itanium, but tons of momentum from mobile/embedded).
DId you RTFA?
More of the same? Probably not.
It was never technology or the lack of it that kept AMD out and Intel in. It was clever marketing, FUD and just plain ignorance of the customer. The "Intel Inside" ads and the "what if something is not compatible with AMD" feeling that the marketing gurus created kept Intel on the top outselling even the more superior AMDs. The real Intel killers are the ARM processors and mobile computing that is giving Intel a run for its money. This is what happens if you refuse to innovate!
But the real fight of a decade ago, when AMD was first to 1GHz, the first to 64-bit, the first to dual core, seemed missing. It's not surprising since the company was facing a real threat to its survival. But with a gravy train from the gaming consoles, it looks like the company is ready for a fresh battle, with a familiar face at the helm.
Uh, wait. No. It was surprising when AMD was the performance leader. It was surprising because they were broke. It's not surprising to see AMD pushing out a new architecture now that they have money. It takes a lot of money to do that. So we start out completely ass-backwards here.
Much elided, then
The most logical move for Keller would be to dump the CMT design in favor of a design with simultaneous multi-threading (SMT), which is what Intel does (and IBM's Power and Oracle's Sparc line).
Wait, what? Why? Why wouldn't it make more sense to just fix the lack of FP performance, perhaps by adding more FP units? Why would it make more sense for them to go to a completely different design? It might well, but there is no supporting evidence for that in the article.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
I was so proud of them when they kicked IA64's ass with their amd64 architecture, beating Intel at their own game by choosing to be x86-compatible when even Intel didn't go that way. Then I was sad when amd64 started getting called x64, since it stripped AMD of the credit they deserved. Go AMD! A world without strong competition for Intel would be very bad for consumers.
Come on, you know you want AMD to produce something not-backwards-compatible. The drama, it would be so entertaining.
Honestly they need a better team writing the drivers. You can have the best CPU/GPU in the industry but if the drivers suck, no one will want to buy them.
[John]
Shit better not happen!
This was their opportunity to dominate the CPU market with the MIll CPU architecture and they blew it.
Seastead this.
I think profits will be from consoles, GPUs and low end APUs for the time being
Sorry AMD, you're heading in the completely wrong direction. CPUs are already plenty fast. They have been for years. 3D gaming is starting to look like just another "Gold plated speaker wire" guy hobby as everyone moves to mobile devices.
The real winners in the future are going to be the very cheap, very efficient chips. Do you want one very powerful computer to run everything in your house? Or do you want everything in your house to have its own dedicated, highly efficient CPU that does just what that device needs?
I'm looking at the new Intel G3240 with Intel HD 4000 and I was wondering if something around the same price range (70$CAD) from AMD had an equivalent CPU with a better GPU.
Get free satoshi (Bitcoin) and Dogecoins
With openpower systems coming with such great performance numbers from IBM. AMD jumping back hard into the arena at this time might be good timing. ARM/Mobile is growning everything else is shrinking at this point. Its going to be an interesting couple years with the Tegra chips in there.
Compaq was afraid to use AMD chips given out for free, because Intel would "retaliate", ok?
What kept AMD's market share low was not "clever marketing" of its competitor, it's crime.
Back in P4 Prescott times, Intel's more expensive, more power hungry, yet slower chip outsold AMD's 3 or 4 to 1.
Not being able to profit even when having superior products, it's really astonishing, to see AMD still afloat.
I would -love- to see AMD truly competitive with Intel on every level because it is only good for us consumers. It would be great if both companies made chips so fast, efficient, stable, and capable that you didn't buy AMD or Intel based on anything but who had the better deal that week.
However I'm not interested in hype and bullshit. As you say, "put up or shut up." I get tired of hearing about how great your shit will be in the future. Guess what? Intel's shit will be great in the future too, probably. It is great right now.
So less with the hype, more with the making a good CPU.
Way to shoot yourself in the foot, AMD. I don't want or need a new architecture. I want x86 (and x64) for my PC and laptop, the end. In 2016, you'll have some stupid new chip that won't work in any PC or laptop in the world just in time for people to realize that tablets are netbooks with no keyboard and a higher failure rate and stop buying them. I don't think they will make a 1/8 watt cell phone chip when they're this far behind so they're making a completely useless product that nobody will use in anything.
And that cash is going to other parts of the business to offset their loses. AMD lost $83M last year and $20M last quarter. At this point, the only part of the busines that is viable is the graphics division; they just need better drivers. AMD is grasping for straws at this point. Personally, I think their should ditch their x86 products, it is dragging them down.
I remember when the AMD K6 came out. "AMD is preparing to give Intel's pentium a run for its money with the new K6".
Don't like news about what tech will be like in 2 years? Then why do you read slashdot?
Intel has so much tech on the roadmap, anything AMD were to come out with, Intel would just push stuff to come out sooner that would immediately be better.
AMD should just stop bothering with processors...
Can't wait for a new day to dawn for AMD!
It better have a configurable secureboot feature, because ARM has the real nightmare of TCPA/TC through the use of a non-configurable secureboot.
By 2016 AMD will have a CPU that beats the sh*t out of Intel's 2014 best offerings.
The only running Intel is gonna do is to the bank with armfuls of money.
I hope they will release a Steamroller based FX series until that, many would like to put their hands on those improvements. No one really expects them to be present in the high-end market, but we sure want them to remain strong in the medium segment.
http://semiaccurate.com/2014/01/23/kaveri-versus-richland-performance-per-clock-comparison/
http://www.extremetech.com/computing/177099-secrets-of-steamroller-digging-deep-into-amds-next-gen-core
Compaq was afraid to use AMD chips given out for free, because Intel would "retaliate", ok?
What kept AMD's market share low was not "clever marketing" of its competitor, it's crime.
Back in P4 Prescott times, Intel's more expensive, more power hungry, yet slower chip outsold AMD's 3 or 4 to 1.
Not being able to profit even when having superior products, it's really astonishing, to see AMD still afloat.
Intel's Payola [1] (which basically kept Dell profitable for several quarters of the past decade) is something you have to factor in when looking at these "deals". I'm just sad that Intel didn't pay a bigger price for their purely anticompetitive corrupt practices.
[1] http://www.theatlantic.com/tec...
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They already work on mobile chips, they also want to be back on par with Intel on the desktop and server markets. Not everybody needs a server or workstation but the market isn't going away and the cash Intel makes is a proof that the market is still relevant. Let's hope AMD succeed, so that there is again competition in this market segment.
Netburst did seem like a reasonable idea, in testing. While it was low IPC, it looked like it would scale bigtime in the speed area. They had test ALUs running at 10GHz.
So I can see the logic: You make an architecture that can scale to high frequencies easily, and that gets you the speed.
Obviously it didn't scale, and wasn't a good idea, but I can see what they were going for. It wasn't like it was completely nuts.
Every.. Single.. AMD System that I have seen has blown caps or a bad power supply. Every.. Single.. One..
My Intel systems at work that were purchased at the SAME time from the same vendor are still running today. After my old Athlon 1.3XP back in 03 started eating power supplies and caps, I bailed on the AMD bandwagon. Way too power hungry for the processing power. Intels just seem to run "smoother" also. Just my .02c AND I don't have computers that sound like leaf-blowers or shop-vacs in my house anymore! Bonus!
According to xbitlabs, Kaveri has worse CPU performance than its predecessor.
AMD got lucky. It's found a dependable stream of revenue in game consoles. Better yet, no matter whether Microsoft or Sony wins the next generation console wars, both have AMD under the hood. Now that's hedging your bets. Whoever at AMD was in charge of negotiating these deals deserves a paid vacation to Necker Island with all the trimmings.
But lets get serious. AMD's current processors suck. And I hate saying that. A decade ago, AMD was the hero in the processor wars. If it wasn't for AMD, we'd be stuck with Rambus RAM, using Itanium processors, and have PCs running so hot we could cook breakfast on the case. But AMD's desktop processors are inefficient, almost two generations in fab technology behind Intel, and just cannot compete at any level.
Unlike 10-12 years ago, Intel's making great strides in microprocessor technology. It is thanks to AMD's competitiveness that Intel finally got its act together, and for that, I will always be thankful. If they can find a way to improve on Intel's product line, I'd be amazed at their comback. But do they really need to?
One could argue that the reason Intel's products have advanced as far as they have is because AMD was there to keep them on their toes. The game has changed since then, with mobile and whatnot, but I am still rooting for a comeback. Rory Read has played his cards well so far; and with Jim Keller back, it will be interesting to see what they have in store for us.
AMD has pissed away massive leads over Intel in the past.
AMD single-handedly created the x86-x64 market from NOTHING.
Then they fell back on their laurels.
Then they bought a graphics company.
Their last effort in the market was basically a fizzle. Forgoing a custom chip designed to eake the maximum efficiency and power from the device, they went with a crappy computer-designed monstrosity that basically was the worst of all worlds, and a flame-throwing power hog to boot.
Sure, they can kick out a processor that says "I can throw *insert a number here* cores at you!*
Are they FULLY FUNCTIONAL cores? And are users actually going to be using anything that can take advantage of the massively multiple architecture?
The problem is that AMD doesn't know and has long since stopped caring.
So, until they actually deliver a complete platform that can top Intel, I'm just going to ignore them. They're not worth dealing with otherwise.
Chas - The one, the only.
THANK GOD!!!
The article is just a lot of vague and mostly clueless ramblings from a "freelance journalist" who clearly a) has no insider information from AMD and b) knows nothing about CPU design (as his comments on the 2 INT + 1 FP approach make perfectly clear).
I wonder how much he gets paid for that; I bet I could write an automated "article generation" script that would produce more relevant articles.
It would be nice to see AMD offer a 4-8 processor chipset that would allow you to highly parallelize their chips. Intel can do it, but the premium for Xeon silicon is outrageous. Not sure if AMD has enough business in that market that they're willing to chuck it in hopes of getting a leg up, but I sure as hell wish I could drop a second CPU into my desktop so I don't have to chuck the entire thing and buy a whole new board/CPU from Intel just to get a 50% boost in performance every 3-4 years.
Is it just my observation, or are there way too many stupid people in the world?
x86 is holding us back, so much that servers are turning towards ARMv8 (inferior design to Itanium, but tons of momentum from mobile/embedded).
The x86 ISA is not holding us back. IMO, the only thing that motivates people to turn to ARM for servers is that AMD is not giving Intel sufficient competition in the server space. No one wants an Intel monopoly, and if AMD is not going to be an effective alternative, then people are forced to look beyond x86 for one. But that has nothing to do with the relative technical merits of x86 vs. ARM.
Also, no way is ARMv8 and inferior design to Itanium. I think the fate of Itanium should make it clear that there were very few things in this world inferior to Itanium ;-).
The pentium D(netburst) was the first x86 dual core.
The desktop ones need some pci-e in cpu or at least 2 channel s of HyperTransport so you can have PCIe HyperTransport bridge s
It won't let you multi-task since you can't reprogram it when ever you context switch.
Mobile devices have tended to work around this by implementing a window management policy of all maximized all the time. If you want to context switch, you'll do so by pressing a dedicated button or dedicated area of the touch screen to pull up a list of contexts to which you can switch.
3D gaming is starting to look like just another "Gold plated speaker wire" guy hobby as everyone moves to mobile devices.
Let me know when a substantial number of people start buying MOGA clip-on gamepads for their mobile devices. Until then, even the smartphone or tablet with the strongest CPU and GPU will be limited by its touch input. Mega Man 2 and Castlevania ran comfortably on 1.8 MHz CPUs, yet not even a 1.8 GHz CPU can add buttons to a device that doesn't have them.
Effectively all the GPU revisions between Xbox One and Xbox Two and between PlayStation 4 and PlayStation 5 will be for PCs. AMD needs to keep its PC GPUs and respective drivers competitive in order to continue to have a leading-edge product. Without a leading-edge product, AMD has no real way to research tech that will keep Xbox Two and PlayStation 5 on AMD instead of switching back to NVIDIA like the original Xbox and PlayStation 3 did.
If your mp3 encode takes longer, so what? You're encoding from a batch, right?
Not if you're offering live streams at multiple bitrates. Then you need an encoder faster than real time.
Every time I go to buy a CPU, AMD wins on the price-performance charts, so... AMD wins. I have to assume that Intel is for the subset of people for whom money is not a concern.
Finally,, a new round of aggressive innovation,
I hope AMD kicks the Sh1t out of INTEL AGAIN!!!!!!!
I think Intel has gotten too smug again and their pricing model reflects that..
I have allways liked AMD's approaches to the issues @ hand..More meat to chew on.
a more agreeable "bang" for Buck ration..
Plus I have allways been a FAN of the ALPHA chip innovations..
I find it interesting, that 20+ years later their innovations are still seen in a significant portion of the market..
Is it, the engineer's have gotten to lazy to bring REAL innovation? Have we run out of innovation (steam)? Is the Alpha class chip so far ahead of its time that no current design's come close??
i mean really even GM has moved away from it (bread&butter) Bowtie platform. (the 350ci engine v8).
Moving past that, perhaps I am wrong. But seriously i still see people basing alot of stuff of the EV7 bus/backend, etc...
I am also not omitting AMD in that picture as well they have sliced and diced soem older tech as well.. (ev7)..
bottom line is something NEW has to come from this..
The next horizon, the next big thing..
Lets look FAR FUTURE, what would you like to see in the next REAL USS enterprise???
many things to consider.
thanks for you time, you may remove the soap box...
I have owned AMD processors exactly 3 times, and every single time I have heat issues. It doesn't matter how much Arctic Silver I use, or having a good or better or best heat sink, or having a better case with better airflow, they always get too hot and tank. My last one was the Phenom II 6-core... after less htan a year I was down to 1 core.
I have had ZERO problems with Intel in that regard, and their CPUs perform well under a variety of loads, with no problem.
A lot of devs in the game industry are also eyeing AMD's mantle, a GPU solution that tends to achieve 40%+ performance over DirectX/OpenGL:
http://en.wikipedia.org/wiki/M...
There was an impressive demo at GDC this year by Oxide:
http://www.maximumpc.com/AMD_M...
I like Intel. I'm running their chipsets and chips right now, but competition is also good. Eric Clapton never played as well as when he was trading licks with Skydog (Duane Allman). Mind you, Allman was considered the better player, but in each others presence, all the other strummers just stood around dumbstruck watching two masters jam and going 'how the hell did they do that? and 'I didn't know you could get a guitar to sound like that!' So now we have AMD pressing to give Intel some CPU competition. Good. If we could get either Intel or AMD to give Nvidia competition, that would be even better. You know IBM isn't going to, they have given up on attempts to be innovative in the consumer space.
AMD very recently released an embedded quadcore processor, which is available in a Zbox-Nano from Zotac and there is an Intel Mini-ITX board available from ASRock, at a 10W TDP, also with four CPU-cores. It is late of course, given that ARM-CPUs are available already as octacore versions following the big-little design.
Nonetheless embedded PCs have much more attractive prices than high-end ARM-machinery. So unless you are enthusiastic about ARM, or you are paid by Google or Apple, there is no need anymore to buy ARM, it may also cost more than 10x as much as a comparable Intel-compatible product.
ARM-CPUs can run at 2 GHz or even higher frequencies, but their energy-efficiency is not necessarily better than of PC-architecture chips.
Very recently I upgraded from the AM2+-platform to FM2 and now I am wondering, whether single-thread-performance really _is_ the holy grail of today's desktop-computing, respectively how long it is going to remain this way, if so?
Linux-Software is not properly parallelized yet, so 2x3 GHz will be faster than 3x2 GHz in more than 93% of all use-cases.
So I guess now, that either the software-producers have to do something in order to make better use of multicore-designs, or it is the hardware-vendor's turn to deliver the technology to us, that automatically makes proper use of multicore-CPUs, also with single-threaded software, most probably both.
The PC-crisis is clearly hitting Intel more than it hits AMD, the Wintel-alliance is obviously over, the marketing-powers have shifted to other regions of the world, this shit is not being 'Politically-Correct' either, see ??
Please find me a competitive AMD CPU that wins against my core i5-4430 over 3 years with power consumption taken into account. Cheers.
I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
ps. my power rate here in Australia is roughly 26c (aussie) per kw/h, and my machine is turned on approximately 12+ hours per day.
I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.
Hahahahaha http://news.slashdot.org/comme...
With your mouth full (as you "eat your words" vs. apk) http://it.slashdot.org/comment...
!= good nutrition & not polite to talk w/ yer mouth ful eating 'em http://it.slashdot.org/comment... hahahaha
I have read stories about AMD making a come back for so many years its not even funny. I know many consumers who still don't even know AMD exists.
For me AMD as a processor company has at least managed to tread water all these years. But to say they have ever really attracted mainstream in a significant way since desktops began their slow demise is a reach. AMD simply dropped the ball for too long on mobile to ever gain much confidence from PC makers. Other then HP and a couple others who offered some hope of competition with Intel but always fell short of what consumers wanted. Which was processing power and good battery life. Sure ATI purchase was a big help in the graphics department. But the end results have been mixed and far from setting the world on fire against Intel. I hope AMD holds together and continues its quests competing against Intel. But they may have to resolve themselves to the fact that being number two is not so bad.
Sardaukar86 profanity riddled "FoaMiNg-@-The-MouTh" priceless "ReAcTioN" #1 -> http://news.slashdot.org/comme...
Sardaukar86 profanity riddled "FoaMiNg-@-The-MouTh" priceless "ReAcTioN" #2 -> http://news.slashdot.org/comme...
Why? He had to "eat his words" vs. APK http://it.slashdot.org/comment...
From a fair challenge like a chickenshit blowhard http://slashdot.org/comments.p...
From a fair challenge like a chickenshit blowhard http://slashdot.org/comments.p...
It's funny to read summaries written by 20-somethings who obviously weren't around in the 1990s when AMD was king and outsold Intel 3 to 1 in the desktop market, all starting with the 40Mhz 386 DX, and again trouncing the Pentium with the K5.
Actually running your own fab can give you tremendous economies of scale if you know you'll be running you part (or its die shrink successors) 24/7/365. The per chip costs are going to be lower.
But to build a state-of-the-art, 300mm, 14-nm fab with all the latest process technology can run you $10 billion. AMD doesn't have enough mnoney to make those bets anymore, and few companies do.
Going with a foundry means you earn less profit per chip sold, but it also let's you avoid that $10 billion up-front investment.
Lawrence Person (lawrencepersonh@gmailh.com (remove all "h"s to mail)
http://www.lawrenceperson.com/
Should laptops be considered "mobile"? If not, why not?
Sardaukar86 "FoaMiNg-@-The-MouTh" ReAcTioN #1 http://news.slashdot.org/comme...
Sardaukar86 "FoaMiNg-@-The-MouTh" ReAcTioN #2 http://news.slashdot.org/comme...
Why?
He had to "eat his words" vs. APK http://it.slashdot.org/comment...
No, the original goal of that CPU was to replace x86 altogether and give Intel an architecture that they didn't legally have to share w/ anybody - unlike x86, where Intel had not just AMD but other competitors like Cyrix and Centaur. They saw the introduction of new CPUs like Alpha & MIPS running NT, and the possibility that PowerPC would run OS/2, and thought they'd be left behind in the CPU sweepstakes. They also thought that others were already ahead of them in RISC, which is why they decided to risk things w/ VLIW. Since there was the AIM alliance behind PowerPC, MS-DEC-MIPS w/ NT and Sun running w/ Solaris/SPARC, the only one left was HP. Hence, Intel went w/ this alliance, and HP too was enthusiastic, since Intel's fabs would give them the manufacturing edge.
AMD64 was exactly the iceberg that sunk the Itanic - not b'cos it was AMD, but b'cos it was x86 compatible. And to add insult to injury, when Intel came up w/ their own extensions, Microsoft told them that they weren't re-spinning 64-bit Windows for them, forcing Intel to be AMD compatible for a change. Also, x64 - initially the Opterons and later the Xeons - started being used everywhere that Itanium was supposed to have been used. Before long, the Itanium workstation market was dead, and later, every server manufacturer that used it was gone as well. Today, it's only used by some Chinese vendors in a few places, other than HP's Integrity servers. Also, now even HP/UX is being ported to Xeon, completing the irony. Previously, when Windows NT dropped support for PowerPC, MIPS and finally Alpha, it looked like a nail in the coffin for RISC. But when everybody - Windows, Monterrey UNIX, Solaris, and even Linux dropped support for Itanic, it was really funny. You know you're bad when even Debian ultimately drops you. Right now, it's just HP/UX and FreeBSD left on Itanic
You're missing the point. Itanium's target market changed b'cos AMD came up w/ a compatible 64-bit x86, and Intel was forced to join. While a major portion of the market may not have switched to AMD, they did switch to Xeon, Core and other 64-bit x86s from Intel. Which was supposed to have been dominated by the Itanium in the first place - Intel didn't want there to be a 64-bit CISC
Especially seeing this http://slashdot.org/comments.p... after your utter line of crap above it here http://slashdot.org/comments.p... so how stupid do you feel asshole? APK fried you like an egg yet again, lol!
Since apk made you "eat your words" (lmao)? Please http://slashdot.org/comments.p...
Sardaukar86 "FoaMiNg-@-The-MouTh" ReAcTioN #1 http://news.slashdot.org/comme...
Sardaukar86 "FoaMiNg-@-The-MouTh" ReAcTioN #2 http://news.slashdot.org/comme...
Why?
He had to "eat his words" vs. APK http://it.slashdot.org/comment...
Then, Sardaukar86 the reprehensible little lying jackass did a post on "rational discourse" pointing out APK directly in it too AFTER the above? LMAO - please: Give me a break! See here http://slashdot.org/comments.p...
Concerning power consumption, technically probably not, but I suppose I'm referring to home users. Even if you work out all the math for difference in electricity costs, it's not going to make a difference unless you're putting heavy loads on your computer every single day (busy servers, your whole life is gaming, etc). Realistically for home users the difference would only be a few $ per year. Of course it's obvious for data centers that they will save money by paying more for power saving CPU's. For home users the computer is idle most of the time anyway. Reference for cost/CPU wattage: http://www.tomshardware.com/fo... http://www.bit-tech.net/blog/2...