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Satya Nadella At Six Months: Grading Microsoft's New CEO

snydeq writes The future emerging for Microsoft under Nadella is a mixed bag of hope and turmoil, writes Woody Leonhard in his review of Nadella's first fix months at the helm of Microsoft. "When Nadella took over, Microsoft was mired in the aftermath of a lengthy and ultimately unpopular reign by longtime CEO — and Microsoft majority shareholder — Steve Ballmer. Given the constraint of that checkered past, some might argue that Nadella hasn't had enough time to make his imprint on every aspect of Microsoft. Yet there have been many changes already under Nadella's watch, and patterns are certainly emerging as to the kind of company Microsoft will be in the years ahead." Leadership, product lines, financials — Nadella's scorecard shows strong strategic leadership, particularly around the cloud, but Windows and devices are murky at best, with Microsoft employees "taking it in the shorts, and not only in Finland."

41 of 151 comments (clear)

  1. Microsoft has a new CEO? by BenSchuarmer · · Score: 4, Funny

    Why doesn't somebody tell me these things?

    1. Re:Microsoft has a new CEO? by Kenja · · Score: 5, Funny

      It was pushed out as a bug fix update and bundled in with a bunch of others so you wouldn't notice that they're trying to fix a major problem.

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    2. Re:Microsoft has a new CEO? by jones_supa · · Score: 2

      Failure configuring Windows updates
      Reverting changes
      Do not turn off your computer.
      [spinning pearls animation]

    3. Re:Microsoft has a new CEO? by jfdavis668 · · Score: 3, Funny

      CEO SP2

    4. Re:Microsoft has a new CEO? by UnknownSoldier · · Score: 5, Insightful

      Because at the end of the day it is "business as usual" -- no one really gives a fuck about Microsoft's new CEO.

      Microsoft still doesn't a fucking clue about UI, it still shits on PC gamers with its crappy GWFL (Games For Windows Live), the Xbone has the stupidest marketing name ever, XP is still holding on because business can't be bought off with the latest untested shiny, DX12 will be only available on Windows 9 as MS tries to force gamers to upgrade, etc.

    5. Re:Microsoft has a new CEO? by VGPowerlord · · Score: 2

      Because at the end of the day it is "business as usual" -- no one really gives a fuck about Microsoft's new CEO.

      Microsoft still doesn't a fucking clue about UI, it still shits on PC gamers with its crappy GWFL (Games For Windows Live), the Xbone has the stupidest marketing name ever, XP is still holding on because business can't be bought off with the latest untested shiny, DX12 will be only available on Windows 9 as MS tries to force gamers to upgrade, etc.

      Weren't all those things done during the "lengthy and ultimately unpopular reign" of Steve Ballmer?

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
  2. Microsoft - a company time has passed by by Anonymous Coward · · Score: 2, Informative

    The importance of Microsoft is a thing of the past. It has been eclipsed in all major areas except its Office software. It has tried frantically to wedge its foot in the door in such disparate areas as phones, games, personal electronics, media, and finance. It has been out-competed at every turn by other, more agile and newer, companies. It is simply a matter of time before most people life their lives free of the Microsoft parasite and unless you are a corporate lackey, you can actually do so right now.

  3. Microsoft majority shareholder? by ZipK · · Score: 5, Informative

    CEO — and Microsoft majority shareholder — Steve Ballmer.

    Ballmer doesn't hold a majority stake in Microsoft. In fact, no one does. Ballmer holds the largest individual stake, but his stake is in single digits as a percentage.

    1. Re:Microsoft majority shareholder? by ZipK · · Score: 2, Informative

      Ballmer is the fourth largest shareholder, behind Blackrock, Capital Group and Vanguard. Blackrock's stake is 5.4%. http://blogs.seattletimes.com/...

    2. Re:Microsoft majority shareholder? by Anonymous Coward · · Score: 3, Insightful

      why does this failure to read get modded insightful? the gp said "individual",
      unless you are the supreme court, i would expect that your definition of
      individual does not include "blackrock", "capital group" or "vanguard".

    3. Re:Microsoft majority shareholder? by Desler · · Score: 2

      Those would be institutional shareholders. He said individual shareholder.

    4. Re:Microsoft majority shareholder? by 93+Escort+Wagon · · Score: 2

      When it comes to investing, at least, "individual" pretty much always refers to entities - not persons.

      Institutional investing is the norm nowadays. Knowing what person owns the most stock compared only to other persons doesn't give you any worthwhile information.

      --
      #DeleteChrome
  4. Devices by Teun · · Score: 4, Funny
    I hope he doesn't do away with their best product, the Microsoft mouse.

    It's the one product they have that is Compatible.

    --
    "The likes of Facebook and WhatsApp are free to those whose privacy is of zero value."
    1. Re:Devices by TemporalBeing · · Score: 2

      I hope he doesn't do away with their best product, the Microsoft mouse.

      It's the one product they have that is Compatible.

      Or the Microsoft Natural Keyboards...

      --
      Truth is like the sun. You can shut it out for a time, but it ain't goin' away. - Elvis Presley (source: imdb.com)
    2. Re:Devices by NJRoadfan · · Score: 3, Funny

      Funny how their most lauded products are the one they were trying to do away with in the design of Windows 8's UI.

  5. Not that hard IMO by Hamsterdan · · Score: 3, Insightful

    How hard can it be to be replace Ballmer? Vista, Zune, Media Center and Metro. Half of them really bad, the other two (Zune and MCE) were abandonned. MCE was a really good product (still using it on one of my machines), Zune could have been something too.

    They need to innovate, Tablets are replacing laptops, computers are fast enough to not need replacing (Mine is around 7y old) and competing office suites are good enough to replace Office in most cases. That means less Windows & Office licenses in the consumer market (beginning to change in the business market too)

    --
    I've got better things to do tonight than die.
    1. Re:Not that hard IMO by RotateLeftByte · · Score: 4, Interesting

      Some very astute comments.

      Apple has seen the light in not charging for OSX. They will make their margins elsewhere.
      On the othehand, Microsoft can't even give Windows 8 away so they have a precidence already to not charge for Windows.

      If they don't, where is the money (viz income) going to come from in the Operating System space?
      They don't seem to have a clue really.
      Their focus on the 'cloud' could have a big impact on their bottom line. Can they charge a $200-$1000 license fee for an Instance that may only last a few hours/days/weeks? Nope.

      so, once again... Where is the income going to come from?

      Satya is IMHO between a rock and a hard place. Balmer has left him up shit creek without a paddle.
      IMHO, it will be up to his successor to make or break MS. Satya will fix a few of the more obvious things that are wrong with MS. Then he'll head off to pastures new, a very rich man.

      Personally, I think MS is at a crossroads. They might do well to look at the maschinations of DEC in the 1994-1997 timeframe. I see a lot of similarities with MS in 2014.

      --
      I'd rather be riding my '63 Triumph T120.
    2. Re:Not that hard IMO by Anonymous Coward · · Score: 2, Interesting

      It is even worse than you seem to think. The OS doesn't matter anymore. Everything is in the browser and cloud now.

      Microsoft has nothing left to hold us hostage with.

    3. Re:Not that hard IMO by macs4all · · Score: 2

      Apple subsidizes the OS in the cost of the overpriced PC, so it certainly isn't a free product. Plus, they charge for upgrades further sallowing your argument.

      Apple may roll a little of the R&D costs of OS X into their Personal Computers; but at least they:

      1. Listen to their Users (at least to a MUCH greater extent than MS).

      2. Constantly attempt to actually improve, rather than simply change their OS (and their included apps).

      Also, I don't know what rock you've been hiding under; but Apple hasn't charged for OS updates for the past 2 major revisions (Mavericks and the upcoming Yosemite). Yes, my friend; they are FREE (as in Beer).

      They also now include the iWork "Productivity Suite" with all new Mac purchases (yes, it's not as full-featured as MS Office or Libre Office; but it is far better than nothing). And IIRC, the iLife components are available for the princely sum of $10 each. So, I'd hardly call them "overly greedy".

      So now what?

  6. Not enough time to write a sensible review by Anonymous Coward · · Score: 5, Insightful

    Given Nadella's short time so far as Microsoft CEO, some might argue that it would be stupid to try to review his progress so far. He hasn't had time enough to supervise a whole release cycle of Microsoft's most important products (not Windows nor XBox nor Office), but who says it would be a pathetic attempt at click-bait to write some nonsense about what he's done so far. Corporate culture takes a decade to change in an organization as large as Microsoft, but let's go ahead and scribble down whatever stupid thoughts pop into my head. There's no statistically significant evidence, but let's grab some random noise off the latest data and pretend like it makes a meaningful trend. We can't see the path forward, but I don't know why I shouldn't make a blend of wishful thinking, delusional futurecasting and gibberish to create a document that will drive ad revenue. The products of Microsoft are varied and numerous in amount. One thing they produce is Windows, or as the Indians call it, "Maize". In conclusion, Microsoft is a land of contrasts.

  7. Re:"mobile first" strategy by JWW · · Score: 5, Insightful

    The problem I see with this is that even if Microsoft is starting to turn things around. "Employees are taking it in the shorts." That is what is really going to hurt. With the number being cut loose in the many thousands, and no clarification as who those thousands are, Microsoft now has pretty much everyone scared of losing their job.

    That doesn't translate well into a strong improving company. People are going to spend a good amout of their time trying to find the exit, not making the company better.

  8. What is his job? by 140Mandak262Jamuna · · Score: 3, Insightful
    Before you grade his performance first decide what his job is. Whether he is going to be graded as a doctor trying to save a dying patient? Or a doctor doing terminal care, pain management etc to ease the passage? Or transplant surgeon who should harvest usable organs for transplant? or is he just an undertaker brought in to dress up the corpse for one last ride in the Cadillac?

    [The car analogy is left to the astute reader].

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:What is his job? by tomhath · · Score: 2

      He's the Chief Executive Officer of one of the largest and most profitable companies in the world. His job is to see that it remains that way.

  9. Mozilla - an organization time has passed by by Anonymous Coward · · Score: 4, Interesting

    What I find particularly interesting is that your argument applies, pretty much word for word, to Mozilla just as well as it applies to Microsoft.

    The importance of Mozilla is a thing of the past. It has been eclipsed in all major areas except its Desktop Browser software. It has tried frantically to wedge its foot in the door in such disparate areas as phones, games, personal electronics, media, and authentication. It has been out-competed at every turn by other, more agile and newer, companies. It is simply a matter of time before most people life their lives free of the Mozilla parasite and unless you are a political correctness lackey, you can actually do so right now.

    This probably shouldn't be surprising, though. Mozilla arose as a response to Microsoft's 1990s-era tactics. Mozilla's only remaining product that still sees any use, the desktop version of Firefox, was meant to compete directly with Internet Explorer back when it was the dominant browser. As the Microsoft of the 1990s has slowly faded, morphing into the rather different organization that it is now, the driving force behind Mozilla has lessened.

    This may explain why Mozilla is such a mess right now. Like Microsoft, their cause is gone, and they're being out-competed at every step by Apple, Google, and other organizations. Their new products are me-too responses to what others have been successful at doing years earlier. They've trashed their existing products through horrendously botched UI redesigns. Their leadership and mission is in turmoil. There has been one scandal after another, from all those shenanigans involving their former CEO offending certain small but vocal groups to the recent MDN email and password data leak.

    While some may have seen Microsoft and Mozilla as opposites, today I think they're more alike than they are different. They're both becoming increasingly irrelevant in a fast-changing world that really has no need for either of them. And neither really knows how to compete in this very different landscape.

    1. Re:Mozilla - an organization time has passed by by ADRA · · Score: 2

      The world certainly needs both companies, even if Mozilla simply exists to keep companies honest, and Microsoft giving competing products and services companies a bar to step over. Microsoft could easily be in business 20 years paying out fat dividends without any significant product 'development' effort at all. Their market is very entrenched, and much like UNIX, some shops just can't justify moving off the the platforms given the amount of sunk costs +mintainance vs. replacement.

      --
      Bye!
  10. Straightforward guessing where he wants to go.. by Junta · · Score: 4, Insightful

    Too early to try to measure 'success'.

    shows strong strategic leadership, particularly around the cloud

    So far there isn't anything particularly different about his time there as far as degree of success in the 'cloud' market. In terms of Azure, it's a tricky proposition for a company that is ostensibly a high-margin company. Going toe to toe with Amazon, a company that has repeatedly shown it is not shy about operating on margins so thin they are at high risk of actually operating at loss in a given quarter (I would say the same thing about IBM's foray into the space).

    I suspect Windows is there to stay for the foreseeable future (it is about the only product they have with a pretty proven market acceptance that is also consistently profitable). Devices I think will go away, as it should. They let Google and Apple get ahead in the broad ecosystem strategy and the vertically integrated strategy respectively, leaving no room for MS really. MS has to figure out how to somehow undercut Android cost for partners or give up on owning the underlying platform. Either way making devices in house will not be winning them any favors, Apple has shown the most success and the most loyalty and yet their share still is going down in the face of the huge ecosystem of android vendors.

    xBox would make more money as something sold to a third party, who probably would do better with it than microsoft has.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  11. Nadella is part of the problem. by Anonymous Coward · · Score: 5, Informative

    I was an MS employee for 10 years (roughly from the mid-90's to the mid-00's).
    It is a company that is fundamentally dysfunctional, especially in the way it identifies its top performers.
    Nadella rose to the top under that system. There is no way he is the man to fix it.

    A few years ago I had a lapse in judgement and interviewed to go back. What I saw was scary. The technical questions were way too easy. I suspect that the employees asking them found them hard. The hiring manager was a Director and had trouble understanding moderately clever/optimized solutions to CS200 problems. Portions of the interview process that dealt with management style, corporate culture and cultural fit left me with the impression that things had gotten way worse since I'd left as far as micromanagement and internal politics went.

    In the end they made me an insulting offer, which in retrospect I am eternally grateful for because it was really easy to turn down without any second thoughts whatsoever.

    1. Re:Nadella is part of the problem. by blue9steel · · Score: 2

      The hiring manager was a Director and had trouble understanding moderately clever/optimized solutions to CS200 problems.

      I fail to see why that's a problem unless he was the one conducting the technical portion of the interview.

    2. Re:Nadella is part of the problem. by Anonymous Coward · · Score: 3, Interesting

      The hiring manager was a Director and had trouble understanding moderately clever/optimized solutions to CS200 problems.

      I fail to see why that's a problem unless he was the one conducting the technical portion of the interview.

      It's a problem for two reasons.

      1. Yes, he was conducting an interview that was partly technical in nature. So he asked me that lame CS200 question. Because the question was so easy I thought I'd present an optimized solution. Big mistake. The dude didn't have the chops to understand it. He was _really_ confused. Actually I suspect that he had learned the textbook answer and that's all he knew.

      2. I don't know if you've ever worked in software development under a technically incompetent manager but I can assure you from personal experience (10 years at MS) that it's horrible. Basically you can see asinine decision after asinine decision being made. You _know_ the project is headed for the cliff and there's very little you can do to fix it because the guy in charge who's smarter than you (Why would he be your boss if he wasn't? The all powerful "system" is infallible) doesn't know any better.

    3. Re:Nadella is part of the problem. by Anonymous Coward · · Score: 2, Interesting

      how you characterized the dysfunction in how MS identified its top performers

      When a director in a software development org can't wrap their head around a CS200 type exercise, it is pretty clear that they do not belong. People like that are now the norm at MS. It wasn't the case 15 years ago. It is now.

      I have worked at MS. I have interviewed MS employees who were trying to leave. I have worked with / for ex MSFTees. My rule of thumb is, anybody who was at MS in a management role is useless. My first job after MS was across the lake. I saw 3 managers come there from MS (two of them directors) and be told to pack up within a year. They all went back to the mothership.

      I have since moved to the Bay area and the worst manager I've had here was from .... surprise, surprise ... MS. So incompetent it was comedic. The most technically advanced feedback I got from him was "can you add color to that chart?". He was unsurprisingly dismissed after less than a year and went straight back to MS.

      That's not to say there aren't good people at MS. I've met some. But almost without fail they're individual contributors. And the review system almost always fails to identify them as valuable employees. Actually some of the best people I've ever worked with I hired during the early 2009 MS layoffs. Somehow that round of cost-cutting seemed to target individual contributors with 10+ years of experience. Those guys were great. Much higher caliber than our typical MS interviewees. That alone tells me that Redmond HR doesn't do a good job.

  12. Re:"mobile first" strategy by blue9steel · · Score: 4, Insightful

    In my experience that means the appearance of work triples while actual productivity drops by half.

  13. Re:"mobile first" strategy by Anonymous Coward · · Score: 2, Interesting

    Been there. Done that. Yep, I sure worked a lot harder. But it was mostly on pushing resumes out the door and getting job interviews. Kissing your boss's ass and hoping not to be homeless next month is no way to live, especially when your boss and his boss are all in the same boat. Much better to spend your time finding a company where you have a future.

    Of course, everyone else feels the same way. A year or two down the road, the only folks left are the ones who can't find work elsewhere. Not exactly the cream of the crop there...

  14. $100 Billion in cash solves a lot of problems by sjbe · · Score: 3, Interesting

    If they don't, where is the money (viz income) going to come from in the Operating System space?

    Windows is going to be a cash cow for some time to come. I really don't see that changing even with the debacle that is Windows 8.

    Satya is IMHO between a rock and a hard place. Balmer has left him up shit creek without a paddle.

    Not really because he has one HUGE card he can play. Microsoft has approximately $100 billion in cash and cash equivalents. They can simply buy other companies if their core business starts to erode faster than they can build up new businesses. They have almost enough cash to buy both General Motors and Ford at their current market caps. They could buy Hewlett Packard in cash and have enough left over to buy Best Buy, Blackberry, and the wildly overpriced Tesla Motors.

    Microsoft may have serious problems in their Windows and Office business but they are by no means stuck for options if they care to exercise them.

    1. Re:$100 Billion in cash solves a lot of problems by Anonymous Coward · · Score: 2, Interesting

      Not really because he has one HUGE card he can play. Microsoft has approximately $100 billion in cash and cash equivalents. They can simply buy other companies if their core business starts to erode faster than they can build up new businesses.

      You're underestimating Microsoft's ability to destroy everything it touches. I have two words for you: aQuantive and Danger. Both wiped out completely. Ms had to write-off every last cent of goodwill from those acquisitions that they had on their books.

      The thing is, the culture at MS is toxic. The inmates are ruling the asylum. Anything they attempt to right the ship is likely to fail because no matter how logical and well intentioned the strategy is, it will have to overcome internal politics, empire-building, technical incompetence and all the other ills that plague MS. That place makes Lord of the Flies look like a vacation.

    2. Re:$100 Billion in cash solves a lot of problems by Anonymous Coward · · Score: 2, Interesting

      I used to believe a "purge" is what they needed. Then came the 2009 layoffs.

      I had left MS several years ago and in my new job, right across the lake, I would see a steady flow of MS candidates, most of them mediocre.
      Then in late January 2009, MS announced its first ever mass layoffs. We got a tidal waves of resumes and spent a few weeks doing a lot more interviews than usual. To my surprise, those candidates were WAY BETTER than anything we'd seen out of Redmond. We literally had our picks. I had to turn down people I would have killed for 2 weeks prior.

      What that told me is that the system is so screwed up, politics are so ingrained, that in the event of a purge, the troublemakers will be the ones to save themselves. The rules of the purge will be decided by those who are the problem.

      Even assuming that they changed their review system, I don't think people will alter their behaviors. They've been tricked before. I think it was in 2005 that Lisa Brummel, VP of HR, announced that "the curve" was dead (i.e. there wouldn't be a required quota of underperformers anymore). That was a lie. Anybody who believed it and let their guard down got hammered at review time. At this point any attempt to end the political chicanery will be seen as yet another dirty trick.

      Working at MS is like going to the Thunderdome every day of your life. You have a stick or a knife, or a chainsaw, and the guy in front of you has a weapon as well. And all the sudden Tina Turner yells "it's over, put down your weapons, no more fighting, from now on everybody wins". Would you feel comfortable being the first to let your guard down? There's no coming back from a culture where backstabbing, lying, stealing and taking credit for your colleagues' work are everyday occurrences.

  15. Re:"mobile first" strategy by Dutch+Gun · · Score: 5, Insightful

    I learned quite a bit about Nadella from his e-mail which notified around eighteen thousand employees of impending layoffs and contained the word "synergies" no less than three times. Even his buzzwords are stale and unimaginative. This man either has no real vision, or he's very bad at communicating a clear vision. The article was correct in giving him a very bad grade in communication.

    The one-platform tech base strategy actually seems sound, though, and in truth, is how they should have been pushing Windows 8 - not as a touch-first OS like we got, but one that's touch-capable, able to integrate seamlessly with other small form factor touch-focused Microsoft devices by using a unified API (write once, deploy everywhere). There's a lot of legacy products out there that people will still depend on for decades to come, and businesses are made nervous when the creator of the OS on which they depend veers off in a new direction, seemingly abandoning the current platform on which you rely.

    It's a bit ironic to me that in trying to aim for the future, Microsoft is taking for granted and ultimately risking the core audience on which they've had a solid lock for the past twenty years. We'll see if Nadella manages to remember that while the desktop is no longer the face of new technology and is dwindling in importance, it's also a platform which is not likely to disappear as a significant market anytime in the near future. Rather than using that platform as a bully-pulpit to push it's other platforms, Microsoft needs to make it's other platforms compelling and attractive in their own right, and then demonstrate to businesses the value of a simple cross-platform deployment strategy, all while leaving it's "legacy" desktop platform in place in order to support more heavyweight computing tasks that individuals and business will still inevitably need.

    --
    Irony: Agile development has too much intertia to be abandoned now.
  16. Great Job So Far by LifesABeach · · Score: 4, Interesting

    From 18,000 job cuts m$ has a fine leader at the helm. Maybe we can see more reasons to flush the H1B visa?

    1. Re:Great Job So Far by jsepeta · · Score: 2

      not with a native from India at the helm.

      --
      Remember kids, if you're not paying for the service, YOU ARE THE PRODUCT THAT IS BEING SOLD.
  17. Re:"mobile first" strategy by Kelbear · · Score: 2

    Well, let's look at it more closely. If he'd announced a massive general layoff at all levels due to falling profitability, I'd agree that it's a sign the company has one foot in the grave.

    But really, a little more than 2/3rds of the layoffs are redundant positions taken on in a recent acquisition. Layoffs are always sure to follow in large acquisitions like this. The remaining third is targeted at MS itself to reduce the layers of management that they've accumulated (i.e further reducing redundancies)

    MS was also heavily panned as a company from a financial perspective for piled on bureaucracy, redtape, and piling resources into dead-ends. Under that light, wouldn't it make sense for MS to reduce bureaucracy, red tape, and dead weight?

    Really, at this point, the only thing this CEO is known for is announcing a restructuring of MS that has been called for, for some time now.

    If he had fired core personnel from the profitable branches of the business, then he'd be hurting the company in the long term for short-term savings. But in THIS case, he's getting rid of redundancies that are hurting the company in the short-term AND in the long-term.

    Today, MS is seen as simply a dividend stock with strong profits but little growth to look forward to. But they have a considerable cash balance and they're increasing cash flow from the layoffs. Cash allows a company to try things, and to change things, and so long as they've got the cash for it, there's still the possibility for them to put the cash into a successful venture. 6 months in, it's too early to determine whether this new CEO has found such a venture, it's also too early to write him off.

    In the meantime, I hope these employees will get decent severance, and hopefully an even better job elsewhere at a company that needs their skills. There's no sugarcoating it, there is an immense human cost to putting 18,000 people out of work, that will likely affect many more lives than just the 18,000 employees.

  18. Re:apple should charge for OSX on any pc by Joe_Dragon · · Score: 2

    Apple does need a real desktop the new mac pro is nice but you are locked into it's video cards and the TB bus can't replace them.

    Also needs more build in storage / a build in SSD / HDD choice as well.

  19. Shame they've given up on their strengths by Anonymous+Brave+Guy · · Score: 4, Insightful

    It's a bit ironic to me that in trying to aim for the future, Microsoft is taking for granted and ultimately risking the core audience on which they've had a solid lock for the past twenty years.

    That was my big take away from the article as well.

    There are exactly two major Microsoft product lines I have any interest in, either professionally or personally: Windows and Office. One remains by far the most flexible platform for a general purpose computing device today. The other remains the standard for word processing and spreadsheets. All of these are useful to me almost every day.

    However, I really have no interest in "the cloud" for everyday computing needs. As I've suggested many times, I think Microsoft really missed a trick by chasing the cloud hype instead of pushing "private clouds" -- a model with very practical arguments in its favour and where their breadth of products would have given them a distinct advantage over any other major tech firm today. But storing all my personal stuff or my sensitive business documents off-site, accessed over inherently unreliable and slow connections, with unknown security and privacy implications? I assumed that was a joke until I realised big businesses weren't laughing.

    Similarly, I have no interest in paying recurring revenues for software that isn't either constantly adding significant value or dramatically better than anything I can get as a one-off purchase. For me personally, no software has ever met that benchmark so far. I do use properly licensed copies of things like MS Office and Adobe Creative Suite, and I would and did happily pay for major upgrades that added significant value from time to time. But a rental model for everyday software that is so stagnant they couldn't get people to upgrade any other way? No thanks. There were and are many things these software companies could do that would be worth a lot of money to me, but why would they bother when they can just phone it in and rely on the lock-in lemmings to keep their bank account topped up anyway?

    And I have even less interest in half-baked devices with ambiguous use cases. I'm typing this on a real keyboard, with a real mouse next to me, and a set of monitors that would make your puny 300+dpi tabletconvertiblenettopsurface with its physically small screen cry. Every now and then I have to suffer using a laptop in a meeting, and even the good ones are so pathetic compared to real workstations in every possible respect except portability that I cry. Nadella is welcome to promote a word processor running on a device with no keyboard. I'll take my 100ish error-free wpm typing speed and punctuation I can input with fewer than three not-real-key presses, thanks.

    I think all of the above are basically hype-driven rather than benefit-driven. The cloud has some advantages, but they are oversold. Recurring revenues will be great until the benefits almost inevitably start to tail off compared to what people got before, the bean counters start protesting, and some young upstart company becomes the next Microsoft by adopting the radical policy of making useful software and selling it without a rental EULA full of catches. And these multi-purpose tablet/laptop hybrids are just Jacks of all trades so far: they lack the convenience of a phone or small tablet, and they cost significantly more than a proper laptop of otherwise similar spec with little practical advantage unless you really need touch-based input (which almost nothing running on such hardware today actually does).

    So a strategy based on this will probably be very successful in the short term, when purchasing decisions made by suits at Fortune 500 companies are still driven by the hype, but if^Wwhen the correction happens -- and in some cases there are already signs that the hype is fading, and with hybrid devices it's not clear they will ever really take off in the first place -- Microsoft is going to be a mighty big ship to steer on a radically different course, with its two biggest engines poorly maintained and running well below capacity.

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