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Apple Confirms Purchase of Beats For $3 Billion

Posted by Soulskill on from the throwing-down-the-big-money dept.

SimonTheSoundMan writes: "Apple has confirmed it will buy Beats Electronics and Beats Music for $3 billion. Apple will make the purchase using $2.6 billion in cash and $400 million in stock. An important part of the acquisition for Apple is absorbing the Beats subscription streaming service, even though it only has about 110k users. The Beats brand will remain intact, and will continue to sell headphones. "

3 of 188 comments (clear)

  1. I dislike Beats... by AcquaCow · · Score: 4, Funny

    ...but I appreciate what their marketing team has done for the rest of the headphone industry...

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    up 12 days, 22:30, 2 users, load averages: 993.20, 994.21, 994.56
    *makes note to limit user processes...
  2. At last Dre has enough money to go back to school by Kenja · · Score: 4, Funny

    Now he can finish his Doctorate and stop living a lie!

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    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
  3. Re:Apple has now jumped the shark by Charliemopps · · Score: 4, Funny

    Hype.

    Apple used to be good at making it.
    Then Jobs died.
    Now they have to buy it.