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Google's Nest Buys Home Monitoring Camera Company Dropcam

rtoz writes: The popular home monitoring camera startup "Dropcam" will be acquired by Nest Labs, the maker of smart thermostats and smoke detectors. The deal is worth $555 million in cash. Nest itself was purchased by Google just four months ago for $3.2 billion. Dropcam is a cloud-based, Wi-Fi video monitoring service, founded in 2009. It lets users place cameras throughout a home for live-viewing and recording. The cameras also include options for night vision and two-way talking with built-in microphones. Dropcam has never disclosed sales, but it is routinely the top-selling security camera on Amazon, and it recently branched into selling in retail stores like Apple and Best Buy. People concerned about the privacy implications of Google's acquisition of Nest may be further unsettled by Nest's purchase of a home surveillance company. Nest's founder Matt Rogers anticipated this issue, and insisted that there's no reason to worry. In his blog post, he says that data won't be shared with anyone, including Google, without a customer's permission. Nest has run into product challenges recently.

14 of 82 comments (clear)

  1. Re:Not anyone, except, No Shit Arselock? by Wonko+the+Sane · · Score: 4, Insightful

    Could Google be any more transparent as a willing and eager participant of the surveillance state?

    It'd be nice if they'd at least pretend to hide what they are doing, so as to not so blatently insult our intelligence.

  2. WTF? Does Google think people are that insane? by Jane+Q.+Public · · Score: 4, Interesting

    Seriously... who in their right mind would involve Google in their home security?

    Might as well just hire Big Brother.

    1. Re:WTF? Does Google think people are that insane? by genocitizen · · Score: 2

      I will reference this comment 5 years from now, with sales figure of "GoogleCam", just to make a point.

    2. Re:WTF? Does Google think people are that insane? by IonOtter · · Score: 2

      It's not that Google thinks that people are that insane?

      They know for a fact that people are that ignorant of the danger. And they aren't going to do anything to dissuade people of that fact. Keeping the masses ignorant of the danger is how they've made so much money, and will continue to make so much money.

      Because at the end of the day, if people have to choose between getting shiny new toys that will give them the delusion of being cool, or living without them, the majority will choose the shiny new toys. They can't help it, after all? It's actually a function of evolution: bird with the prettiest feathers gets the most mates and all that.

      While I detest what they've done, I have to commend Google for subverting both common sense *and* evolution at the same time.

      --
      [End Of Line]
    3. Re:WTF? Does Google think people are that insane? by gstoddart · · Score: 3, Informative

      I have to commend Google for subverting both common sense *and* evolution at the same time.

      Amazing how much evil you can do with a motto which says do no evil.

      Evil inc., we're the good guys, honest

      --
      Lost at C:>. Found at C.
  3. Re:Treasure what little time remains in your lives by craigminah · · Score: 5, Funny

    Reminds me of the Mars Attacks aliens saying "We come in peace, we mean you no harm" right before they pew-pewed everyone.

  4. You can never trust companies by mbone · · Score: 5, Insightful

    In his blog post, he says that data won't be shared with anyone, including Google, without a customer's permission.

    You can, at least at times, trust people, especially ones you know well. A person's word may mean something.

    You can, however, never trust companies unless you have a contractual relation with them (and, at times, not even then). A company's word is meaningless. Times change, people change, and what was impossible can become all too easy. The day will come, for example, when Mr Rogers is no longer at Dropcam / Nest / Google, and his successor may feel differently (or may be ordered to feel differently) about this.

    This is without mentioning the elastic definitions of "permission" used at times on the Internet.

  5. Re:NSAdrop by gstoddart · · Score: 4, Insightful

    so typical in totalitarian regimes.

    Google isn't the totalitarian regime.

    It's one of the big players in the oligarchy which is taking over control of everything, but which is cozy with the nascent totalitarian regime which is forming all around us.

    Once governments have access to ubiquitous information about everybody through government peering to bypass laws, and appropriation from corporations under secret order, and trade agreements which allow corporations to sue governments for lost revenue ... well, if you have nothing to hide you have nothing to fear, right?

    Then you have totalitarian governments beholden to an oligarchy.

    Sounds like some wacky fiction, don't it?

    --
    Lost at C:>. Found at C.
  6. Privacy policy by QuietLagoon · · Score: 5, Informative
    From the summary:

    ...he says that data won't be shared with anyone, including Google, without a customer's permission. ...

    What he actually says is:

    ...Like Nest customer data, Dropcam will come under Nest’s privacy policy, which explains that data won’t be shared with anyone (including Google) without a customer’s permission....

    What Nest's privacy policy actually says is:

    We pledge to: ... Ask your permission before sharing your Personally Identifiable Information with third parties for purposes other than to provide Nest’s services,

    Notice how, we won't share your data with anyone without your permission in the article suddenly morphs into we won't share your personally identifiable information with anyone in the actual privacy policy statement?

    What about the other non-personally identifiable data, like when my house is empty? Or how many people are in the house? etc, etc.

    1. Re:Privacy policy by Anonymous Coward · · Score: 2, Insightful

      "We may share your aggregated and anonymous information in a variety of ways, including to publish trends about energy use and conservation" ...

      First they said "aggregated and anonymous information" not "aggregated, anonymous information" so they are talking about two separate things: aggregated information is one, and anonymous information is another. Anonymous information doesn't include your name, but your name can be correlated with it by knowing any unique part of it. This subtle difference in English usage is designed to be misunderstood by people reading the policy.

      Second they say "including to" instead of "only for the purpose of". Giving a list of approved uses doesn't prevent them from using your data in any other way. This again is designed to trick people into feeling their data will only be used for those purposes. The only purpose of listing out a few approved uses is to put your mind at ease without promising anything at all.

      Third they say "we’ve taken steps to ensure that the information cannot be linked back to you" not "we ensure that the information cannot be linked back to you". This again is not a promise that your information is anonymous, only that they took "steps". Their steps could be to spell your name in pig-latin or any other less-than-effective measure.

      If they want to be trusted by anybody other than fools they must spell out all ways your data will be used and what steps they take to make it anonymous and make themselves liable for violations. Their policy is just a whitewash.

    2. Re:Privacy policy by mbone · · Score: 2

      As long it's anonymous, I don't care.

      It is surprisingly hard to anonymize data, and I would not trust anyone who claims to do so. This is just the metadata problem all over again.

      To be useful at all, this data has to be tied to geography and time somehow, and also last for at least a while. So, suppose I anonymize thermostat data to zip code, so it might provide information like, in zip code X house Y with a 2 zone system the owners went on vacation during the spring break for the X county public school system, etc. It doesn't take too much of this to identify a specific house or family, especially if (as Google may well have) you have other information, such as knowledge that a power spike similar to (say) an Apple Mac tower system in area X being turned on occurs at the same time as IP address Z (also in area X) starts using the Internet, or that family A bought plane tickets for a flight that left 2.5 hours after the house thermostat was put into vacation mode.

      So, you can do what you want, but I would ignore assurances of anonymization.

  7. Re:Not anyone, except, No Shit Arselock? by StripedCow · · Score: 4, Insightful

    Here's a message to Google employees:
    Find yourself a more meaningful job. Something in medicine, or in particle physics.
    Or, just about anything outside of that shady advertisement business.

    --
    If Pandora's box is destined to be opened, *I* want to be the one to open it.
  8. Re: I have closed my Gmail and Hotmail accounts by cunina · · Score: 2

    I share your sentiments entirely, but the problem with "free" email services is that even if you don't use it, everyone else does. Most of your emails are being read on the recipients' end regardless of how you get your own mail.

  9. Re: NSAdrop by gstoddart · · Score: 2

    Riiiiight. You should try leaving your mom's basement sometime.

    My Mom doesn't have a basement, you insensitive clod.

    --
    Lost at C:>. Found at C.