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Amazon Announces 'Fire Phone'

Amazon has unveiled the Fire Phone. It runs a modified version of Android, and it will launch exclusively for AT&T's network. The screen is a 4.7" IPS LCD (they tested from 4.3" to 5.5", and decided 4.7" worked best for single-hand use), with an emphasis on brightness. It runs on a quad-core 2.2GHz processor with 2GB of RAM, and an Adreno 330 GPU. It has a rear-facing, 13-megapixel camera using an f/2.0 five-element lens with image stabilization. There's a dedicated physical button on the side of the phone that will turn it on and put it into camera mode when pressed. The phone comes with dual stereo speakers that produce virtual surround sound. Amazon wants the phone to be distinctive for its ability to provide video content, both from a hardware and software perspective.

The Fire Phone runs Mayday, Amazon's live tech support service for devices. They also demonstrated Firefly, software that recognizes physical objects using the phone's camera, as well as TV shows and songs it hears. It runs quickly, often identifying things in less than a second (and it pulls up an Amazon product listing, of course). It can even recognize art. Firefly has its own dedicated physical button on the phone, and Amazon is providing a Firefly SDK to third parties who want to develop with it. Another major feature of the Fire Phone is what Amazon calls "dynamic perspective." Using multiple front-facing cameras, the phone tracks the position of a user's head, and uses that to slightly adjust what's displayed on the screen so content is easier to see from the new angle. It allows for gesture control of the phone — for example, you can tilt the phone to scroll a web page or move your head slightly look around a 2-D stadium image when browsing for available seats. Putting your thumb on the screen acts like a mute button for the head tracking, so it isn't confused when you look up from the screen or turn your head to talk to somebody. It's an impressive piece of software, and they've made an SDK available for it.

10 of 192 comments (clear)

  1. Perhaps not the best name by Anonymous Coward · · Score: 5, Funny

    ...for any device that has batteries inside it. All you need is one faulty batch, and this is quickly confirmed as the phone that burns people's hands off.

    1. Re:Perhaps not the best name by neilo_1701D · · Score: 4, Funny

      Perhaps one of the buttons can be set to directly call the Fire Dept.

      Mayday, perhaps?

  2. prices by Anonymous Coward · · Score: 4, Informative

    According to AT&T's site, the phone will cost $199 with a two-year contract for a 32GB device and $299 for a 64GB device. The phone will cost $650 off-contract, which is common for high-end smartphones.

  3. Re:Anyone else think Neo900 is too little, too lat by Grishnakh · · Score: 4, Interesting

    My enthusiasm is dead not because of the tech, but because of all the handcuffs that come with today's devices.

    This stupid Amazon phone, for instance, only works on the AT&T network. WTF? AT&T is probably the worst of the bunch. That alone disqualifies it for me. The bit about it spamming me with Amazon ads doesn't help. I don't need a phone that tries to sell me stuff.

    Other Android phones aren't much better; they're closed-source and don't get updates for more than a few months after they're released. CyanogenMod may be a good alternative here, but you have to select your phone carefully here since only a few select phones have good CM support.

    Apple phones are the epitome of lock-in. And Windows phones are, well, Windows phones.

    What I want is a well-made Android phone that runs CyanogenMod, has an easily-replaced battery and SD card, and works on T-mobile (at least until they get consumed by some shitty company like Verizon).

  4. Is it locked to the Amazon app store like... by Assmasher · · Score: 4, Interesting

    ...the rest of their stuff?

    If so, not only a "no thanks" but I would like to add a "I hope you die a flaming fiery death and nobody is stupid enough to buy you..."

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  5. Resolution is 1280x720 by sexconker · · Score: 5, Insightful

    This thing should fail and fail hard.

    AT&T only.
    1280x720 resolution.
    $649 or ridiculous contracts.
    No external sd support.
    Not real Android.
    No Google Play store or Google apps.
    Weakly specced.
    Nonstop monitoring and control by Amazon.

    It's going to sell like fucking hotcakes, isn't it?

    1. Re:Resolution is 1280x720 by Charliemopps · · Score: 4, Insightful

      Never underestimate the stupidity of the general public.

  6. Hard to see the point by DrXym · · Score: 5, Funny

    When shopping for phones I always look for one which runs a fork of Android, which is locked into Amazon services, which is tied to a phone provider and doesn't cost any less than a regular unencumbered phone.

  7. This reminds me of the ROKR E1 by sirwired · · Score: 4, Interesting

    This phone strongly reminds me of the Motorola ROKR, a pre-iPhone device whose sole redeeming quality, vs. any other dumbphone of the time, was that it could play tracks you downloaded from iTunes and manually transferred to the phone over USB 1.0. It would only accept 100 songs and/or 1GB of files, whichever limit you hit first. It wouldn't play MP3's.

    Amazon has released a phone that has nothing to distinguish itself from the competition other than the fact it is hog-tied to the Amazon ecosystem. It's does not have any particularly interesting features that could not be implemented in pure software, and the price is nothing to write home about either.

    I don't see any reason why anybody would purchase this over the Moto G LTE, or any number of other smartphones that are available for a heckava lot less money. If you really don't mind being tied to a contract, there are better phones for less than the $200 they want.

  8. Re:Anyone else think Neo900 is too little, too lat by SpzToid · · Score: 4, Interesting

    Have you considered a Fairphone to meet your specifications, which among many other redeeming qualities prides itself on its repairability, which includes being able to root your own phone whenever you want? So you can install CyanogenMod, or perhaps Jolla's Sailfish OS (that can also run Droid apps). It has a *lot* going for it, especially its designer's goal of staying out of the scrap heap as long as possible. About the only downside is the one attribute they didn't prioritize by design is being the fastest phone with the latest technology; but you must also consider the upsides when doing your own research to see if this is a good phone for you.

    http://www.nytimes.com/2014/06...

    https://www.fairphone.com/

    It uses a GSM SIM card, so it'll work on T-mobile worldwide as you require. I've held one and it's plenty classy in the hand.

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    You can't be ahead of the curve, if you're stuck in a loop.