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Starbuck's Wireless Charging Stations Won't Work With Most Devices

Lucas123 (935744) writes Starbucks today announced that after beta-testing wireless charging in several locations, it will roll it out to all of its cafes in the U.S. Unfortunately, the Powermat wireless chargers they chose to use doesn't support the overwhelming number of mobile devices that are enabled for wireless charging using the Qi standard. Of the 20 million consumer devices estimated to have shipped in 2013 with wireless charging capabilities, nearly all were built with the Qi specification, according to IHS. The majority of the Qi technology was built into devices such as the Google Nexus 4 and 5 smartphones, Google's Nexus 7 second-generation tablet and a number of models in Nokia's Lumia smart phone range. The battle between the three wireless charging consortiums is expected to continue to adversely impact adoption of the technology.

114 comments

  1. Editors Won't Won't Edit by AnotherAnonymousUser · · Score: 2, Informative

    Yeah...nice work on this headline.

    1. Re:Editors Won't Won't Edit by cloud.pt · · Score: 0

      I wouldn'twant my devices to be worked on while at Starbucks anyway

    2. Re:Editors Won't Won't Edit by Anonymous Coward · · Score: 0

      No, they ran spellcheck. It came up clean, so there can't be any errors!

    3. Re:Editors Won't Won't Edit by Anonymous Coward · · Score: 1

      It used to be nobody would RTFA. Now the editors won't even RTFH.

    4. Re:Editors Won't Won't Edit by CmdrPorno · · Score: 2

      Looks like the editors won't won't work either. Maybe they're all at Starbucks (which, by the way, editors, has no apostrophe).

      How much does being a copy editor at Slashdot pay, and where can I pick up an application? Does the job include complimentary room and board at the Geek Compound?

      --
      Sent from my iPhone
    5. Re:Editors Won't Won't Edit by RevWaldo · · Score: 1

      So it's not opposite day?

      .

    6. Re:Editors Won't Won't Edit by Anonymous Coward · · Score: 0

      It would have an apostrophe in its current posessive form, although the apostrophe would come after the "s"...

    7. Re:Editors Won't Won't Edit by grub · · Score: 1

      It's a double negative. In reality the wireless chargers work flawlessly.

      --
      Trolling is a art,
    8. Re:Editors Won't Won't Edit by CanHasDIY · · Score: 2

      Maybe they're all at Starbucks (which, by the way, editors, has no apostrophe).

      What, you mean this isn't an article about Galactica?

      I feel cheated.

      --
      An enigma, wrapped in a riddle, shrouded in bacon and cheese
    9. Re:Editors Won't Won't Edit by wonkey_monkey · · Score: 1

      What about this doozy?

      the Powermat wireless chargers [plural] they chose to use doesn't support...

      And who or what is IHS?

      according to IHS

      --
      systemd is Roko's Basilisk.
    10. Re:Editors Won't Won't Edit by asmkm22 · · Score: 1

      Figures that the first comment would be someone criticizing punctuation.

    11. Re:Editors Won't Won't Edit by sexconker · · Score: 1

      So it's not opposite day? .

      Even on opposite day, it's not opposite day.

    12. Re:Editors Won't Won't Edit by Anonymous Coward · · Score: 0

      hahhaaahhhahaahhahah

    13. Re:Editors Won't Won't Edit by johnsie · · Score: 1

      You still clicked the link though ;)

    14. Re:Editors Won't Won't Edit by ArcadeMan · · Score: 5, Funny

      Non, they ran spellchecked. It come up cleaned, so they're can't not be any error.!

    15. Re:Editors Won't Won't Edit by Anonymous Coward · · Score: 1

      "the Powermat wireless chargers they chose to use doesn't support the overwhelming number of mobile devices that are enabled for wireless charging using the Qi standard".

      No, Powermat doesn't support any mobile devices that are enabled for wireless charging using the Qi standard.

    16. Re:Editors Won't Won't Edit by phoenix_rizzen · · Score: 3, Informative

      Maybe they're all at Starbucks (which, by the way, editors, has no apostrophe).

      Actually, in the context of the headline, it *does* have an apostrophe, just not where they put it: Starbucks'

      After all, the wireless charging mats belong to Starbucks.

    17. Re:Editors Won't Won't Edit by roc97007 · · Score: 1

      Normally I would agree, but I've come across so many mistakes lately, particularly in the output of people who get paid to write, that I'm now to thinking we should pursue this mercilessly until everyone who writes something more than three people are going to read proofread their text before publishing.

      In other words, the price of violating the 3 foot rule [1] should be painful and lasting ridicule.

      [1] The three foot rule: Don't Write Anything Unless You Have a Dictionary and a Thesaurus Within Three Feet of You. To which I would add, And A Copy Of Strunk and White.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    18. Re:Editors Won't Won't Edit by Randle_Revar · · Score: 1

      How far away are dictionary and thesaurus websites?
      Also Strunk and White is a hack job

    19. Re:Editors Won't Won't Edit by I'm+New+Around+Here · · Score: 1

      Surely you mean:

      Only on opposite day, it's not opposite day.

      --
      If you think I voted for Trump because of this post, you're wrong. I voted for Dr. Jill Stein of the Green Party. Again.
    20. Re:Editors Won't Won't Edit by I'm+New+Around+Here · · Score: 1

      Please, find the mistake in your post.

      --
      If you think I voted for Trump because of this post, you're wrong. I voted for Dr. Jill Stein of the Green Party. Again.
    21. Re:Editors Won't Won't Edit by roc97007 · · Score: 1

      > How far away are dictionary and thesaurus websites?

      Pretty far if you don't use them.

      > Also Strunk and White is a hack job

      I've heard it said that Strunk and White shouldn't apply to experienced writers, but this is the first I've heard that it's a hack job. The point I was trying to make is that writing well is more than just spell checking. Practically any electronic device that supports text entry also has a spell checker these days, but a spell checker only tells you that a word of that spelling exists, not that you've used it properly or that your text scans.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    22. Re:Editors Won't Won't Edit by roc97007 · · Score: 1

      Please, find the mistake in your post.

      Oh, well done.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    23. Re:Editors Won't Won't Edit by Anonymous Coward · · Score: 0

      I don't understand what you think is wrong with it... unless... you're also a cylon!

    24. Re: Editors Won't Won't Edit by Anonymous Coward · · Score: 0

      No, that isn't right.

    25. Re:Editors Won't Won't Edit by Anonymous Coward · · Score: 0

      Actually, they don't belong to Starbucks. They're from a 3rd party (http://www.duracellpowermat.com/), so maybe Starbucks characterizes the wireless charging stations in a manner that is not genitive.

    26. Re: Editors Won't Won't Edit by electrosoccertux · · Score: 1

      Nobody reads anything here any more we just post. You must be new here.

    27. Re:Editors Won't Won't Edit by Anonymous Coward · · Score: 0

      I've heard it said that Strunk and White shouldn't apply to experienced writers, but this is the first I've heard that it's a hack job.

      Then you haven't been hearing much... even the wikipedia page on the book has a few examples of the criticism towards the book.

    28. Re:Editors Won't Won't Edit by Linzer · · Score: 4, Funny

      And who or what is IHS?

      Oh, that one's easy: it's Jesus. It's been a shorthand for his name since the 14th century.

      See for example this:

      The letters IHS were the first three letters of the Greek name of Jesus IHSOYS, which stood for Yahweh. They could also be the abbreviation of ‘Iesus Hominum Salvator’, Jesus the Saviour of Mankind. The use of these letters as symbols of Christ may have originated with Saint Bernardino of Siena (1380-1444) who made a plaque in Volterra with these letters inscribed, surrounded by rays of light.

      So for clarity, they should have written:

      Of the 20 million consumer devices estimated to have shipped in 2013 with wireless charging capabilities, nearly all were built with the Qi specification, according to Jesus, the Saviour of Mankind.

      FTFY.

      --
      Gravitation is a theory, not a fact.
    29. Re:Editors Won't Won't Edit by S.O.B. · · Score: 2

      Ode to the Spell Checker

      Eye halve a spelling chequer
      It came with my pea sea
      It plainly marques four my revue
      Miss steaks eye kin knot sea.

      Eye strike a key and type a word
      And weight four it two say
      Weather eye am wrong oar write
      It shows me strait a weigh.

      As soon as a mist ache is maid
      It nose bee fore two long
      And eye can put the error rite
      Its rare lea ever wrong.

      Eye have run this poem threw it
      I am shore your pleased two no
      Its letter perfect awl the weigh
      My chequer tolled me sew.

      --
      Some of what I say is fact, some is conjecture, the rest I'm just blowing out my ass...you guess.
    30. Re:Editors Won't Won't Edit by akorvemaker · · Score: 1

      The letters IHS were the first three letters of the Greek name of Jesus IHSOYS, which stood for Yahweh.

      Just a nitpick (and I know you're quoting another site): The Greek name of Jesus is IHSOYS in Greek letters, or Iesous transliterated into English letters. It doesn't stand for Yahweh, God's name used in the Old Testament. It just says Jesus.

      Awesome comment though.

    31. Re:Editors Won't Won't Edit by Linzer · · Score: 1

      You're so right. It did seem strange when I read it, but then I was in a hurry to get this posted and go back to something resembling work, so I must have turned my critical thinking off.

      --
      Gravitation is a theory, not a fact.
  2. I "Won't Won't" tell you the title is mispelled by Anonymous Coward · · Score: 0

    Timothy strikes again!

  3. Finally! Something that won't not work by Anonymous Coward · · Score: 0

    good good for them them.

  4. Editing by Anonymous Coward · · Score: 0

    Worked hard on formulating that title, eh? Mistakes in the summary can be excused I guess, but at least read the title once before submitting.

  5. Why not just an outlet? by wisnoskij · · Score: 4, Funny

    Not only does this not support most devices, since most do not have wireless charging abilities, but it does not even support most wireless charging devices.

    --
    Troll is not a replacement for I disagree.
    1. Re:Why not just an outlet? by MetalliQaZ · · Score: 1

      'cause that ain't what the cool kids are doin', man

      --
      "Here Lies Philip J. Fry, named for his uncle, to carry on his spirit"
    2. Re:Why not just an outlet? by PRMan · · Score: 2

      What about a MicroUSB cable? That would have supported 99% of stuff.

      --
      Peter predicted that you would "deliberately forget" creation 2000 years ago...
    3. Re:Why not just an outlet? by silas_moeckel · · Score: 1

      Because people do not lug the charger around with them. There are issues with plugging into random usb ports.

      --
      No sir I dont like it.
    4. Re:Why not just an outlet? by Anonymous Coward · · Score: 0

      It's a liability as soon as some kid sticks it in his mouth. Saw it happen once...

    5. Re:Why not just an outlet? by asmkm22 · · Score: 1

      Because then they'd either have to track usb chargers, or customers would have to carry them around. Kind of removes the convenience for either party.

    6. Re:Why not just an outlet? by Anonymous Coward · · Score: 1

      There are issues with plugging into random usb ports.

      Only if you have a shitty phone from a company that doesn't understand security (ie, Apple).

      The only security that Apple takes seriously is preventing you from doing things with your phone that Apple doesn't want you to.

    7. Re:Why not just an outlet? by CastrTroy · · Score: 1

      Why not just a standard power outlet, or perhaps one with USB ports.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    8. Re:Why not just an outlet? by wisnoskij · · Score: 2

      There is no way that would do any more than tingle a little and shock (sociologically). That is the reason you can handle them freely, as they are no more powerful than a battery; So their diodes an be handled without fear or even a minor shock (absent presence in mouth).

      --
      Troll is not a replacement for I disagree.
    9. Re:Why not just an outlet? by Anonymous Coward · · Score: 1

      At 5v, there's too much resistance even in a wet mouth to get anything more than a tingle. It would be harmless. Unless Starbuck buys some cheap, shoddy chargers from Sagitarron that occasionally short out and pass through line voltage...

    10. Re:Why not just an outlet? by MatthiasF · · Score: 1

      Duracel's Powermat can be added to many smartphones by way of a case. Most Apple products are supported and they have agnostic products as well.

      Where as Qi seems to be mostly built-in devices, so no grandfather (or father) support.

    11. Re:Why not just an outlet? by roc97007 · · Score: 3, Interesting

      What about a MicroUSB cable? That would have supported 99% of stuff.

      Or just a USB plug. Side benefit -- you could have a remote computer secretly sucking the data off the phones.

      Wait, never mind.

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    12. Re:Why not just an outlet? by Belial6 · · Score: 2

      There are plenty of QI charging solution that can be added to devices that didn't come with it. http://www.amazon.com/s/?ie=UT...

    13. Re:Why not just an outlet? by spire3661 · · Score: 1

      If you plug a Starbucks USB cable into your pocket computer, you are a fool

      --
      Good-bye
    14. Re:Why not just an outlet? by Anonymous Coward · · Score: 0

      Your rant is predicated on a security hole that was plugged ages ago. Grow up.

    15. Re:Why not just an outlet? by Anonymous Coward · · Score: 1

      What about a moist vagina?

      This IS Starbucks we are talking about.

    16. Re:Why not just an outlet? by Randle_Revar · · Score: 1

      Doesn't matter, wireless charging is worthless anyway.
      What a stupid idea.

    17. Re:Why not just an outlet? by SpzToid · · Score: 1

      Here's a photo and a description of a USB adapter for the purpose of charging phones without native wireless charging support.

      If you don't own a supported device, you'll be able to purchase a tiny, inexpensive receiver "ring" that plugs into your phone and lets you toss it onto the pad for recharging.

      http://www.theverge.com/2014/6...

      --
      You can't be ahead of the curve, if you're stuck in a loop.
    18. Re:Why not just an outlet? by timeOday · · Score: 2

      Or, Apple is about to announce a smartwatch with wireless charging, kicking off a swift and inevitable move towards it.

    19. Re:Why not just an outlet? by ChunderDownunder · · Score: 1

      Since I don't have a car in which to plug a USB charger into a cigarette lighter socket, I often slip a charger into my backpack when commuting. Starbucks isn't ubiquitous in my country but other cafes don't seem to mind if I ask for free electricity for charging.

      USB is quite common in some airport lounges these days. The freedom to just carrying around a usb cable would be an advantage - rolls up into a jacket pocket without the lumpy bits of an associated wall wart.

      Obviously may require the expensive services of a certified electrician to replace the face plate on your wall socket with one that includes a USB port.(5 min job but at least where I'm from they charge a flat fee for a call-out)

    20. Re:Why not just an outlet? by perryizgr8 · · Score: 1

      huh? issues can't travel thru 5VDC lines.

      --
      Wealth is the gift that keeps on giving.
    21. Re:Why not just an outlet? by AmiMoJo · · Score: 1

      A lot of places in Japan have outlets by the seats now. It was kind of weird for me at first because back in the UK you are not usually allowed to put sockets near where water may splash, and I could see a knocked cup of coffee getting into some of these. Still, it's a nice service.

      I like the idea of Qi wireless charging though. I use it exclusively in my home and car now. No need to carry USB cables or wear the connector out. I sync everything wirelessly too.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    22. Re:Why not just an outlet? by Anonymous Coward · · Score: 0

      But they can pass through the data lines, and it's the socket you're not trusting. Sure it might only officially give 5V DC, but someone could potentially replace/hijack the socket to (re)enable the data lines and do more.

    23. Re:Why not just an outlet? by Anonymous Coward · · Score: 0

      back in the UK you are not usually allowed to put sockets near where water may splash

      You could probably work around that (at tables anyway) by putting a RCD on every outlet.

    24. Re:Why not just an outlet? by silas_moeckel · · Score: 1

      To make it worse the data lines are used by many devices to communicate capacity of the charger so you can not just cut them (and charge about the spec 500ma). A couple company's effectively make a hardware condom that lets the charging capacity be determine but no data. Now if your device has something like a Qualcomm PM8921 that does not need the resistors it keeps pulling more power till it see's voltage drop and backs off (oversimplification), these are in the newer nexus line. Things get tricky again with USB3.1 as it's got more power negotiation, with the usb power delivery spec allowing up to 100w (5a 20v) and thats about a year out.

      --
      No sir I dont like it.
    25. Re:Why not just an outlet? by stephanruby · · Score: 1

      You must be confusing P&G with PG&E.

      In California, PG&E is a utility company and its business is to sell electricity.

      Procter & Gamble, on the other hand, owner of the Duracell Powermat brand, is a branding company. Its business is to grow and sell brands at huge premiums, even if it means it has to massively overpay for preferential shelving placement in retail/coffee establishments.

      Because make no mistake, Starbucks is getting paid for this. The real patron here is Proter & Gamble.

  6. ERROR: Double Negative Inappropriate by The+New+Guy+2.0 · · Score: 1

    From quickly RFTAing, we've got a problem with the double negative in the headline. iPhones and most non-Google phones don't support the Qi/Duracell Powermat "standard"... they might as well give us a USB port instead of that thing.

    1. Re:ERROR: Double Negative Inappropriate by TechyImmigrant · · Score: 1

      In my local starbucks they provide wall sockets, near every chair. It works great.

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    2. Re:ERROR: Double Negative Inappropriate by The+New+Guy+2.0 · · Score: 1

      Is there enough power there for your girlfriend to dry her hair yet?

    3. Re:ERROR: Double Negative Inappropriate by Anonymous Coward · · Score: 0

      Without an adapter correct. There is a kickstarter project for a Qi adapter for the iPhone small enough to fit within the case most iPhones are kept in. And the next iPhone might well have support for one or the other (or Apple's own version). Having this sort of thing publicly available would also drive the development of phones, if the points spring up then people will start demanding phones that support them and then the manufacturers will add support.

      What the article is actually about though is Qi and Powermat are two different and incompatible standards. Qi is the more popular one, but Starbucks picked Powermat. So they've immediately cut off most phones that *do* already support wireless charging, and that's the problem.

  7. Three mistakes in the headline by Anonymous Coward · · Score: 1

    1. Starbuck's
    2. Won't Won't
    3. Work Most devices

    Well done. Have you lost a bet?

    1. Re:Three mistakes in the headline by mrxak · · Score: 1

      Sometimes I wonder if the editors are just trolling us.

  8. Sorry you can't have 120V/60Hz/10 Amp everywhere! by The+New+Guy+2.0 · · Score: 1

    Let's think about why we need a public charging standard that's so limited... True outlet in public? That's an invitation for hair toys to the women...

  9. You presume they CAN edit. by Anonymous Coward · · Score: 0

    Evidence suggests otherwise.

  10. Re:Sorry you can't have 120V/60Hz/10 Amp everywher by Anonymous Coward · · Score: 0

    Or, more likely that MegaDong vibrator that seems to have become popular lately.

  11. Wait until USB3 by WillAffleckUW · · Score: 1

    One that comes, all plugs will be power cords and everything will work together.

    One Plug to Rule Them All
    One Plug to Bind Them
    One Plug to Find Them All
    And in the power Blind Them

    --
    -- Tigger warning: This post may contain tiggers! --
    1. Re:Wait until USB3 by sexconker · · Score: 1

      One that comes, all plugs will be power cords and everything will work together.

      One Plug to Rule Them All
      One Plug to Bind Them
      One Plug to Find Them All
      And in the power Blind Them

      One plug to be inserted once, twice, thrice before it actually goes in.
      You'll need to wait for USB 3.1 for reversibility.

  12. So, hrm... They'll work with most devices, then ? by Altesse · · Score: 1

    Just sayin'

  13. You're all overlooking the point by LynnwoodRooster · · Score: 4, Funny

    See, Starbucks is good because they give you free charging. And Starbucks is good because most people cannot use it, so it will keep the power consumption low and thus make them more energy efficient. It's a win/win all around!

    --
    Browsing at +1 - no ACs, I ignore their posts. So refreshing!
  14. How To Use An Apostrophe by Anonymous Coward · · Score: 0
  15. Re:Sorry you can't have 120V/60Hz/10 Amp everywher by Anonymous Coward · · Score: 0

    Yes. There was a woman in Starbucks this morning pleasuring herself with a MegaDong. They had to gang together 4 outlets to power it.

  16. suck it up! by AndyKron · · Score: 2

    Why would a charging station need a standard? If you're near EMF, suck it up!

  17. Herpa derp by Anonymous Coward · · Score: 0

    They didn't suck Google cock... like the majority of Slashdotters. Shame!

  18. Guess we know what iPhone 6 will have! by Anonymous Coward · · Score: 0

    Starbucks and Apple are pretty tight. If Starbucks is rolling out wireless charging, I'd bet it's in advance of what the iPhone 6 will have (it's rumored to have wireless charging).

    1. Re:Guess we know what iPhone 6 will have! by Flytrap · · Score: 1

      Mmmm... now that is an interesting angle that I have not seen expressed in any of the other comments.

    2. Re:Guess we know what iPhone 6 will have! by I'm+New+Around+Here · · Score: 1

      I simply assumed the current iPhones have whatever system Starbucks is using.

      I don't own one myself, so don't know what they have, or what common accessories people buy.

      --
      If you think I voted for Trump because of this post, you're wrong. I voted for Dr. Jill Stein of the Green Party. Again.
    3. Re:Guess we know what iPhone 6 will have! by Gadget_Guy · · Score: 1

      That is because it is simply wrong. Apple is not listed as a member of the Power Matters Alliance, which is the competing standard of wireless power that Starbucks used. Both Starbucks and Powermat are represented on the board of directors for the alliance, so it is unsurprising which technology they chose for their coffee shops.

  19. Re:So, hrm... They'll work with most devices, then by ArcadeMan · · Score: 1

    The new Duracell smartphone, I'm guessing?

  20. Tracking you and selling your information by Overzeetop · · Score: 5, Informative

    And here's the reason:

    "The PMA also champions a magnetic inductive wireless charging technology that requires a more tightly coupled link between the charger and device. In addition, the PMA developed an open network API for network services management. So, for instance, Starbucks would be able to identify mobile devices charging in its cafes and gather usage pattners or target users with marketing and advertising."

    So they'll give up convenience for most of their (high end phone wielding) clientele for a swipe at tracking you and selling you and your information. The decision makes sense in that light. Nothing is free, not even free wireless charging. Unless, of course, Apple decides to weigh in with the PMA this fall, in which case there will be a huge batch of high end, security poor sheep ready to fleece.

    --
    Is it just my observation, or are there way too many stupid people in the world?
    1. Re:Tracking you and selling your information by Anonymous Coward · · Score: 0

      They likely already do some of this by examining your device via the free wifi.

    2. Re:Tracking you and selling your information by ChunderDownunder · · Score: 1

      Unless you bother to switch your USB connection to ultra-tinfoil-hat 'charge only' mode, they possibly have device-id related info when you plug a phone into their USB sockets.

  21. surprise by Anonymous Coward · · Score: 0

    just goes to proof that d48nk8ng coffee doesnt make u smart.

    1. Re:surprise by arth1 · · Score: 2

      just goes to proof that d48nk8ng coffee doesnt make u smart.

      Starbucks frowns upon people bringing coffee into their establishments.

  22. power outlets by rogoshen1 · · Score: 1

    Maybe instead of dicking around with stuff like this, they could invest in having more than set of outlets for patrons at their stores.

  23. Re: Sorry you can't have 120V/60Hz/10 Amp everywhe by Anonymous Coward · · Score: 0

    Trains have power outlets now days

  24. Core Compentencies by mythosaz · · Score: 3, Funny

    Starbucks should give up on coffee and focus on it's core strength - having a bunch of hipsters sit around and write their screenplays.

  25. What a waste of effort by jtownatpunk.net · · Score: 3, Insightful

    Not just because they picked the wrong standard. (I'm picturing Gil Gunderson making the pitch.) The real problem is that wireless charging doesn't transfer very much power. My new phone has a 2 amp charger but it gets less than half that thru a wireless charger. 2 amps can get me a good chunk of charge in 20 minutes. Wireless can't. If I'm low enough that I need to charge on the go, I need the maximum current that my device can handle.

    A wireless charger is fine for keeping the phone topped off at my desk where the phone's sitting for hours with the display off. It's pretty much useless when I'm only going to be sitting for a few minutes.

    Just put an outlet at each table and be done with it. You know they had to run power to the wireless systems so it would have been simple to install outlets.

    1. Re:What a waste of effort by drinkypoo · · Score: 1

      Just put an outlet at each table and be done with it. You know they had to run power to the wireless systems so it would have been simple to install outlets.

      An outlet in a retail location requires conduit. A phone charger runs on low-voltage DC and only requires a nearby outlet, not one directly at the point of charging. Too bad they picked a standard people don't have in their phones. Probably it was free.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:What a waste of effort by PPH · · Score: 2

      An outlet in a retail location requires conduit.

      Already done. Starbucks has wired most of their shops to accomodate people who want to plug in laptops. Simple combo USB/AC outlets would handle phones as well. No special (licensed) technology needed.

      I wonder if Starbucks went this route because the Powermat technology includes unique device IDs in every receiver.
      <sarcasm>Gee, I wonder what they could do with yet another ID assigned to a customer.</sarcasm>

      --
      Have gnu, will travel.
    3. Re:What a waste of effort by Njovich · · Score: 1

      Yeah, because there's no way to abuse a USB port from a piracy perspective.

    4. Re:What a waste of effort by KingOfBLASH · · Score: 1

      While I agree with you, I'm hopeful this will change, and that in a few iterations of this technology it'll be fast.

      Honestly, I've had so many times my phone has just gone low battery or run out of battery, it would be refreshing if I could just go into a coffee shop, grab a cappuccino, and come out with a fully charged phone.

      (Yes I realize I can do this if I carry my charger with me, but come on, who wants to do that?)

    5. Re:What a waste of effort by Anonymous Coward · · Score: 0

      My new phone has a 2 amp charger but it gets less than half that thru a wireless charger. 2 amps can get me a good chunk of charge in 20 minutes. Wireless can't.

      Apparently it can get you about half a good chunk of charge?

    6. Re:What a waste of effort by necro81 · · Score: 1

      A wireless charger is fine for keeping the phone topped off at my desk where the phone's sitting for hours with the display off

      Of course, at that point, you may as well have a (wired) dock, or a cable. It's not like it's that hard to get power into a phone.

    7. Re:What a waste of effort by AmiMoJo · · Score: 1

      The real problem is that wireless charging doesn't transfer very much power. My new phone has a 2 amp charger but it gets less than half that thru a wireless charger.

      You have to think of it more like how an electric car is used. Instead of going to the petrol station and pumping in vast amounts of energy very quickly most of the time you just top it up at a more sedate pace when the opportunity presents itself. If that doesn't suit you then you are in the minority and need to carry a high current wired charger.

      Having said that 1A charging is nothing to sniff at. I actually prefer to use a 500mA charge rate most of the time because I'm not in a hurry (main charge is overnight) and the lower rate makes the battery last longer. High charge currents generate heat and shorten the lifetime of LiPo batteries.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    8. Re:What a waste of effort by businessnerd · · Score: 1

      Because the longer you sit there waiting for your device to charge, the more coffee they can sell you.

      --
      "It's not whether you win or lose, it's how drunk you get." -- H. J. Simpson
    9. Re:What a waste of effort by PPH · · Score: 1
      --
      Have gnu, will travel.
  26. They'll be happy to sell you a compatible charger by rsilvergun · · Score: 1

    for only $19.99. :P

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
  27. Obligatory Betamax joke by dhaines · · Score: 1

    I mean HD-DVD...

  28. the clue is the last line. by Anonymous Coward · · Score: 0

    Three competing standards, and it looks like of them just gave a fat backhander to Starbucks to help try and catch up with their competitor who is clearly way ahead of them.

  29. The correct perspective by Anonymous Coward · · Score: 0

    Duracell Powermat attempts to catch up to the more popular Qi with a new deal with Starbucks.

    1. Re:The correct perspective by Enry · · Score: 1

      There's no way the editors will go with that - it's true, written in proper English and there are no misspellings.

  30. Could be useful by PPH · · Score: 3, Insightful

    If they market heated coffee mugs that work with this technology.

    --
    Have gnu, will travel.
  31. So the people behind the competing standard... by tlambert · · Score: 1, Insightful

    So the people behind the competing standard... claim that the PMA devices won't work with "the vast majority" of devices that are out there, yet according to this article: http://bgr.com/2013/04/17/sams...

    It's going to work with Samsung, HTC, Google, Blackberry, and LG devices.

    What exactly are these "vast majority" Qi devices, and who is building the things, because it's not these guys...

    1. Re:So the people behind the competing standard... by viperidaenz · · Score: 3, Interesting

      Apparently most of the phones already out in the market use the Qi standard, like the Samsung S4 and S5, the Nexus 4, 5 and 7 and a bunch of Nokia phones.

      Maybe the Samsung S6 and future Nexus devices will support PMA but none of the current ones do.

  32. The game is over here is why by IPAQ2000 · · Score: 2

    The last time Starbucks adopted a technology like this was in 2001 when they chose WiFi - a move that then settled conflicting standards and made WiFi what it is today. Starbucks today is 5X its size in 2001, so you can imagine the excitement.

    1. Re:The game is over here is why by perryizgr8 · · Score: 1

      TIL that wireless internet is ubiquitous because of starbucks. Who would've thought!

      --
      Wealth is the gift that keeps on giving.
  33. Starbuck by Anonymous Coward · · Score: 0

    What did she do this time? Did the wireless charging companies piss her off or something?

    Battlestar Galactica, if it wooshed

  34. Pre by MrLint · · Score: 1

    I don't really understand why nearly 5 years after the palm pre, this isn't a built in feature at this point. The market is running more and more toward unopenable, and unserviceable phones anyway. The inductor back panel for my pre was exactly the same size as the factory one.

    That being said, webOS let you do things current phones cant to... :|

    1. Re:Pre by RobSwider · · Score: 1

      "The battle between the three wireless charging consortiums is expected to continue to adversely impact adoption of the technology." No one wants to pick a tech that will go obsolete HD DVD. Not to mention having to pay for the licensing of said tech. And I'm guessing that any desire to grow a fourth "standard" in-house would be snuffed out by the threat of IP suits. You know, "For the good of the consumer"®