Slashdot Mirror
Amazon Isn't Killing Writing, the Market Is
An anonymous reader writes: Amazon has been struggling for price control of the book and ebook markets for years, battling publicly and privately with publishers while making a lot of authors nervous. With yesterday's announcement of "Kindle Unlimited," a Netflix-like ebook subscription service, Amazon is reaching their endgame in disrupting the book-selling business. But there are other companies doing the same thing, and an article at TechCrunch makes the case that it's the general market, rather than any company in particular, that's making it harder for authors to earn a living. "Driving the prices lower isn't likely to expand the market of readers, since book prices don't seem to be the deciding factor on whether someone reads a book (time is). But those lower prices directly shrink the incomes of authors, who lack any other means of translating their sales into additional revenue. That's why I don't think the big revolution for writers and other content producers will come from Amazon, but rather from startups like Patreon, which allow producers to build audiences directly and develop their own direct subscription model with their most fervent fans."
the whole "print is dead" meme is a myth
people want relevant, accurate news more than ever
people want entertainment that is not formulaic & trite more than ever
the ***ONY*** reasons authors, musicians, journalists and other "content creators" are suffering is because of:
***bad business management of the companies they work for***
these unscrupulous business managers are trained to understand "business" and "profit" as ONLY SHORT TERM METRICS that are abstracted into more "numbers" that they have to "hit"
it's based on the **incorrect** concept that people don't care if their journalism, art, music is quality or not...they cynically assume that people will watch whatever is on TV, read whatver books are put in front of them, and listen to trite, predictable music indefinitely
ITS NOT TRUE
people want variety, they notice repetition...
the only reason is that we, as consumers, have been conditioned by bullshit marketing to have ***REDUCED EXPECTATIONS OF VALUE***
this is a hoodwink, plain and simple
Thank you Dave Raggett
Ah yes, that tragic story was detailed in the Spielberg classic, "Schindler's Lift".
There is literally too much content and most of it looks awful.
I took a look Amazon's kindle unlimited this afternoon and what I saw were an incredible number of science fiction authors that I never heard of, pushing out what the blurbs and titles made look like bad romance novels in space.
The functions of the editor and publisher are just missing from this mish mash. If you look at paper publishing it's a large financial commitment to publish and market any given book and most would never pay back the investment. Hence publishers to market the works and editors to select quality material were immensely valuable and helped make certain that if an authors work was published it had a better than random submission chance of earning back it's costs.
Now the cost to "Publsish" as an e-book is minimal and much of what would never have been published in the past is flooding all over the place. So you have lots of "Authors" self publishing and not making money. This really shouldn't come as a shocker. The problem is there are so many of them they overwhelm everything else. If I read correctly Kindle Unlimited has 600,000 titles. It's just numbers but there really just aren't enough people in the world to see that most of those authors make a living from being published there.
Amazon has done a TON for indy authors and they've shared their profits. When the big publishers tried to force higher prices on Amazon I stopped buying. You would think these asshats would've learned from the music industry - especially since their wares are so much smaller when downloaded and lose no fidelity at all. Now they've all had to settle for big fines but do you think that this will bring readers back into the fold? I doubt it.
This guy has some interesting information about what's going on with out the big publisher bias - other than the fact that his bias is he hates big publishing lol
http://jakonrath.blogspot.com/
Build it, Drive it, Improve it! Hybridz.org
My issue with subscriptions is that companies tend to not pay the content makers much.
In the past, you made an album as a musician, you got $10-$15.
You are correct that companies don't pay content producers enough. However, your knowledge of how things 'used to be' is badly flawed.
No one in the history of the music industry has ever gotten paid $10 per album sold. Even the biggest names rarely get as much as $2. Many 'big name' artists have sold millions of albums and were paid as little as 50 cents per album.
And even those are not earning much money.
In a interview a few years ago with Ani DiFranco, the report was gushing on how much higher her margins, as a independent artist, than The Dave Mathew Band. Which made DiFranco laugh because The Dave Mathew Band was making so much more money. DiFranco pointed out that going independent was about freedom of control not about the money.
It is not about margins it is about market structure. Piracy has trained consumers that music should be cheap.
Jack Conte and Nataly Dawn's experience with Youtube, and music publishers basically summed it up like this:
You can either go to a studio, sign a contract and /maybe/ make back your advance and /possibly/ hit the lottery and fill arenas
or
Cut out the middle-man and get more direct support and actually make a living. Nataly set up a Kickstarter for her first album and got 5x more than she expected.
Thus the motivation for Patreon.
Watch this interview:
Part 1 https://www.youtube.com/watch?...
Part 2 https://www.youtube.com/watch?...
Part 3 https://www.youtube.com/watch?...
And skip (if you want, the cover is pretty darn good) to the end of this video:
https://www.youtube.com/watch?...
--
BMO
Not even big musicians ever got $10-$15. Artists typically would get anywhere from 8 to 14 percent and major stars would get 20 percent of album sales. Even after inflation adjustments you're only talking about $5 per album at the high end. What happened was album prices went down - If albums stayed in line with inflation they'd be $100 per album now. http://theunderstatement.com/p...
Book prices are going the opposite direction! A mass market paperback in 1975 cost $1.35, adjusted for inflation that's about $5.97. The average mass market price now? Around $8. 25% higher. The issue with books is that publishers create these insane contracts to allow them to suck every last penny out before cutting a royalty cheque. So if you take the adjusted amount a 1975 author could typically expect $0.59 per copy sold, today's author should be able to expect $0.80 per copy sold right? In reality because of the contract loopholes they end up getting at most $0.32 per copy sold.
So authors are typically being payed 60-70% less than in 1975. In addition to this the number of titles published per year has skyrocketed - 135,000 titles are published every year now. That's a lot of competition just within the industry let alone competing for peoples most valuable thing: time. There's going to be a major contraction in the book market to correct for this regardless of what Amazon does.
It only takes something like 1000-2000 regular donors to keep a writer in reasonable comfort. In the age of the Internet, that is really not a lot. As good writers want to write and are typically not motivated by money unlike the publishers that just try to get rich on their backs, this is all it takes. Of course, publishers will fight this tooth and nail, as it threatens their existence. An existence that benefits absolutely nobody but themselves though, so their demise will be something eminently welcome. I predict this will not kill all publishers though. There are those that actually respect their authors and customers, are not primarily motivated by money, and have a positive effect on the overall process. These will remain. I doubt however that any of the large publishers will be among the survivors.
Most ACs are not even worth the keystrokes to insult them. Be generically insulted by this and ignored otherwise.