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Reading Rainbow Kickstarter Earns One Million Dollars In Less Than a Day

An anonymous reader writes "LeVar Burton and the rest of the Reading Rainbow crew opened a Kickstarter campaign to bring back Reading Rainbow yesterday, with the ambitious goal of collecting a million dollars for their cause. They are now at almost two million dollars, with over a month left to go. 'This Kickstarter campaign is about reaching every web-connected child. Universal access. Thousands of more books than what we have now. And hundreds of more video field trips,' Burton said."

33 of 164 comments (clear)

  1. Well done, sir by geekoid · · Score: 4

    Well done.

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    1. Re:Well done, sir by Spudboy2003 · · Score: 2

      I just donated. LeVar seems like a cool dude to me.

  2. Two Problems by Stormy+Dragon · · Score: 3, Interesting

    As much as I loved Reading Rainbow growing up, I have two problems with this:

    1. If you go to their website, nothing indicates this is a non-profit corporation.
    2. None of the people involved has a background in education, child development, psychology, etc.

    1. Re: Two Problems by Anonymous Coward · · Score: 5, Funny

      But LeVar has a really cool visor.

    2. Re:Two Problems by Anonymous Coward · · Score: 2, Insightful

      1. In my experience non-profits rarely are. Does not being a non-profit corporation make it difficult for them to deliver on their goals?
      2. Was a background in education, child development, and psychology critical to the original's success?

      Are they actual problems, or just your preferences?

    3. Re:Two Problems by sexconker · · Score: 4, Insightful

      Beyond that, it's following the typical blockbuster kickstarter pattern of asking for some palatable/marketable amount $X, with no real plan on how to use / why they need $X specifically. Then they hit $X and start asking for $Y more for "stretch goals" before they even figure out what to do with $X.

      People who have to use their own money / satisfy investors / secure a loan tend to plan ahead and think about how much they need and why.
      People who have their hand out tend to ask for whatever they can get and think about how to spend it later.

    4. Re:Two Problems by Anonymous Coward · · Score: 2, Insightful

      What you see as problem #2, I see as feature #1.

      Look at the crap being peddled in schools today. Think any of that makes kids want to read? Maybe it takes people outside the broken system to accomplish a goal the system cannot.

    5. Re:Two Problems by just_another_sean · · Score: 5, Interesting

      Yeah, except this guy is not a dim wit and my Star Trek fanboy nonsense aside, go take a look at his record. LeVar Burton has been involved in encouraging kids to read and generally expand their knowledge since the 80's. He's not doing this for himself, he genuinely cares about this. He's by no means a a multi-bajillionaire from working in Hollywood but he certainly doesn't need the money (is he even getting anything out of this other than some facetime on the interwebs?).

      If he can use some of his geek cache to help kids get an education outside of our broken school system than more power to him. This isn't Madonna or Angelina adopting a kid from Somali because it's suddenly fashionable to do so, this is a guy who has been passionate about kids education since he was young lending his semi-famous name to a good and worthy cause.

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    6. Re:Two Problems by The+Grim+Reefer · · Score: 5, Insightful

      Yeah, except this guy is not a dim wit and my Star Trek fanboy nonsense aside, go take a look at his record. LeVar Burton has been involved in encouraging kids to read and generally expand their knowledge since the 80's. He's not doing this for himself, he genuinely cares about this. He's by no means a a multi-bajillionaire from working in Hollywood but he certainly doesn't need the money (is he even getting anything out of this other than some facetime on the interwebs?).

      If he can use some of his geek cache to help kids get an education outside of our broken school system than more power to him. This isn't Madonna or Angelina adopting a kid from Somali because it's suddenly fashionable to do so, this is a guy who has been passionate about kids education since he was young lending his semi-famous name to a good and worthy cause.

      I have to agree with you on damn near everything you stated. But I do take exception to your statement regarding Angelina Jolie. She started adopting kids before it was fashionable. Much to her chagrin, she's probably part of the reason that doing so has become fashionable.

    7. Re:Two Problems by just_another_sean · · Score: 5, Informative

      Fair enough, I really don't have enough information to make that statement so it was probably unfair. I think what I was remembering (not big on E-News!) is people comparing Madonna to her as if Madonna was trying to one up her and just kind of mashed the two of them into one single "thing". Mad props to Angelina if I'm that misinformed. Hell, whatever her intentions, if Madonna helped even one kid live a better life than more power to her too. My bad for using them to make my point about LeVar.

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      Creationist Textbook Stickers Declared Unconstitutional by CowboyNeal
    8. Re:Two Problems by rmdingler · · Score: 2
      It's not that I don't hope all is well and on the up and up with this seemingly charitable fundraiser.

      I certainly do.

      But, there is a reason Madison Avenue uses celebrity spokespersons to sell you cheerios and adult diapers.

      --
      Happiness in intelligent people is the rarest thing I know.

      Ernest Hemingway

    9. Re:Two Problems by just_another_sean · · Score: 3, Insightful

      Sorry, misunderstood your comment. After re-reading I guess you meant kickstarters as referring to the contributors, not the site. But, my point about low risk by spreading it thin still stands. After all, this isn't being funded by tax payers, no one is forcing anyone to jump on board.

      --
      Creationist Textbook Stickers Declared Unconstitutional by CowboyNeal
    10. Re:Two Problems by Darinbob · · Score: 4, Funny

      "Common Core Rainbow" just doesn't make for a good theme song.

    11. Re:Two Problems by compro01 · · Score: 2

      2. Yes, the original Reading Rainbow was created and produced by Dr. Twila Liggett who had a PhD in education and was supported by the college of education at the University of Nebraska.

      There seem to be more people than names. There are 6 more people in the team picture on KS than are named in the team bios on the site.

      Could be one or more of them is the educator behind the scenes.

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    12. Re:Two Problems by bberens · · Score: 4, Informative

      1. No, but if you want to make a commercial enterprise, don't come looking to me for a free hand out to get it started.

      I thought that was the whole point of kickstarter. I don't think many of them are non-profits. This is just seed money for an educational semi-startup.

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    13. Re:Two Problems by Flozzin · · Score: 3, Funny

      How dare they charge for learning material they create. Hopefully it won't catch on, and the rest of the materials and curriculum's schools use will remain free, as it always has been.

      --
      "Cowardice in a race, as in an individual, is the unpardonable sin." --Teddy Roosevelt
    14. Re: Two Problems by gnu-sucks · · Score: 4, Insightful

      Unless, of course, all the bridges built by engineers have fallen way below specification.

      You don't need a PhD to raise children, even though there are plenty of schools with developmental psychology PhD programs...

      You don't have to be a chef to cook great food, not an ASE certified mechanic to change your own transmission. Been there, done that.

      In my view, there couldn't be any worse qualification to teach children than a degree, of all things. If you think a wall of diplomas or a long list of publications qualifies you to teach, you're out of your mind and clearly do not understand what this and similar efforts are really about.

    15. Re: Two Problems by Wescotte · · Score: 4, Funny

      They should probably bump it up to a $20,000 donation then.

    16. Re:Two Problems by beckett · · Score: 4, Funny

      can't let your kids grow up with poor trigger discipline, that's just wrong.

    17. Re:Two Problems by dj245 · · Score: 2

      1. No, but if you want to make a commercial enterprise, don't come looking to me for a free hand out to get it started.

      I thought that was the whole point of kickstarter. I don't think many of them are non-profits. This is just seed money for an educational semi-startup.

      Yes but it is distasteful to me that a man who is worth somewhere between $6 and 145 million (it seems odd that the range is so large) is asking people with a lot less money to give him $1m. Even if we assume his net worth is only $6m, I really think he could manage to front 20% of his net worth to start up a business. I have a net worth of around $110k. If I was starting up a business I could float 20% of my net worth ($22k) fairly easily either through loans or taking it from investments. Rich people are rich because they find ways for other people to spend money on their behalf. The fact that his cause is "good" doesn't make this practice any better.

      --
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  3. Reading what now? by Lost+Race · · Score: 4, Informative
    Would it kill you to put a short explanation or link in the summary for those of us who never heard of it before?

    Reading Rainbow is an American children's television series that aired on PBS from June 6, 1983, until November 10, 2006, that encouraged reading by children. As of 2012, it is an iPad and Kindle Fire educational interactive book reading and video field trip app.

    https://en.wikipedia.org/wiki/...

    1. Re:Reading what now? by Anonymous Coward · · Score: 2, Informative
      What the fuck is radio transmission? Would it kill you to put in a short explanation?

      Radio waves are a type of electromagnetic radiation with wavelengths in the electromagnetic spectrum longer than infrared light. Information, such as sound, is carried by systematically changing (modulating) some property of the radiated waves, such as their amplitude, frequency, phase, or pulse width.

    2. Re:Reading what now? by Darinbob · · Score: 2

      That one's easy. Magnets suck.

  4. Awesome by m.dillon · · Score: 4, Interesting

    Reading Rainbow was a wonderful show on PBS that ran for a long long time, and LeVar Burton has been involved with it and with kids education for decades (even before playing his role in Star Trek TNG). Even though it has reached its goal, I'm throwing in a hundred or two myself. My opinion: Anything donated will be well spent, LeVar Burton is just that type of person, who you know you can depend on.

    -Matt

  5. This is great and all, but by Beck_Neard · · Score: 2, Funny

    it kind of makes me sad that DPF fusion energy hasn't even be able to reach half its measly $200,000 goal on indiegogo: https://www.indiegogo.com/proj...

    Why are our priorities so back-asswards.

    --
    A fool and his hard drive are soon parted.
    1. Re:This is great and all, but by Anonymous Coward · · Score: 3, Insightful

      Yeah, kids reading vs some pseudo-science fantasy. Idiot.

    2. Re:This is great and all, but by Beck_Neard · · Score: 2

      Actually, it would. This isn't intended to be a power generator, just a physics demonstrator. People have been really hesitant to fund DPF because it uses plasma instabilities and there hasn't been much research on the detailed dynamics of these instabilities. They are really hard to model and hard to simulate on the computer. We know very little about them. This project aims to fix that.

      The idea hinges around the creation of a 'plasmoid' and its rapid implosion. Critics agree that the plasmoid can be produced; they disagree that the plasmoid is really being compressed to the densities and energies that the DPF proponents claim. So the DPF people need this $200k to fund a proof-of-concept that would (hopefully) prove the naysayers wrong. And if it doesn't, we haven't lost much, it's useful science that is literally going where no one has gone before. Previous DPF experiments managed to produce some really tantalizing data (demonstrating something like 100x better confinement than other technologies) but the results were contentious and not everyone agrees with them, so further experimentation is needed.

      --
      A fool and his hard drive are soon parted.
  6. feel the love by troll+-1 · · Score: 3, Interesting

    I wonder what implications being able to raise money for a common cause like this will have on the future of business. Will the top corporations of tomorrow be crowdfunded by people commonly wanting a particular good or service? What happens if you add virtual currency and 3D printers into the mix? Is this what Alan Watts was talking about when he referred to money as being an illusion? It's all in your head, man. Da future.

  7. Let's see why... by Above · · Score: 5, Insightful
    1. Well known Celebrity, check.
    2. Celebrity actually cares about, and is involved in the cause, check.
    3. The cause is to help children, puppies, or other small cute things everyone likes, check.
    4. The cause promises to make the future a better place, check.
    5. Makes a large group of people sentimental for the past, check.
    6. Rewards appeal to people with money, check. [Come on, geeks like Star Trek, geeks make good money.]
    7. Kick off carefully coordinated to multiple popular internet web sites, check.
    8. Asked for a modest amount of money compared to what they actually want to accomplish, check.

    It was a kick-starter wet dream. When I saw the initial post I said "He'll have the money in 48 hours tops". Apparently I overestimated by about 4x!

  8. Re:Your Problems are my solutions by Stormy+Dragon · · Score: 5, Informative

    It wasn't true when he was on the TV Show. The original Reading Rainbow was created and produced by Dr. Twila Liggett who had a PhD in education and was supported by the college of education at the University of Nebraska.

  9. Re:Please backstory Reading Rainbow by khellendros1984 · · Score: 2

    Reading Rainbow was a children's show hosted by LeVar Burton, starting in 1983 and running for 23 years. Each episode was themed (e.g. "construction"), and different segments that fit that theme would be included. That might be something like LeVar going to a construction site and talking to the foreman about how he helps build a building. There was usually a section where a minor celebrity would read a children's book aloud, and the show ends with shots of children, one at a time, doing a couple-line review of a book that they liked.

    A couple of years ago, Burton's company produced a Reading Rainbow app with free books and some of his "field trip" segments (apparently. I haven't used it.)

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  10. That's strange, I thought Levar hated the show ... by Anonymous Coward · · Score: 5, Funny

    My Living Nightmare Of Encouraging Kids To Read Is Over

    By LeVar Burton

    Thank god.

    After 26 long years, I can finally rest easy. Twenty-six years I spent standing in front of a camera, gritting my teeth, and shilling the latest works of every hack children's book author imaginable. For 26 years, I've told kids they could open a magical door to another world just by reading a book, when the only door it ever opened for me led to a soul-sucking career in the horrifying abyss of public television.

    But now, at last, it is over. I don't have to lie anymore. I don't have to live that nightmare.

    When the news came that Reading Rainbow would be canceled due to a lack of funding, I felt—well, to use a cliché like you'd find in one of the hundreds of books I pimped endlessly—like a huge weight had been lifted from my shoulders. Every day I went to work hoping that maybe the studio had burned down, that maybe the program had been cut, that maybe PBS would finally stop squeezing the life from me drop by drop. Now that it's over, I feel the relief a bruised and broken soldier must feel when he is rescued after rotting away for decades in some dank, forgotten POW camp.

    May that godforsaken show burn in hell.

    At long last, I can pick up a book and read for pleasure! Haven't read one in ages. You know what I was reading during those 26 insufferable years? Scripts. Scripts for roles that went to actors who weren't stigmatized by their association with a TV show occupying the time slot right after Mister Rogers' Neighborhood.

    I happen to be an accomplished actor. I starred in Roots, which was the most-watched show in American television history. My stirring portrayal of Kunta Kinte got me an Emmy nomination. But you know what? At 25 years old, when the opportunity to earn a regular paycheck working on a children's show came along, it seemed like a pretty damn good idea.

    I was dead, dead wrong.

    Little did I know the next quarter century of my life would be an unrelenting blur of excruciating trips to some of the most boring places on earth. Apiaries, steam trains, old mills—every week they sent me to a fresh hellhole, and every week I had to interview the dullest people imaginable.

    And those humiliating books. Maebelle's Suitcase and The Jolly Postman. These were not the classics. Anyone who could glue paper between two pieces of cardboard and hire a publicist could get a book on that show. And there I was, in sheer agony, trying to keep a smile on my face while talking up Germs Make Me Sick!

    Before long, people began recognizing me on the street, and inevitably they'd come over and start singing this awful, cloying tune. When I finally asked somebody what the hell it was, I was sickened to learn that it was the show's theme. I'd never heard it. They didn't play it on the set, and Lord knows I never saw one episode of that garbage when it aired.

    Hoping to escape Reading Rainbow's clutches, I started taking any role I could get. I'm proud of some of them: I played Geordi La Forge on Star Trek: The Next Generation and Martin Luther King in Ali. But you know what the most challenging role of my career was? Hosting Reading Rainbow and acting like I gave a shit about getting kids interested in books.

    Fact is, I couldn't care less whether kids learn to read. There, I said it.

    Look, Reading Rainbow was a television program. That should tell you something right there. What I should have done is hosted a show that taught children how to watch more television. I bet they would have come up with the funding to renew that show.

    All I've done for 26 years is drive to work, clock in, read my lines, clock out, go home, and cry myself to sleep. Now I'm much older, a broken man, but I've reached the end of my terrifying journey. And do you know what's at the end? Do you what's at the end of the "Reading Rainbow"? A giant crock of shit, that's what.

    But you don't have to take my word for it.

    http://www.theonion.com/articles/my-living-nightmare-of-encouraging-kids-to-read-is,11495/

  11. Re:Your Problems are my solutions by Shakrai · · Score: 3, Insightful

    By that logic, Hugh Laurie would be a great doctor because of all those years on House.

    Lose the elitism dude. You don't need a bloody PhD to encourage kids to read. You must be a real hit at parties.....

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