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Employees Staying Away From Internal Corporate Social Networks

jfruh (300774) writes As social networks proliferated in the early '10s, so did the idea of a corporate social network — a Facebook-like community on an intranet where employees could interact. Unfortunately, corporate users are staying away in droves, perceiving the systems as one more in-box they'd have to take care of and getting their social-networking fix from Facebook and the like. From what I've seen of these internal networks, another good reason is that they're not as good as the full-time social networks are, and offer access only to a small universe of particpants anyhow. They're like a central-casting "rock band" in '80s movies — they come off as conspicuously aping the real thing.

38 of 131 comments (clear)

  1. besides that by roc97007 · · Score: 5, Insightful

    ...the whole idea of social networks is to get *away* from work....

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    1. Re:besides that by Mr+D+from+63 · · Score: 4, Insightful

      Internal networks are typically set up with some goal in mind, like to "promote new ideas and enhance creative discussion". The main problem is that their existence is driven by the goal, not by demand. Employees are not asking for these tools. Employees can actually meet and talk to each other, there is typically already an infrastructure set up to support that. Therefore, employees are not getting any benefit from them.

    2. Re:besides that by peragrin · · Score: 3, Interesting

      The trick is could these be use by telecommuters to feel more like they are at work?

      --
      i thought once I was found, but it was only a dream.
    3. Re:besides that by knightghost · · Score: 2

      I disagree. Employees are scattered across the globe so cannot meet and talk. Also, there are so many layers and locations that often its hard to find the right person to talk with.

      When done right, people with good ideas get recognized and those ideas promoted, questions get answered, and transparency is added.

      When done wrong (most the time), ideas are stolen, people waste time, and politics are played.

    4. Re:besides that by Anonymous Coward · · Score: 2, Informative

      No. The idea of social networks is to spy on you. To collect as much information about you and use it in some way, often to make money. The whole "social" thing is only relevant as a marketing term. They might as well call them spying networks. Did you sleep the last 10 years?

    5. Re:besides that by roc97007 · · Score: 2

      No. The idea of social networks is to spy on you. To collect as much information about you and use it in some way, often to make money. The whole "social" thing is only relevant as a marketing term. They might as well call them spying networks. Did you sleep the last 10 years?

      Ok, given that, what would a work-based social network be? What's next, social.gov?

      --
      Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
    6. Re:besides that by Anonymous Coward · · Score: 2, Interesting

      Exactly, who the hell wants to socialize with their co-workers??? I'm just here to collect a paycheck. Most of these idiots are the ones tat make my life miserable as it is.

    7. Re:besides that by Austerity+Empowers · · Score: 3, Insightful

      Plus criticism has to be heavily censored and moderated, comments may end up being career limiting, and since there is no anonymity, the dialog usually driven by the strongest personality in the company, who likely is also driving every other damned thing to the ground. It's better not to have any such forum, or if forced upon you, to ignore it as vigorously as possible.

    8. Re:besides that by Anonymous Coward · · Score: 2, Insightful

      Bingo! None of our users want to touch the damned thing that management bitched so heavily that we needed. Now it is just one more kneejerk made VM sucking away our resources.

      One of the biggest avoidances is because they think they will be handing HR information in a gift wrapped box. And they are pretty much right.

    9. Re:besides that by khasim · · Score: 2

      Employers can read your emails, so having a 'conversation' on a social tool should not be a problem as long as you don't include stuff you wouldn't include in a meeting or email.

      But that is the problem. There are already different avenues for that same professional interaction.

      If you want a permanent record of something you write it down and submit it to management.

      If you want a permanent record of the discussion of something you put it in email.

      If you do NOT want a permanent record then you meet in person. Or use a phone that the company does not control (record).

      They are really to do work related stuff,explore ideas and share information.

      That's too much of mixing the informal with the formal. And leaving a permanent trail. People can already do that at the water-cooler or coffee machine WITHOUT it becoming a permanent record at HR. And if someone is remote you can always include them on speaker-phone.

    10. Re:besides that by tlhIngan · · Score: 2

      Internal networks are typically set up with some goal in mind, like to "promote new ideas and enhance creative discussion". The main problem is that their existence is driven by the goal, not by demand. Employees are not asking for these tools. Employees can actually meet and talk to each other, there is typically already an infrastructure set up to support that. Therefore, employees are not getting any benefit from them.

      The other problem is they're often set up to be a means unto themselves. People have email. They get notified when an email comes in and they respond. Internal social networks mean they get an email to check the damn site, which for a lot of people adds absolutely no value to their work.

      And that's the thing, the internal social networks add little perceived value. People don't want to check another inbox when they have a perfectly good one already. Especially if it's pushing work onto them. E.g., you want to solicit feedback on something - people would be happy to email you their comments, but if you ask them to post it on an internal webpage, response will be lower because they see extra work they need to do in order to satisfy someone else's optional request.

    11. Re:besides that by NeutronCowboy · · Score: 2

      You kinda got it right. Corporate social networks are there to promote the distribution of information. But for God's sake, do NOT call them "Facebook for the Enterprise", "Enterprise Social Network", or anything like it. Do not mention enterprise, do not mention facebook, twitter, instagram, or any other idiotic time killer. Call it what you want - "Acme's place for Engineers to comment on feature update requests from PMs", "Worldwide Information Sharing Platform", just don't use the Facebook analogy.

      Second, employees are asking for tools to better share information. Sharing your latest beer run or cake social pictures is not information. Sales people want to know if someone knows someone at corp A, where they just got a meeting for. Support people want to know if anyone has seen weird behavior x that isn't documented anywhere, and hasn't been tagged in a case yet. Others want to know if there are some good presentations on a topic so that they don't have to create them by hand, or just want to get in touch with someone in a particular position but who they have never met. An enterprise social network helps that.

      Here's the third issue, and this is where most corporate social networks fall down. It has to be used by the execs, and the execs have to show to everyone how to use it right. If they start posting pictures of their latest executive retreat where everyone has a Margarita in hand, or they start to talk about what movie they saw over the weekend, shit will irretrievably go in the shitter. Lack of adoption of a corporate social network is always and every time the fault of the corporate leaders. Whether the execs, or just the people everyone wants to listen to.

      --
      Those who can, do. Those who can't, sue.
    12. Re:besides that by Cryacin · · Score: 2

      Personally, I don't see "Facebook" as a "social network" because there is no "network". It is a Social Hub. But whatever.

      It's more of a router... geez.

      --
      Science advances one funeral at a time- Max Planck
    13. Re:besides that by Penguinisto · · Score: 4, Funny

      It's more of a router... geez.

      No, it's more of an overactive IMAP server with a busted spam filter...

      --
      Quo usque tandem abutere, Nimbus, patientia nostra?
  2. Monitoring by SYSS+Mouse · · Score: 4, Insightful

    You think the boss will not monitor internal corporate social network. You can place a lock in your Facebook inbox, you cannot put one in internal corporate social network.

    1. Re:Monitoring by WhoBeDaPlaya · · Score: 5, Insightful

      I assume anything at work is recorded/stored and can be retrieved on request. This is problematic if you have asshole coworkers and/or bosses. Better not to leave any trace. Anything I access at work is on a personal laptop tethered to my cell, or failing which, an SSH tunnel back home.

  3. Another layer of worry by Anonymous Coward · · Score: 2, Insightful

    Not only the internal "social network" are not as robust as the one outside of the company structure, the internal one also comes with another layer of worry --- that is, all the participants are workers of the SAME companies and that the BOSS are watching and listening and reading and RECORDING every bit of info

    Not that the things they are doing in FB are not being recorded (NSA, anyone?) but at the very least workers do not want their boss to know too much about themselves

  4. But more importantly by the_humeister · · Score: 5, Funny

    there are no games!!! What's the point of a corporate social network if users can't grow virtual crops and live stock???

  5. in a world of social justice warriors... by kick6 · · Score: 5, Insightful

    who get you fired for thinks you did OUTSIDE of work *cough* Brendan Eich *cough* the idea that I'm going to WILLINGLY put another bullet in these asshole's gun is preposterous. It should come as no surprise to employers who place inclusiveness and diversity as corporate goals above profit and shareholder value that no one wants to risk inadvertently being offensive on a social intranet.

  6. Survey Says! by Sir_Eptishous · · Score: 4, Insightful

    Implemented properly, ESN can be beneficial, analysts say.

    Analysts say do they?
    Well, if I were an analyst whose livelihood depended on implementing and supporting ESN, I would say so to.

    --
    We play the game with the bravery of being out of range
  7. Unfriend by Ly4 · · Score: 4, Insightful

    If I 'unfriend' the guy in the next county, no big deal. If I unfriend the guy in the next cubicle, things get a bit more complicated.

  8. Utility is the least of the problems. by wcrowe · · Score: 3, Insightful

    Why would I want everyone in the entire corporation to know everything about me? It's just like when my company invited everyone to "like" them on FB a few years ago. Yeah, right, so they can keep tabs on everything I do outside of work. Outside of payroll, or my boss, all anyone needs to know about me at work is my name, my title, and perhaps a photograph.

    --
    Proverbs 21:19
  9. Re:Another big problem by WhoBeDaPlaya · · Score: 2

    An LCD privacy filter works wonders. That and my boss is short and can't really peek at my monitors without a ladder :)

  10. "Why are we doing this?" by nine-times · · Score: 5, Insightful

    Whenever you set off to do something like "setting up an internal corporate Intranet site", you should always be very clear about your answer to this question: "Why are we doing this?" As in, what problem are we solving? How do we actually imagine this being used?

    Lots of people will start something like this and think, "This application looks cool. It's like Facebook, but private and we can control it." And yeah, it may be fun to set up, but why are you doing it? What problem does it solve? Does it serve a purpose in disseminating information in a way that a normal website or email mailing list would be less effective? Does it aid in collaboration somehow? Once you have a clear answer, then you have to have a plan on how to get buy-in from employees. How are you going to get them to think it's a good way of accomplishing whatever it is that you hope it'll accomplish? Why should they bother with it at all? You need to convince them and then remind them to follow through.

    But none of that works if there's no purpose in the first place. Is the intention just to socialize? First, they can do that in Facebook. If they want a more professional setting, that's what LinkedIn is for. Beyond that, lots of those people are sitting in the same office building anyway, so they can meet face to face. Throw them a little cupcake party on the first Friday of every month. It'll be cheaper, and people will like it more.

  11. Google + is a mess by 140Mandak262Jamuna · · Score: 2
    Our company moved to google+. I am still not able to figure out a way to keep my corporate profile visible only to the corporation. The circles user interface does not make it obvious which email id is being added to which circle. So many of my personal friends and acquaintances have added my corporate profile in their circles. I see my personal profile in the friend list of colleagues.

    Only reason no one is complaining seriously is because no one takes google + seriously.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  12. Just make it simple by beermad · · Score: 4, Informative

    When I worked for British Telecom, we had nice simple internal Usenet newsgroups. Some specific to particular business-related areas (like programming), others hobby-based (cycling, swimming, etc.) and some just for general chit-chat. No need for any expensive social-networking websites or anything like that, just a simple Usenet server buried in a data centre. It used to be a great way to get to know colleagues all over Britain, as well as a terrific resource when you needed help getting something working.

    1. Re:Just make it simple by CaptainOfSpray · · Score: 2

      I agree. I was a contractor at BT. The internal Usenet was the absolute world's best way to find how to keep your home broadband working when the router BT supplied was trying to sabotage your connection, bandwidth, wifi etc etc. Or when Openreach cocked up supplying your broadband connection in the first place.

      --
      "Cock Up Your Beaver" does not mean what you think. This sig is intended to clog filters and annoy do-gooders
  13. Knowledge base not social network by duckgod · · Score: 4, Interesting

    A knowledge base is one of my company's most treasured resources. I can't stand the idea that two of my employees might share good info and the rest of my company would be locked out. I encourage all questions to be asked on the forum for anyone to answer. Then the info is easily searchable by everyone later on. I pay my employees for everything they produce in the office. Whether that be an end product or an aha moment.

    Now to sell this as a social network is marketing bullshit. I have no use for people sharing vacation photos or making political remarks. Keep that shit on Facebook.

  14. Re:The problem is obvious by Bengie · · Score: 3, Informative

    Around here, being sociable is called being a team player. The CEO and other board members repeatedly tell us how valuable the friendliness of our company is. They've also mentioned in the past that because people know each-other and communicate a lot, efficiency goes up when it comes to customer care because there are questions that the standard scripts cannot answer, and that takes knowing whom to ask. A bureaucratic process is inefficient.

  15. CSN by war4peace · · Score: 4, Insightful

    ...Or, otherwise called, Corporate Social Networks, are loathed by many employees because they're shoved down said employees' collective throat.
    It's not something attractive, but rather mandatory, and people don't like being given directions in this regard.
    Some CEO thinks it's a good idea or finds this as a new toy, and then he enforces its use, his directs roll the shit downhill and all of a sudden the cubicle dweller HAS to meet a weekly/monthly activity quota. It defies the very point of a social network.

    Of course, there are some hilarious effects that pop out:
    - A VP posts some corporate bullshit and everyone under him comes in droves and "like" that post because they wanna look good and enter said VP's graces.
    - Similarly, some douche posts some corporate BS and then begs colleagues for "likes".
    - Proper collaboration tools are ditched because CSN is today's buzz and then everything happens through the social network rather than stuff be sent through the most efficient channel.

    Not to mention that corporate social network software is badly designed, badly implemented, more often than not requiring a separate account to be created specifically for it, spamming inboxes with newsletters, assigned flags and daily digests, erroring out, eating drafts and posts, the UI is horrendous, the integration with other software is buggy as hell.

    For example, out corporate social network has an Outlook Plugin which we were told to install. More often than not, the plugin bugs out and disables paste functionality for the entire machine. It took me hours to narrow down the culprit after finding out I can't copy/paste anything anymore. So now whenever I can't paste stuff I close and re-open my Outlook, which happens too often.

    Just like Communism, it's a good idea. In theory. Only it ignores how humans work.

    --
    ...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
  16. They already have email, why anything more? by gurps_npc · · Score: 2
    Look, 'social networks' consist of a compilation of several functions - email, blog, games, and simple push broadcasting for associations you join.

    Works already provides emails and usually has a tech group that sets up email groups for push broadcasting. push. Generally you don't need the blog, and work actively discourages the uses of games.

    Could we make a successful social network for work? Yes. All you have to do is:

    1. Make it your ONLY form of email - in particular make the subgroups the only way to make email groups.

    2. Use the blogging functionality extensively. Make it your wiki/source for information about how people do their job, what to do when they can't reach you, when you are on vacation, who to reach when you are unavailable, etc.

    3. Let people play games on it for upto one 50 minutes a day (i.e. lunch hour.)

    --
    excitingthingstodo.blogspot.com
  17. Enforced fun by swb · · Score: 2

    This just reminds me of the tedious work social events designed to promote social interaction.

    I guess they're tolerable if they're on work time -- I have to be around these people during work hours anyway, I guess interacting in a non-work mode on someone else's dime isn't a problem.

    But when the activity is off the clock and on my time, I'd really rather not.

  18. Waste of time by CaptainOfSpray · · Score: 4, Informative

    ...(1) the only contributors are employees with time on their hands, who tend to be the drones. Those employees who actually know someting useful to you are too busy to waste time with crap like this
    (2) the only employees who will tell you anything at all are ones you have actually met face to face - otherwise you are not a real person, and they don't trust you, no matter what you say.

    Been there, done this with a multinational corp.

    --
    "Cock Up Your Beaver" does not mean what you think. This sig is intended to clog filters and annoy do-gooders
    1. Re:Waste of time by khasim · · Score: 2

      ...(1) the only contributors are employees with time on their hands, who tend to be the drones.

      Maybe. They do need extra time to type something up that can be read the way they intended it.

      Those employees who actually know someting useful to you are too busy to waste time with crap like this

      I'd say it was because the people with the knowledge are busy applying that knowledge to the issues that have arisen that affect X people. Do they have time to type a reply to your question if your question isn't shared by X other people?

      We've all had to wade through different forums looking for answers where there are thousands of threads NOT related to what YOU are having a problem with.

      And no one thinks about the problem the same way YOU do. I cannot print. Why? Because I changed my password and forgot it and cannot login to get the document to print it. So it is a printing problem.

      (2) the only employees who will tell you anything at all are ones you have actually met face to face - otherwise you are not a real person, and they don't trust you, no matter what you say.

      I've seen this in action and it annoys me. The people who get their problems addressed are the people who:

      a. Have the time to camp out next to someone until that someone fixes their problem.

      b. Have a manager who can demand that the other manager re-allocate their workers' time to fix the problem.

      c. Have already established a friendship with the person who can fix the problem. I brought cookies for you! Hope you like them. By the way, there's a small problem with the X. Could you look at it sometime?

    2. Re:Waste of time by kaladorn · · Score: 2

      c. Have already established a friendship with the person who can fix the problem. I brought cookies for you! Hope you like them. By the way, there's a small problem with the X. Could you look at it sometime?

      I agree with all of your points (for large companies). I think this is generally a result of siloing and reporting chains that are vertical when necessary job activites are often horizontal across reporting chains.

      I'd like to single out your point c. as a key example of why it is better to get along and go along and to be friends with key assets in your company. As an employee and a consultant working for other companies and requiring their technical assets to assist (when time is rarely budgeted for those assets to do so), I can say that it has always been a great idea to know, make friends with, and be thought of as a friend by:

      i) IT staff (someone has a non-critical problem, I have a non-critical problem, that other person is a jerk to the IT department, I have lunch and commiserate with them.... guess whose non-critical problem gets first attention?)
      ii) Admin/reception/payroll staff (timesheet issues and invoice issues get solved much more easily)
      iii) Key developers in customer organizations (who then make the time to help a friend moreso than to help 'the contractor')
      iv) Key developers and project managers in your own organization (who then listen to your issues if you present them carefully and sometimes this buys you extra time or management support)

      A lot of times, it is just about listening to other people's issues re the job or their home life and being a bit sympathetic. Sometimes it means spending a few minutes of your time helping them out when you aren't obliged to. Combine these, and you've got both a sense of debt and a sense you are a friend and those go a long way in ANY setting.

      This isn't a mercenary/manipulative concept - I actually do care about the people around me and their troubles. I know that if I help them, they'll usually help me if they can. Sometimes they can't and being understanding about that is pretty important too. If someone is swamped, recognize that and let them be - just ask if there is a time you might be able to talk to them once they are less swamped. Often times they'll be able to help you later in the day or the next day.

      Exhaust all your own resources and solutions first before bothering others (unless they will take exhorbant amounts of time). When you go ask for help, you want the other asset to understand that you've done your due diligence and have actually hit a wall.

      Another problem with some social networks inside companies is that they end up being trolled by management, HR, managers, etc. and so nobody wants to speak up much on them. Honesty that would come out in meetings of a few people who didn't feel threatened by one another or their manager won't come out on larger public forums where anyone in the food chain could be watching.

      --
      -- Mal: "Well they tell you: never hit a man with a closed fist. But it is, on occasion, hilarious."
  19. Re:Brownnosebook by disposable60 · · Score: 2

    Nothing of any use to me ever came across it.

    But how will you hear about the new cover sheets for the TPS reports, now?

    --
    You're looking for quotes? See my journal.
  20. Re:Don't give them ammo! by HornWumpus · · Score: 2

    So that's why mom stopped returning my calls...

    --
    John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
  21. Telecommuting tools by billstewart · · Score: 2

    I work for a very big, bureaucratic company. Communication tool needs are really different for different scales of companies.

    I live in the San Francisco Bay Area, and have a lab across the bay with a couple of coworkers that I generally go to once or twice a week. My current supervisor is in Atlanta; I've never met him in person. I worked for my previous supervisor for a year before I met him. I've worked for my director for about 5 years (he's in Indianapolis, and I've never met him in person.) We work with a bunch of developers and operations folks around the US and some in Eurasia. We use all those tools, and they've got different purposes. For maintaining documentation that sticks around, sometimes it's useful to have wikis and similar web sites that users can edit; for shorter-term documentation, we use tools that are designed for faster communication, and haven't really figured out how to handle the problem of obsolete chunks of information, which is harder on less-aggressively-managed systems.

    Social networks are another point in the communications spectrum. For dealing with bug reports or feature suggestions from users, they're less formal than ticket tracking systems, but sometimes that's useful. If some developer wants to steal my ideas or listen to my rants\\\\ insightful comments, that's just fine. We've been starting to do a lot more with social networks, and we'll see how well it handles the problems of disposing of conversations that don't need to be kept around or are no longer current, or keeping information accessible that is current.

    --

    Bill Stewart
    New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks