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Amazon Announces 'Fire Phone'

Amazon has unveiled the Fire Phone. It runs a modified version of Android, and it will launch exclusively for AT&T's network. The screen is a 4.7" IPS LCD (they tested from 4.3" to 5.5", and decided 4.7" worked best for single-hand use), with an emphasis on brightness. It runs on a quad-core 2.2GHz processor with 2GB of RAM, and an Adreno 330 GPU. It has a rear-facing, 13-megapixel camera using an f/2.0 five-element lens with image stabilization. There's a dedicated physical button on the side of the phone that will turn it on and put it into camera mode when pressed. The phone comes with dual stereo speakers that produce virtual surround sound. Amazon wants the phone to be distinctive for its ability to provide video content, both from a hardware and software perspective.

The Fire Phone runs Mayday, Amazon's live tech support service for devices. They also demonstrated Firefly, software that recognizes physical objects using the phone's camera, as well as TV shows and songs it hears. It runs quickly, often identifying things in less than a second (and it pulls up an Amazon product listing, of course). It can even recognize art. Firefly has its own dedicated physical button on the phone, and Amazon is providing a Firefly SDK to third parties who want to develop with it. Another major feature of the Fire Phone is what Amazon calls "dynamic perspective." Using multiple front-facing cameras, the phone tracks the position of a user's head, and uses that to slightly adjust what's displayed on the screen so content is easier to see from the new angle. It allows for gesture control of the phone — for example, you can tilt the phone to scroll a web page or move your head slightly look around a 2-D stadium image when browsing for available seats. Putting your thumb on the screen acts like a mute button for the head tracking, so it isn't confused when you look up from the screen or turn your head to talk to somebody. It's an impressive piece of software, and they've made an SDK available for it.

30 of 192 comments (clear)

  1. Perhaps not the best name by Anonymous Coward · · Score: 5, Funny

    ...for any device that has batteries inside it. All you need is one faulty batch, and this is quickly confirmed as the phone that burns people's hands off.

    1. Re:Perhaps not the best name by Anonymous Coward · · Score: 3, Funny

      Perhaps one of the buttons can be set to directly call the Fire Dept.

    2. Re:Perhaps not the best name by tooslickvan · · Score: 3, Funny

      Actually, Fire Phone is a great name the phone because if it catches fire but with a battery defect that causes it to catch on fire it will be too difficult to write headlines like Amazon CEO fired for Fire Phone fires that no one will be fired since no one will understand what's going on.

    3. Re:Perhaps not the best name by dtmos · · Score: 3, Funny

      Yeah, "halt and catch fire" has a new meaning when the device has a lithium battery.

    4. Re:Perhaps not the best name by neilo_1701D · · Score: 4, Funny

      Perhaps one of the buttons can be set to directly call the Fire Dept.

      Mayday, perhaps?

    5. Re:Perhaps not the best name by steelfood · · Score: 2

      It's probably not the best name for any device.

      I can see people going to a Fire Phone sale thinking they were going to get phones at a heavy discount. And you could describe early adopters of this phone as having caught onto fire.

      It's just a bad name in general.

      --
      "If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
    6. Re:Perhaps not the best name by Anonymous Coward · · Score: 2, Funny

      Probably easier to remember than 0118 999 881 999 119 7253.

  2. prices by Anonymous Coward · · Score: 4, Informative

    According to AT&T's site, the phone will cost $199 with a two-year contract for a 32GB device and $299 for a 64GB device. The phone will cost $650 off-contract, which is common for high-end smartphones.

  3. Holy crap that's expensive by timeOday · · Score: 2

    According to Amazon's website, the phone will range from $649 to $749 with an AT&T contract and will be available starting July 25.

    cite. Even if that's a misprint and that's the price without a contract, that is WAY too much money!

    It is amazing how much phone you can get for $100 now - GPS, decently high-res screen, MicroSD slot. If you ask me the movement is towards off-contract phones that provide a decent value, and $749 phones are going the way of the $3500 PC.

    1. Re:Holy crap that's expensive by Charliemopps · · Score: 2

      What's funny is that for a lot of us, our first PC probably cost around 3500$ back in the day and now most people think the Mac Pro is a really expensive computer.

      That's true. But when I bought my first computer, there wasn't one sitting next to it for $200.

    2. Re:Holy crap that's expensive by Em+Adespoton · · Score: 3, Informative

      A walk down memory lane:

      • Apple Lisa: January 19, 1983: US$9,995
        Macintosh 128k: January 24, 1984: US$2,495
        Macintosh 512k: September 10, 1984: US$2,795
        Macintosh XL: January 1, 1985: US$3,995
        Macintosh Plus: January 16, 1986: US$2,599
        Macintosh 512Ke: April 14, 1986: US$2,000
        Macintosh SE: March 2, 1987: US$2,900 (dual floppy) US$3,900 (with 20 MB hard drive)
        Macintosh II: March 2, 1987: US$5,500
        Macintosh IIx: September 19, 1988: US$7,800
        Macintosh SE/30: January 19, 1989: US$6,500
        Macintosh IIcx: March 7, 1989: US$5,369
        Macintosh IIci: September 20, 1989: US$6,269
        Macintosh IIfx: March 19, 1990: US$9,900
        Macintosh Classic: October 15, 1990: US$999
        Macintosh IIsi: October 15, 1990: US$2,999
        Macintosh LC: October 15, 1990: USUS$2,500 (plus monitor)
        Macintosh Portable: February 11, 1991: US$6,500
        Macintosh Classic II: October 21, 1991 (MCII): US$1,900
        Powerbook 100: October 21, 1991: US$2,500
        PowerBook 140: October 21, 1991: US$2,900
        PowerBook 170: October 21, 1991: US$4,600
        Macintosh Quadra 700: October 21, 1991: US$5,700
        Macintosh Quadra 900: October 21, 1991: US$8,500
        Macintosh LCII: March 1992: USUS$1,400 (plus monitor)
        Powerbook 145-180 + Duos: October 19, 1992: US$2,150 - USUS$3,870
        Macintosh IIvx: October 19, 1992: US$2,950
        Macintosh IIvi: October 19, 1992: US$3,000
        Color Classic: February 10, 1993: US$1,400
        Macintosh LCII: February 10, 1993: USUS$1,350 (plus monitor)
        Color Classic II: October 1, 1993: US$1,400
        Too many to list: 1993: US$900 - US$5,900

      I figured that would provide a useful summary of how prices on Macs were trending 30-20 years ago. These prices aren't adjusting for inflation.
      Notable standouts: Quadra 605 in 1993 for $900 (sans monitor) and Mac Classic in 1990 for $999 - the two dips below $1,000 for Apple.
      So compare prices:
      All-in-one 1994: $1200-$1700
      All-in-one 2014: $1099-$2199
      Laptop 1994: $1450-$5200
      Laptop 2014: $899-$2799
      Desktop 1994: $1280-$6700
      Desktop 2014: $2999-$6999
      Handheld Device 1994: $500-$600
      Handheld Device 2014: $229-$929

      Summary: more range/options for all-in-one, laptop and handhelds today, less for desktop.

  4. Re:Anyone else think Neo900 is too little, too lat by Grishnakh · · Score: 4, Interesting

    My enthusiasm is dead not because of the tech, but because of all the handcuffs that come with today's devices.

    This stupid Amazon phone, for instance, only works on the AT&T network. WTF? AT&T is probably the worst of the bunch. That alone disqualifies it for me. The bit about it spamming me with Amazon ads doesn't help. I don't need a phone that tries to sell me stuff.

    Other Android phones aren't much better; they're closed-source and don't get updates for more than a few months after they're released. CyanogenMod may be a good alternative here, but you have to select your phone carefully here since only a few select phones have good CM support.

    Apple phones are the epitome of lock-in. And Windows phones are, well, Windows phones.

    What I want is a well-made Android phone that runs CyanogenMod, has an easily-replaced battery and SD card, and works on T-mobile (at least until they get consumed by some shitty company like Verizon).

  5. Is it locked to the Amazon app store like... by Assmasher · · Score: 4, Interesting

    ...the rest of their stuff?

    If so, not only a "no thanks" but I would like to add a "I hope you die a flaming fiery death and nobody is stupid enough to buy you..."

    --
    Loading...
    1. Re:Is it locked to the Amazon app store like... by MindStalker · · Score: 3, Informative

      That may have been true in their first release, but Fire devices have been able to incorporate Google Play for a while now. There as "Apps from unknown sources" option now. Though it still a little tricky to copy over the apx file.

      http://www.gizmag.com/how-to-i...

    2. Re:Is it locked to the Amazon app store like... by Anonymous Coward · · Score: 2, Insightful

      The A in AOSP stands for...

    3. Re: Is it locked to the Amazon app store like... by the_humeister · · Score: 2

      There's always going to be a flaw such that a new ROM can be installed. It's just a matter if whether there are enough interested technical people to figure it out. The Kindle Fires are rootable and have Cyanogenmod ROMs.

  6. Re:Anyone else think Neo900 is too little, too lat by drinkypoo · · Score: 2

    What's wrong with the Google Nexus as a nerd-friendly hackable phone?

    Lack of a card slot and battery door. Otherwise nothing.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  7. Re:Anyone else think Neo900 is too little, too lat by bill_mcgonigle · · Score: 3, Interesting

    What I want is a well-made Android phone that runs CyanogenMod, has an easily-replaced battery and SD card, and works on T-mobile (at least until they get consumed by some shitty company like Verizon).

    How about a Galaxy S4? That's what I'm running. I have a Sprint-branded model running on Verizon MVNO prepaid (only carrier around here - sounds like it's different where you live). I got mine from Amazon, as it happens - looks like they have a T-Mobile model too.

    Mine's running 4.4.2 CM milestone, fully encrypted. 64GB SanDisk SDHC (make sure you do an aligned format under Linux) w/ Incipio Dual Pro case. Battery pops out on demand. Make sure you get Odin for Windows if you intend to install custom ROM's.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  8. Resolution is 1280x720 by sexconker · · Score: 5, Insightful

    This thing should fail and fail hard.

    AT&T only.
    1280x720 resolution.
    $649 or ridiculous contracts.
    No external sd support.
    Not real Android.
    No Google Play store or Google apps.
    Weakly specced.
    Nonstop monitoring and control by Amazon.

    It's going to sell like fucking hotcakes, isn't it?

    1. Re:Resolution is 1280x720 by Charliemopps · · Score: 4, Insightful

      Never underestimate the stupidity of the general public.

  9. Nooooo... $199 on contract. by jpellino · · Score: 3, Interesting

    The higher numbers are for without a contract. Dynamic perspective is Apple's current feature plus flagpole-sitting. Firefly is nice, it's their version of Delicious Library plus Shazam plus ABC, "It even tells you where to buy it!" Really? Guess where it's going to tell you to buy it... That one handed tilt feature will come in very handy while walking or being the passenger in a vehicle. Repurpose it as a speed reading app.

    --
    "Win treats sysadmins better than users. Mac treats users better than sysadmins. Linux treats everyone like sysadmins."
  10. Hard to see the point by DrXym · · Score: 5, Funny

    When shopping for phones I always look for one which runs a fork of Android, which is locked into Amazon services, which is tied to a phone provider and doesn't cost any less than a regular unencumbered phone.

  11. Re:$750??? HAHAHAHAH!!! by uCallHimDrJ0NES · · Score: 2

    $649 for the base one, the same as basically all other flagship smart phones... and other Android phones aren't spyware ridden?

    Jeff, is that you?

    --
    Cloudiot: A person who does not see offsite storage as a way to lose control over access to his or her own data.
  12. Re: wi-fi by Russ1642 · · Score: 2

    Microsoft says you shouldn't need ac. Just roll down the window.

  13. Re:Anyone else think Neo900 is too little, too lat by Grishnakh · · Score: 2

    Did you miss this line? "I don't need a phone that tries to sell me stuff."

    Besides, you're not paying to be sold stuff, you're paying for a phone and the other functionality that comes with that. But the shopping stuff is an add-on that spoils the utility of the device IMO.

    Still, I wonder how good the hardware is. If the phone is being subsidized by Amazon, and if CyanogenMod can make a new firmware for it (which doesn't have any shopping stuff or other crapware), then it might be worth it. Of course, Amazon probably wouldn't like that too much.

  14. This reminds me of the ROKR E1 by sirwired · · Score: 4, Interesting

    This phone strongly reminds me of the Motorola ROKR, a pre-iPhone device whose sole redeeming quality, vs. any other dumbphone of the time, was that it could play tracks you downloaded from iTunes and manually transferred to the phone over USB 1.0. It would only accept 100 songs and/or 1GB of files, whichever limit you hit first. It wouldn't play MP3's.

    Amazon has released a phone that has nothing to distinguish itself from the competition other than the fact it is hog-tied to the Amazon ecosystem. It's does not have any particularly interesting features that could not be implemented in pure software, and the price is nothing to write home about either.

    I don't see any reason why anybody would purchase this over the Moto G LTE, or any number of other smartphones that are available for a heckava lot less money. If you really don't mind being tied to a contract, there are better phones for less than the $200 they want.

  15. Re:Anyone else think Neo900 is too little, too lat by SpzToid · · Score: 4, Interesting

    Have you considered a Fairphone to meet your specifications, which among many other redeeming qualities prides itself on its repairability, which includes being able to root your own phone whenever you want? So you can install CyanogenMod, or perhaps Jolla's Sailfish OS (that can also run Droid apps). It has a *lot* going for it, especially its designer's goal of staying out of the scrap heap as long as possible. About the only downside is the one attribute they didn't prioritize by design is being the fastest phone with the latest technology; but you must also consider the upsides when doing your own research to see if this is a good phone for you.

    http://www.nytimes.com/2014/06...

    https://www.fairphone.com/

    It uses a GSM SIM card, so it'll work on T-mobile worldwide as you require. I've held one and it's plenty classy in the hand.

    --
    You can't be ahead of the curve, if you're stuck in a loop.
  16. Maybe this is for our parents? by Schnapple · · Score: 3, Interesting

    The Fire Phone runs Mayday, Amazon's live tech support service for devices.

    I haven't experienced it myself but when I see the Amazon Kindle Fire commercials where they demonstrate you can talk to a live Amazon person to help you use your tablet, my first thought was "that would be great for my parents", especially since it would lessen the number of calls I would get from them on how to do something with their technology device du jour.

    You would think that something locked down like an iOS device wouldn't lend itself to needing this kind of tech support help, but in certain areas - especially phone calls - there's a certain level of resistance to technology complexity with the older crowd. It sounds like I'm being mean with regards to age but I have known several older people over the last few years who went out and bought an iPhone because it was the new shiny thing and then took it back because they couldn't figure out how to use it or didn't like how complicated it made things. As much as it makes perfect sense to you and I that the phone is a more generalized computing device nowadays and wanting to make a phone call is basically launching a program, the older set knows that you used to just open the fucking thing and start dialing.

    I'm not sure if the Fire Phone will make all that better (in particular I can almost guarantee my parents in particular would fucking hate the 3D screen thing) but I do think perhaps there's an untapped market out there for people who want a less-smartphone. After all, isn't that basically what "locked down" Android tablets like the Kindle Fire and the Nook are? Google, Apple and Microsoft are all trying to outdo each other on technical whiz-bang, and this entry from Amazon doesn't seem to impress the Slashdot crowd at all. Maybe this one is for our parents?

  17. Who cars? Want Kindle! by YoungManKlaus · · Score: 3, Interesting

    I finally want a new kindle with a high-dpi e-ink display, everything else I could not give two fucks about.

  18. Re:How is it weakly spec'd by sexconker · · Score: 2

    The Note 3 has a 1920x1080 screen (ruined by fucking pentile though), has a stylus, has a larger screen (obviously), runs real Android and comes with Google's apps and the Play store, has much better battery life, supports micro SD cards, supports all carriers and bands, and will have been on the market for 10 months (almost an eon in the mobile world) before Amazon's phone is in anyone's hands.
    For the Fire Phone to be similar (yet obviously inferior) to a phone that's nearly a year older isn't a good thing.

    I'm going to completely disagree on 1280x720 being enough. The jump from the Nexus 4 (1280x768) to the Nexus 5 (1920x1080) is strikingly obvious, despite the small increase in screen size (4.7 inches to 5 inches).