Slashdot Mirror
Employees Staying Away From Internal Corporate Social Networks
jfruh (300774) writes As social networks proliferated in the early '10s, so did the idea of a corporate social network — a Facebook-like community on an intranet where employees could interact. Unfortunately, corporate users are staying away in droves, perceiving the systems as one more in-box they'd have to take care of and getting their social-networking fix from Facebook and the like. From what I've seen of these internal networks, another good reason is that they're not as good as the full-time social networks are, and offer access only to a small universe of particpants anyhow. They're like a central-casting "rock band" in '80s movies — they come off as conspicuously aping the real thing.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
there are no games!!! What's the point of a corporate social network if users can't grow virtual crops and live stock???
who get you fired for thinks you did OUTSIDE of work *cough* Brendan Eich *cough* the idea that I'm going to WILLINGLY put another bullet in these asshole's gun is preposterous. It should come as no surprise to employers who place inclusiveness and diversity as corporate goals above profit and shareholder value that no one wants to risk inadvertently being offensive on a social intranet.
I assume anything at work is recorded/stored and can be retrieved on request. This is problematic if you have asshole coworkers and/or bosses. Better not to leave any trace. Anything I access at work is on a personal laptop tethered to my cell, or failing which, an SSH tunnel back home.
Whenever you set off to do something like "setting up an internal corporate Intranet site", you should always be very clear about your answer to this question: "Why are we doing this?" As in, what problem are we solving? How do we actually imagine this being used?
Lots of people will start something like this and think, "This application looks cool. It's like Facebook, but private and we can control it." And yeah, it may be fun to set up, but why are you doing it? What problem does it solve? Does it serve a purpose in disseminating information in a way that a normal website or email mailing list would be less effective? Does it aid in collaboration somehow? Once you have a clear answer, then you have to have a plan on how to get buy-in from employees. How are you going to get them to think it's a good way of accomplishing whatever it is that you hope it'll accomplish? Why should they bother with it at all? You need to convince them and then remind them to follow through.
But none of that works if there's no purpose in the first place. Is the intention just to socialize? First, they can do that in Facebook. If they want a more professional setting, that's what LinkedIn is for. Beyond that, lots of those people are sitting in the same office building anyway, so they can meet face to face. Throw them a little cupcake party on the first Friday of every month. It'll be cheaper, and people will like it more.