Amazon's Android Appstore Coming To BlackBerry
New submitter Hammeh (2481572) writes "BlackBerry announced they have reached a licensing agreement with Amazon to provide the Amazon Android Appstore to be shipped with BlackBerry OS 10.3, which is due to be released this fall. The Amazon Appstore will exist alongside the current BlackBerry World, bringing more than 200,000 Android apps directly to BB 10.3 devices. As part of the announcement, BlackBerry also outlined how they will be closing the Music and Video sections of BlackBerry World, as they will be provided by the Amazon Appstore. The question: is it enough to save BlackBerry in the consumer market, or is it too little, too late?
Now we get all the benefits of Blackberry's excellent hardware AND all the apps of Android. They should have had this a year ago!
How long has it been since BlackBerry has had more than a negligible share of the consumer market? These days, they seem to be almost exclusively enterprise. Seriously, the last time I can think of that anybody I know who bought their own BlackBerry was like 7 years ago. Who is using BlackBerry for personal use?
When your market share in the consumer market is approximately 0% "saving" is not good, what you need to do is grow market share. So the question is whether an appstore which is as good as your competitors will grow market share for blackberry in the consumer market. And I think the answer it takes more than just being as good as your competitors in one area to gain market share. Perhaps if they just put out some decent android phones that had the old (patented) blackberry keyboard then they could regain some market share from the texters that hate on screen keyboards. That is the one feature they can offer consumers that will be better than the competition. "Saving" market share only applies to the corporate and government markets where they still have market share to lose.
I'm not sure how much an app store "saves" market share in government, but I do know cost is a factor. I am in government and just received a Z10 after having a 9900 for a few years. Our agency was looking to go iPhone, but AT&T literally gave us the devices FOR FREE and then a credit of about $32 per old device for recycling, so the net cost of going iPhone would have been $40,000 (400 devices at about $100 per) and the net cost of Blackberry was -$12,800 (technically -$52,800 if you count the "saved" $100 per device). IT described it to me as "status quo with better hardware, and we can kick the can of moving platforms down the line or until BB goes out of business."
So I can have all the benefits of a closed source phone and OS, the fragmentation of Androids open source market AND blackberries compliance with the whims of 3rd world dictators? Fantastic! Maybe next they can figure out how to make the phone weigh as much as a desktop PC.