Google Fiber: No Charge For Peering, No Fast Lanes
An anonymous reader writes "Addressing the recent controversy over Netflix paying ISPs directly for better data transfer speeds, Google's Director of Network Engineering explains how their Fiber server handles peering. He says, 'Bringing fiber all the way to your home is only one piece of the puzzle. We also partner with content providers (like YouTube, Netflix, and Akamai) to make the rest of your video's journey shorter and faster. (This doesn't involve any deals to prioritize their video 'packets' over others or otherwise discriminate among Internet traffic — we don't do that.) Like other Internet providers, Google Fiber provides the 'last-mile' Internet connection to your home. ... So that your video doesn't get caught up in this possible congestion, we invite content providers to hook up their networks directly to ours. This is called 'peering,' and it gives you a more direct connection to the content that you want. ... We don't make money from peering or colocation; since people usually only stream one video at a time, video traffic doesn't bog down or change the way we manage our network in any meaningful way — so why not help enable it?'"
Fiber server? huh?
I realize that it's all marketing hooey, but I wish that the director of network engineering for google wouldn't mish mash terminology like that. Keep that for the marketing droids.
So what do you make money from if I become a Google Fiber customer? That's what I'm concerned about. If it's just the fair-market cost of the service I'm paying for, then that's fine. If your noble stance hides the fact that you attach yourself to the fiber like a tick to suck value by monitoring my use of the service and selling that information to the highest bidder, then we have a problem.
If your noble stance hides the fact that you attach yourself to the fiber like a tick to suck value by monitoring my use of the service and selling that information to the highest bidder, then we have a problem.
Why do "we" have a problem?
There are plenty of people (including myself) that would happily trade the devil we know (Comcast/Quest/etc) for the unknown of reasonably priced much faster connection speed, which just happens to also give Google some aggregate data.
I'm not really a fan of Google collections - I use their services sparingly for just that reason. But I think the value tradeoff in that case is pretty decent and only Google really has the power to break through local connection monopolies.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
This is Google's hedge against increasingly higher costs for peering and neutrality breaking ISP's, so why would they then turn around and be hypocrites by ruining the very reason they're moving intro infrastucture to begin with?
That said, an affirmation that they're peering neutral just seems like a puff piece for what anyone should already assume.
Does anyone have thoughts on Google spinning this out as a not for profit and make public backbones that are truly ubiquitous and marginalized?
Bye!
'Cos is about the "do no evil, baby" thingie, not about the service?
We don't make money from peering or colocation; since people usually only stream one video at a time, video traffic doesn't bog down or change the way we manage our network in any meaningful way
"One person" may only stream one video at a time, but "people" as a whole may stream thousands or tens of thousands of videos all at the same time, and that's what creates the bottleneck in the peering connection. These same "people" are the "people" who currently stream videos over Comcast et.al. and create the peering bottleneck between Comcast and Level 3.
What keeps the same thing from happening to your gateways? And what keeps the price for your service from going up as you have to add more bandwidth to your peering arrangement to deal with ever-increased levels of streaming? Or will you try charging the data source for the extra bandwidth so you don't have to charge your customers directly?
You say you don't want to make money from the peering, but you also don't want to lose money. The costs have to go somewhere, and the customer is the most likely recipient.
Is it sad that we've come so far as to have a company make a press release assuring customers and peering partners, that they will continue to abide by industry practices that have existed for decades?
...even if some party has to pay for it. Google is an ISP so their peering traffic is not equal. It is good for them and their customers to peer with as many popular content providers as possible. Connect eyeballs to content. I keep pointing out that Yahoo! did this years ago with huge success. It was reported that Yahoo! only payed for half of their total bandwidth requirements. That is, only half of their total bandwidth requirements were going over transit. This was years ago. "Fast lanes" are not new.
The difference with Netflix is that they had to pay the ISP for their peering. This is new. Even so, it still may work out for them. The the peering costs may still be cheaper than their transit or using a third party CDN. Like Google Fiber pointed out, peering does not prioritize traffic, it just makes links to networks. If peering is an unfair fastlane, then the Internet has always been "unfair" since peering is an integral part of the Internet.
So why does Netflix have to pay? It is called supply and demand. The market pressures are such that Netflix *wants* to pay to get their data delivered directly. I suppose they could have backed off and stopped using any sort of CDN with peering to ISPs. But then their transit costs would have gone up. I suppose Netflix could have done this and really slammed the ISP's transit connections until *every* customer was complaining about terrible performance. Netflix decided it was less expensive and better for their customers to pay ISP's for peering. Is this fair? As the saying goes, "Life is not fair." Deal with it.
The best way to deal with the situation is for cities to encourage new ISP's to build out last mile connections. Make it easy without a lot of red tape. Phone companies and cable companies will yell and scream, but there is nothing they can do legally. It is up to the city to manage right-of-way so that things don't get messy. So instead of complaining to the FCC, go to your city council and see what can be done to encourage Google Fiber to come to your city.
Netflix paying for peering is not ransom. Paying for peering is what happens all the time. Even if you have a "settlement-free" peering link, you will still have to pay if traffic going one direction goes outside what is considered acceptable in the contract. Netflix would rather pay for peering than increase their transit costs. Simple as that. It is a business decision. It would have been interesting if Netflix decided to cut all peering so that Netflix traffic would have flooded ISP's transit links. *Everyone* would have started to complain. What would the cable companies do in that situation? If they started to shape the traffic from Netflix, then things would get interesting. This "fast lane" talk is stupid.
Nope. They explicitly permit non-commercial servers. From the Fiber use policy: https://support.google.com/fiber/answer/2659981?hl=en&topic=2440874&ctx=topic:
"However, personal, non-commercial use of servers that complies with this AUP is acceptable, including using virtual private networks (VPN) to access services in your home and using hardware or applications that include server capabilities for uses like multi-player gaming, video-conferencing, and home security."
Municipal fiber is the way to go. It would change the world and give the US economy a badly needed shot in the arm.
ISP costs have risen four times faster than inflation. We're on the road to having just two national providers. When that happens, costs will go up even faster.
1) Designate ISPs as common carriers.
2) Break up any ISP that provides content.
3) Take a bow for having brought about the digital revolution part 2.
Unfortunately, our elected jackoffs are too beholden to corporate money to do anything like this. Obama, who was supposed to be the first president who "got" the Internet, turned out to be the worst of the bunch, appointing telecom lobbyist Tom Wheeler has head of the FCC, and they're not poised to put the last nail in the Net Neutrality coffin. Obama is a failed president on that count alone.
You are welcome on my lawn.
"So why does Netflix have to pay?"
Because Netflix competes with Comcast/TWC/AT&T's ka-ching buckets-of-money-spinning video distribution platforms. If Netflix gets popular enough, Comcast is reduced to a dumb internet pipe for $50 a month (profit of $5), not a primarily a video provider ($100+ bills, profits of $20+).
Which is the problem. If Comcast *were* an internet-tube provider (only), they'd generally be pro-peering. They might try to charge Netflix some (they like money), if the market would bear it, but mostly it's to their advantage to peer. However, most of the ISPs in the US are not pure-internet providers, so if Comcast video can use Comcast internet to hamstring Netflix, that's a natural reaction.
I don't know what you're talking about regarding .0031% of the United States. Google Fiber is available in 100% of the places where I live (a house in KC).
I would support a model that actually reflects the real costs involved...that is a fixed monthly cost for the physical connection, and a variable per-GB charge.
The reason why most people don't like bandwidth metering is that the ISPs charge way too much per GB at the retail level. And if you lump the connection costs in with the bandwidth costs then the high-usage people end up subsidizing the low-usage people. It's much more fair to break out the fees separately (the way my gas/electrical/etc bills do it).
I think if end-users were charged a per-GB rate that was more in line with the wholesale rate plus a reasonable amount of profit then there would be minimal complaints.
Uverse maxes as 45 Mbps and requires a minimum of UTP drop. It does not work over "the existing infrastructure" (untwisted pair) unless that infrastructure has recently been upgraded.
Dear Google,
If you're reading this, (haha, I know you are!), please, come save me from the Comcast-Time Warner monopoly and their slow as molasses high-speed internet.
-- sudon't
Air-ride Equipped
Just announce your BGP and automatically get peering. You don't even need to contact anyone about it.
You will only get access to smaller providers + some of he.net that way. Akamai or Google will not, AFAIK, talk to the IX route servers. I am not sure about Netflix; they offer a caching box for free anyway if you receive a reasonable amount of traffic from them.
Finally! A year of moderation! Ready for 2019?
What can you expect from someone whose soul has been killed?
Well DOSCIS 3.0 supports up to 24x8 channel configuration which would max at 1029.12 (912) Mbit/s and an upstream of 245.76 (216) Mbit/s. Heck even a 4x4 config is 171.52 (152) Mbit/s down and 122.88 (108) Mbit/s up. I use a DOSCIS 3.0 modem for my connection, but I don't get anywhere near those kinds of speeds because my provider chooses not to offer them...
we are all invisible unless we choose otherwise
If it was only about equal traffic in both directions netflix could just have all their clients send random data back to their servers and then just drop all the data. That would increase the overall network load, but it would be "balanced".
Seriously, it makes no sense that increasing the overall network load would reduce the fees being paid. That's ridiculous.
It is based on needs. A company needs to deliver their traffic to a network. That network also needs to deliver their traffic to the company. It would usually go over transit which can cost a lot of money. As a business decision, they decided to send each other's traffic and call it even. This is not rocket science people! It is business! Generating random data doesn't help, because it is not fulfilling the need of one of the networks to deliver their data. In a content to eyeballs situation it is pretty clear which way the demand is.
I read a article only recently that described Google's setup at their first colo. They needed to send data to their customers. That is what the colo normally does: host servers that send content to eyeballs. Google on the other hand needed send and receive so that they could connect to web servers around the world and index them. Google cut a deal with the colo to give them dedicated connections for their indexers at a reduced rate. Why? The colo had symmetrical links. Most content flowed out of them, with little flowing in. Google needed lots of *incoming* bandwidth. Simple supply and demand. The colo had a huge amount of incoming bandwidth that no one was using. That makes it cheap!
Does no one understand simple economics anymore?
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Fibre optic technology will change in 50 years. However, I stand by my prediction that single mode fibre will be useful for the home connections of most people in 50 years. I am very certain of that.
High end connections will probably be better types of fibre or something else entirely, but tens of terabit really ought to be enough for a lot of people -- and the Shannon limit of single mode fibre is somewhere on the order of 1Pbps.
Finally! A year of moderation! Ready for 2019?
Sounds great. Now hurry up and build it out.