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Google Fiber: No Charge For Peering, No Fast Lanes
An anonymous reader writes "Addressing the recent controversy over Netflix paying ISPs directly for better data transfer speeds, Google's Director of Network Engineering explains how their Fiber server handles peering. He says, 'Bringing fiber all the way to your home is only one piece of the puzzle. We also partner with content providers (like YouTube, Netflix, and Akamai) to make the rest of your video's journey shorter and faster. (This doesn't involve any deals to prioritize their video 'packets' over others or otherwise discriminate among Internet traffic — we don't do that.) Like other Internet providers, Google Fiber provides the 'last-mile' Internet connection to your home. ... So that your video doesn't get caught up in this possible congestion, we invite content providers to hook up their networks directly to ours. This is called 'peering,' and it gives you a more direct connection to the content that you want. ... We don't make money from peering or colocation; since people usually only stream one video at a time, video traffic doesn't bog down or change the way we manage our network in any meaningful way — so why not help enable it?'"
If your noble stance hides the fact that you attach yourself to the fiber like a tick to suck value by monitoring my use of the service and selling that information to the highest bidder, then we have a problem.
Why do "we" have a problem?
There are plenty of people (including myself) that would happily trade the devil we know (Comcast/Quest/etc) for the unknown of reasonably priced much faster connection speed, which just happens to also give Google some aggregate data.
I'm not really a fan of Google collections - I use their services sparingly for just that reason. But I think the value tradeoff in that case is pretty decent and only Google really has the power to break through local connection monopolies.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Google makes its money by surfing the wave of new technology with advertisements on its wetsuit. If they roll out better internet access they can roll out better services which they can then stick ads on. You don't think they directly make any real amount of money from maintaining Chrome, do you? But they certainly have pushed what they can do through web technologies which in turn allows them to offer more or better services, and that ends up affecting their bottom line.
Is it sad that we've come so far as to have a company make a press release assuring customers and peering partners, that they will continue to abide by industry practices that have existed for decades?
They make money from your monthly subscription fees etc.
The other companies do the same things, TWC, AT&T, Comcast all make money through your monthly internet bill and have been VERY profitable in doing so. The problem is that they want to keep their customers and make MORE money without spending any of their profits on upgrades or peering/colocation.
It's not like TWC/Comcast has to rip out and replace any cabling, the existing infrastructure (yes, copper) works well for speeds up to what Google Fiber is offering and more (100Mbps - 1Gbps). Even at current speeds (1-10Mbps), there is PLENTY of headroom for most people, Netflix doesn't take more than a few hundred kbps per stream. They just don't want to invest in a bigger link to Netflix/YouTube or letting them colocate in their spaces, they think that they can switch their customers who are paying for Internet into connecting to their private network (MSN/AOL style) and if anyone wants to go outside their private network, they should pay extra. And they can do this because they have been granted a monopoly by the government (by splitting up Ma Bell, they no longer needed to be regulated, the FCC has been paid for to not interfere and they have no-compete clauses with each other).
Thankfully there are plenty of startups starting to eat their market share (be it Google, Greenlight, ...) because they are offering better service than the incumbents for a heck of a lot cheaper. Now (at least in those areas) they have to start being competitive and suddenly, speeds CAN go up and prices CAN drop; the prices are not tied to actual value, they are tied to what the market will bear and since Internet has become a necessary utility for most people, the market has to bear a lot.
Custom electronics and digital signage for your business: www.evcircuits.com
Municipal fiber is the way to go. It would change the world and give the US economy a badly needed shot in the arm.
ISP costs have risen four times faster than inflation. We're on the road to having just two national providers. When that happens, costs will go up even faster.
1) Designate ISPs as common carriers.
2) Break up any ISP that provides content.
3) Take a bow for having brought about the digital revolution part 2.
Unfortunately, our elected jackoffs are too beholden to corporate money to do anything like this. Obama, who was supposed to be the first president who "got" the Internet, turned out to be the worst of the bunch, appointing telecom lobbyist Tom Wheeler has head of the FCC, and they're not poised to put the last nail in the Net Neutrality coffin. Obama is a failed president on that count alone.
You are welcome on my lawn.
This is Google's hedge against increasingly higher costs for peering and neutrality breaking ISP's, so why would they then turn around and be hypocrites by ruining the very reason they're moving intro infrastucture to begin with?
Android started in much the same way, to avoid telcos getting control over the content people access on their phones. While the base OS of Android is still free, a lot of the standard applications are now licensed from Google and the terms for licensing them are becoming more strict. Google's fiber is neutral today, but that doesn't mean it will stay neutral forever.
"So why does Netflix have to pay?"
Because Netflix competes with Comcast/TWC/AT&T's ka-ching buckets-of-money-spinning video distribution platforms. If Netflix gets popular enough, Comcast is reduced to a dumb internet pipe for $50 a month (profit of $5), not a primarily a video provider ($100+ bills, profits of $20+).
Which is the problem. If Comcast *were* an internet-tube provider (only), they'd generally be pro-peering. They might try to charge Netflix some (they like money), if the market would bear it, but mostly it's to their advantage to peer. However, most of the ISPs in the US are not pure-internet providers, so if Comcast video can use Comcast internet to hamstring Netflix, that's a natural reaction.