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Google To Close Its American Moto X Factory

An anonymous reader writes "After only one year in operation, Google's Moto X factory in Fort Worth, TX, is scheduled to close at the end of 2014. The decision to close apparently has nothing to do with Google's decision to sell Motorola Mobility to Lenovo and everything to do with poor sales numbers and high labor and shipping costs in the U.S. The factory had, at one point, employed 3,800 people. Their ranks now number at about 700. Moto E and Moto G, newer and cheaper iterations of Moto X, have sold in more profitable numbers overseas, so Google's original rationale of building phones nearer to the largest customer base to decrease time between assembly and delivery to end user will unsurprisingly force the closure of the U.S.-based factory and transfer labor overseas as well."

22 of 154 comments (clear)

  1. As someone who... by Bartles · · Score: 4, Informative

    ...ships product regularly, I have watched domestic shipping costs triple over the last 6-7 years. I understand what Motorola is saying even if I am disappointed by it.

    1. Re:As someone who... by rsilvergun · · Score: 3, Informative

      How does making the handsets in China reduce the cost to ship them to American customers? Seriously. Are there some odd shenanigans or something here? otoh, I can't imagine how any company can compete with the kind of wages you can get in the Philippines and China. The time to market thing woulda been nice since they could beat Apple or Samsung to the punch, but then Motorola's engineers and marketing didn't really have the punch they needed :(.

      --
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    2. Re: As someone who... by Anonymous Coward · · Score: 3, Informative

      Even the summary already explains that. They expected the Device to sell well in the US, so it made sense to have a factory there. Only it doesn't sell well, but it does sell well in Asia, so they can as well just manufacture it there.

    3. Re:As someone who... by Anonymous Coward · · Score: 3, Interesting

      That does make sense:

      1: China has a monopoly on rare earths. You get a steep discount if you make your product on their soil than if you buy the rare earths to be sent to your factory elsewhere.

      2: China has steep import barriers. Remember the voltmeters which were refused import because they were a certain color, and couldn't be taken back to China? There are no "fair trade" laws... The US does not export to China for the most part, and when it is an export, it usually ends up being made on the mainland after a while, either legally, or illegally.

      3: This chunk of Motorola is now Chinese owned, so it is obvious the masters want to take their toys home.

      4: Lenovo has been suspected of spying before. One can't change masks and add "features" to the SoCs when in the US, but take that overseas, and that "functionality" can be easily added.

      Of course, people are bashing workers and unions. The factory is in Texas, for crying out loud. This is a state where owning more than four dildos is a felony, and unions have no presence whatsoever. The going rates advertised for the Ft. Worth assembly guys hired by a sub-contractor were $12 an hour. There were no unions involved whatsoever.

    4. Re:As someone who... by ShanghaiBill · · Score: 3, Interesting

      1: China has a monopoly on rare earths.

      1. No they don't. America's largest rare earth mine, the Mountain Pass Mine in California, is back in operation.
      2. Cellphones don't actually use significant amounts of rare earths, other than Tantalum, which comes from Africa and Australia, not China.

    5. Re:As someone who... by mlts · · Score: 2

      For RV-ing when I need LED bulbs to save the batteries, I end up ordering on eBay from Taiwan or the mainland for about a buck as well. Granted, it takes about 7-10 days to show up... but still. The light bulbs are a buck each with free shipping.

      I wonder what I'm missing here because if I want to ship the same bulb to another state, it probably will cost far more than the bulb is worth.

    6. Re:As someone who... by Karmashock · · Score: 2

      They're specific to every business.

      Gibson for example was paying a fee for wood harvested in the US.

      They eventually decided they couldn't keep paying for it so they shifted to imported wood from india.

      Where upon the FBI raided their factory and repossessed the imported wood citing an old import law from the 1920s that they weren't even in violation of in the first place.

      You'll find this in every single industry. There are literally thousands of regulations and fees.

      Pick an industry and I'll cite ten.

      --
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    7. Re:As someone who... by spire3661 · · Score: 2

      You are a moron if you think you need a SWAT team to raid an established factory like Gibson. They could have simply informed their lawyers and worked something out instead of pulling their dick out and escalating the situation. Your fantasy of the Gibson factory workers making an armed stand is just that, fantasy.

      --
      Good-bye
  2. Re:remove Health Care from jobs and then labor cos by drinkypoo · · Score: 5, Insightful

    remove Health Care from jobs and then labor costs will come down. Out side of the usa your job does not control your Health Care

    Someone has to pay for the health care. Remove insurance from health care and then health care costs will come down. Outside of the USA, an insurance company does not need to profit for you to get health care.

    --
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  3. Re:remove Health Care from jobs and then labor cos by fuzzyfuzzyfungus · · Score: 4, Insightful

    Silly socialist! The risk of agonizing death from some untreated illness just incentivizes lazy poor people to work harder.

    Not until the paramedics check your credit history before they check your vital signs will America be truly great again!

  4. Re:remove Health Care from jobs and then labor cos by ShaunC · · Score: 4, Insightful

    I agree, make health care a social right and decouple it from employment and income. It would be interesting to see what the CEOs come up with to blame for the next rounds of layoffs.

    --
    Thanks to the War on Drugs, it's easier to buy meth than it is to buy cold medicine!
  5. One Less Reason to Buy A Good Product by TythosEternal · · Score: 2

    I'm very picky about my phones: had an HTC from 3.5 years ago, but when the 2 years came up I couldn't find a suitable replacement until I finally went with the MotoX. First off, let me make it clear--this is a fantastic phone, one of (if not the) best, and for many reasons. One of the reasons I went with it was the made-in-America bit, but honestly, I don't see another alternative--made in America or elsewhere--that's this good. That having been said, the next-closest contender was a Samsung, and I would still stick with the Google flagship phone over the Samsung regardless of manufacturing location--unfortunately, Lenovo's entrance has completely turned me off from buying another Motorola phone after this. I hope my MotoX lasts a long time...

  6. But was Google even trying? by morgauxo · · Score: 2

    Everywhere I look it's Samsung, Samsung. My personal experience after having two Samsung phones and two Motorola phones is that Samsung has prettier LCDs and better cameras but their quality sucks. They are constantly locking up or working very slowly. But... everywhere I look the advertising is all about Samsung. Has Google even tried to market it's Motorola stuff? The last time I saw anyone pushing Motorola was back when the kiosk guys at the mall kept stopping people to look at the Lap Dock. I have one now, btw.. I love it! But... I was never going to buy one at their price! I bought it used and cheap after they discontinued them.

  7. China shipping costs by future+assassin · · Score: 4, Interesting

    Why is it that as a Canadian I pay some insane shipping costs but when I order stuff from Ebay/Chinese vendors I get it really fast and 1/5 the shipping price. Go figure....

    --
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    1. Re:China shipping costs by Mr0bvious · · Score: 2

      Good point except that it often costs more just to post an item here in Australia than the combined product price + postage cost from China to Australia - so something is still amiss.

      --
      Never happened. True story.
  8. They became tied to jobs in the US when by Anonymous Coward · · Score: 5, Interesting

    Democrat president Franklin Delano Roosevelt tried to control the economy; During WWII he froze wages. Like any typical politician of either party, he failed to foresee the obvious and predictable response of the much-more-nimble business community. Businesses rapidly found another way to boost compensation in order to keep/attract the best employees; something the employees would happily take because it would be even more valuable than cash: "health insurance". Prior to this time, most Americans paid their health costs out-of-pocket and did not have health insurance. After the wage freeze, employees got their frozen pay PLUS health insurance (whose value was NOT TAXED) that would pay their medical bills (allowing them to NOT spend their limited and taxed cash on healthcare). Once this trend started, it proved impossible to break; now we all expect our employers to "give" us health insurance and we all expect not to be taxed for it.

    This replacement-for-money (health insurance) we can "spend" getting healthcare does not "feel" like money to us and cannot be "spent" elsewhere so it becomes a driver of healthcare cost inflation. First, we do not feel financial pain when we use it (sort of like using credit cards versus cash). Second, we are insulated from rising medical prices (we are promised a benefit, not a price tag) so it has become a convenient way for the government to further tax us - by underpaying for medicare and medicaid services, which causes hospitals and doctors to shift the costs to the bills of people with private health insurance.

    Obamacare will likely destroy this linkage. There's SOME poetic symmetry to one liberal Democrat undoing the economic distortion caused by a previous liberal Democrat... but that'll likely be of little consolation to the people who will no longer have an employer on their side in matters related to health insurance. Most Americans have depended upon corporate HR people spending lots of time comparing the costs and benefits of various vendors and policies, negotiating the best deals possible, and intervening when there are problems. After Obamacare fully kicks-in (probably in 2017 - it's tough to be sure given the dozens of arbitrary waivers and extensions in place) people will likely pick whatever policy looks "best" to on a government website and then when things go wrong nobody will be there to help them. Most people will probably pick policies about as well as they pick their food and thier 401K investments - which means they'll do a much worse job than their employer's HR people used to do. I actually support the idea of sparating insurance from employment, but I think it ought to have been done VERY differently and much more explicitly (perhaps by initially changing the laws so that individuals and small businesses were treated the same as big employers on health insurance (which has NOT been the case historically)

    1. Re:They became tied to jobs in the US when by ebno-10db · · Score: 3, Insightful

      Democrat president Franklin Delano Roosevelt tried to control the economy; During WWII he froze wages.

      What's more important, defeating Nazi Germany and the Japanese Empire, or worshiping the Market God? I think we won that war, in large part because the Arsenal of Democracy produced war materiel at a rate made the few rational people amongst the enemy scared shitless. Wage and price controls, and rationing, meant that we didn't have the sort of inflation that trashed the American economy after other wars. The War Production Board (a/k/a the control in a controlled economy) was disbanded after the war.

      As for the short-sightedness of FDR (I wonder if anything other than market distortions was on his mind between say 1941 and 1945?), which helped lead to widespread employer paid health insurance, another liberal Democrat by the name of Truman tried to fix that after the war. He pushed for universal health care, but was defeated by the Republicans.

  9. The usual disinformation by Anonymous Coward · · Score: 2, Insightful

    Such laws (banning or regulating various "sin" related things like sex toys, porn, alcohol, etc) were common throughout the US for decades. Each state has changed or deleted these types of regulations and bans over time at their own pace (so in each instance SOME state is going to be last). The repeals have often been MANY years after they stopped enforcing them and most people forgot they were even on the books (lookup local laws related to transportation or pesky animals for some laughs). In this particular case, these laws were put in place with wording that would make them unlikely to hurt individuals but would be problematic for "sex shops" (which have generally be considered "undesireable" neighors) while not using language that specifically targeted those shops (making them more-easily struck down by virtue of being targeted legislation). The There are still thousands of crazy-sounding laws on the books all across the country - many in places like CA and NY which so many people consider "progressive".

    It's a great political tactic to sling something like this into a conversation as a quasi-clever sleight to Texas (and by implication right-wingers) but the effect is lost on those of us with an education.

  10. not a great phone by Njovich · · Score: 2

    Moto X was a relatively expensive phone, with low specs. If you had $600 dollars to spend on a phone (either yourself or through contract subsidies), there would be very little reason to pick Moto X. The main attraction of the Moto X is that there are many variants in terms of colors and materials, and that's what you pay a premium for. Problem is, in this price range you already have lots of choices for very nicely designed phones, many with better specs. What's left is a niche market that is willing to pay a premium for stuff like a wooden phone back on a otherwise mediocre phone. That's still some market. However, I don't see how you can expect that to sell as well as a cheap phone with good specs like Moto G.

    Also, the article suggests in tone that Moto X and phones like Moto X sell better in asia, but the fact is Moto X hasn't sold well anywhere. It's just completely different phones like Moto G that are doing well.

  11. Re:High labor cost in US, why ? by ebno-10db · · Score: 2, Insightful

    Unions

    In Republican controlled Texas?

    It doesn't matter. Unions are a right-wing bogeyman that gets blamed regardless of any rational analysis of their effect, or even whether they exist. For table thumping rhetoric, a really good bogeyman needn't b real. All you have to do is get a few million people to reflexively parrot it. This avoids the trouble of actually thinking, which makes some people's heads hurt.

  12. Re:remove Health Care from jobs and then labor cos by Virtucon · · Score: 2

    health insurance companies are bureaucratic nightmares even with Obamacare. It's worse now than it was a year ago but we also have to look at why it's that way and start simplifying things, also start barring the health care industry from charging laissez faire prices for everything, that's the root cause here outrageous prices that outstrip inflation and have no bearing in reality. If healthcare is critical to an economy it's time to start regulating it and break up these damn health care/hospital consortiums that do nothing but eliminate competition and drive up costs. You have hospital administrators making over a million a year at some hospitials, how does that scale with what their service delivery is?

    Last November I had to take my wife into the emergency room for a minor rash, It was a night so an urgent care facility wasn't open. Anyway for 30 minutes of work, doctor charged $1200, Hospital $1300 and all they did was give her the RX equivalent of of OTC meds, about $40, that's what the bill showed. Insurance covered most of it (fucking deductibles) but at most she was seen for no more than 5 minutes by the doctor. They even stuck on a $200 "after hours" fee on the bill, it's an emergency room for Christ sake! It's this kind of highway robbery that's killing the economy and single payer won't fix it, what'll fix it is for all of us to stop considering doctors/hospitals as above market forces and start some RICO law enforcement!

    --
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  13. Re:remove Health Care from jobs and then labor cos by rally2xs · · Score: 2

    41%. See it here. http://en.wikipedia.org/wiki/L... It also supports their Social Security as well as the healthcare. Pretty steep.