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Mozilla Rolls Out Sponsored Tiles To Firefox Nightly's New Tab Page

An anonymous reader writes Mozilla has rolled out directory tiles, the company's advertising experiment for its browser's new tab page, to the Firefox Nightly channel. We installed the latest browser build to give the sponsored ads a test drive. When you first launch Firefox, a message on the new tab page informs you of the following: what tiles are (with a link to a support page about how sponsored tiles work), a promise that the feature abides by the Mozilla Privacy Policy, and a reminder that you can turn tiles off completely and choose to have a blank new tab page. It's quite a lot to take in all at once.

31 of 171 comments (clear)

  1. Well... by recoiledsnake · · Score: 3, Interesting

    I atleast hope they use the money for something really good, like desktop Linux, instead of chasing mobile with Firefox OS.

    With Google clamping down with Chrome, promoting on Google and Youtube and paying to bundle it everywhere like with Java, Flash and Acrobat updates, I am surprised Firefox hasn't lost even more marketshare, but I do think the clock is ticking.

    --
    This space for rent.
    1. Re:Well... by Anonymous Coward · · Score: 2, Funny

      I atleast hope they use the money for something really good, like desktop Linux, instead of chasing mobile with Firefox OS.

      Au contraire. I hope they continue with Firefox OS on mobile. After Win8 and GNOME3, I've had all the desktop UX innovations I can stand. If Mozilla's UX team can spend all its time destroying something harmless, like an OS/platform nobody will ever use, that leaves them with fewer resources to destroy the web browser.

    2. Re:Well... by mystikkman · · Score: 5, Interesting

      Mozilla is the only hope left in the browser market. The rest are controlled by mega corps. Witness the recent ramrodding of video DRM into W3C standards by Google, Microsoft and Apple, all of which have their own DRM implementations.

      Not to mention Firefox being forced to support H.264 playback, after Google promised and backtracked on removing support from Chrome. Based on the above two cases, I guess it's already too late, corporate control has taken over the web.

    3. Re:Well... by Anonymous Coward · · Score: 2, Insightful

      I'm not really sure that Opera counts... at all!

    4. Re:Well... by QuietLagoon · · Score: 2

      Mozilla is the only hope left in the browser market. The rest are controlled by mega corps...

      I am more concerned about attitude towards users than who controls the browser.

      .
      Mozilla,over the past year or so, has shown complete disdain for the desires of its users. And the result of that disdain is a declining marketshare.

      How long will it be before Mozilla is little more than a Netscape-like footnote in the history of the web?

    5. Re:Well... by Jane+Q.+Public · · Score: 4, Interesting

      It bothers me a lot when I see people shouting "abandon all hope". It's not that bad.

      Still, I would like to see Firefox getting more of its revenue from sources other than Google. Maybe the Firefox Phone will go a long way to realizing that.

      On the other hand, I found tiles on the new page useful, if only marginally. I would prefer to be able to turn off the ads and still use the tiles. But if I must turn them all off to do away with the ads, I will.

      I almost forgot: Chromium is hardly a major player in the browser market.

      Firefox is important, and we should support it. But I don't think supporting it via ads is the best way to go.

    6. Re:Well... by Anonymous Coward · · Score: 3, Informative

      Opera has been reduced to a reskinned Chrome.

      Posting this on an Opera 12 holdout machine.

    7. Re: Well... by Anonymous Coward · · Score: 3, Interesting

      The problem is that it's a dumbed-down UI design. Maybe this works well for some users, buy it's extremely limiting and inefficient for others.

      A lot of us specifically avoided Chrome or Chromium, and used Firefox instead, because it offered a much more usable UI. But Australis has taken away that advantage of Firefox, however.

      Unfortunately, I had to switch to Chromium. If I'm going to get the same dumbed-down UI whether I'm using Firefox or Chromium, I might as well just use Chromium because it does feel a lot faster than Firefox does. And I'm not going to waste my time installing one extension after another just to undo the bad changes that the Firefox devs forced on us.

      Mozilla has lost me as a user and as a supporter. I will no longer make donations to them, I will no longer earn them search revenue, and I will no longer recommend their products. It pains me to have to take such a stance, but they left me no choice with how they have destroyed Firefox and refused to listen to what their users actually want.

    8. Re:Well... by QuietLagoon · · Score: 3, Insightful

      ...What, exactly, do you hate about it?...

      For starters, I do not 'hate" software. It's not an emotional thing for me. I look at software as something that helps me do what I need and/or want to do.

      .
      To that end, Firefox's Australis is a degradation of Firefox. It has significantly reduced my ability to customize the user interface of Firefox to suit my needs.

      Mozilla's attempt to find a "one size fits all operating systems" approach to Firefox has resulted in a significant dumbing down of the user interface.

      I do not want Firefox to look the same across all the OS's I use. I want Firefox to exploit each OS to the greatest extent while staying within the conventions of that OS. That's where Mozilla went astray....

  2. Fork in the Road by tuck3r · · Score: 4, Interesting

    I find myself agreeing less and less with the things the Mozilla is doing as a company. I get what they want to do and where they want to go, just don't agree with the methods they are using.

    --
    tuck3r
    1. Re:Fork in the Road by marcello_dl · · Score: 2

      yo dawg, I herd you'd like a fork of a fork of mozilla, so I recommend a fork of a fork of mozilla called seamonkey, which is basically mozilla. You get to keep many firefox extensions with it too.

      If people volunteered a couple more complete themes for it, that would be great.

      --
      ---- MISSING MISCELLANEOUS DATA SEGMENT --- [sigdash] trolololol
    2. Re:Fork in the Road by MrL0G1C · · Score: 2

      They really need to ditch those seriously fugly grippy things at the left of each toolbar, who wants a browser that looks like Netscape 4.7

      http://www.seamonkey-project.o...

      --
      Waterfox - a Firefox fork with legacy extension support, security updates and better privacy by default.
    3. Re:Fork in the Road by sound+vision · · Score: 2

      It's better than the Chrome dicksucking in Firefox. You know I actually used some of those menu items that got hidden, things like "reopen last closed tab" and the history menu, that don't have buttons available...

      If you want eye candy, I'm sure it's skinnable, but you can't put back lost functionality.

  3. Re:Work for the man, not for mankind by Rosco+P.+Coltrane · · Score: 3, Informative

    That's how I feel too: they've turned Firefox into a cheap whore - albeit with an opt-out option.

    Yet I realize they have to make money to keep bringing out new Firefox releases.

    Yet... it sucks. Ads sucks. Ad-funded internet sucks.

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  4. Turn tiles off... but for how long? by QuietLagoon · · Score: 3, Insightful

    ...a reminder that you can turn tiles off completely ...

    How long will it be before Mozilla decides that the users no longer need the ability to turn off the sponsored tiles?

    1. Re:Turn tiles off... but for how long? by narcc · · Score: 3, Informative

      1) about:config
      2) search for newtab
      3) double-click browser.newtab.url
      4) Modify to your heart's desire.

      If that doesn't satisfy you:

      Open userContent.css, add the following:
      @-moz-document url("about:newtab") { #newtab-search-container { display: none !important; } }

      You're welcome.

  5. I can ignore tabs somehow by NotInHere · · Score: 3

    I can ignore ads on the "new tabs" page. I'm more concerned about the "share" garbage they want to add to the context menu: https://bug1000513.bugzilla.mo...

    1. Re:I can ignore tabs somehow by psyclone · · Score: 3
      Interesting, from the PDF you linked:

      Potential for revenue; paying for top-tier placement for first-run

  6. R.I.P. Mozilla by nimbius · · Score: 5, Insightful
    one of the core values of the Mozilla manifesto is this:

    use the Mozilla assets (intellectual property such as copyrights and trademarks, infrastructure, funds, and reputation) to keep the Internet an open platform;

    How does mozilla expect sponsored advertisement to exist without a conflict of interest? It can't. Mozilla is now beholden to and will become ever increasingly dependent upon ad revenue, which in turn will ensure mozilla projects and opinions will be screened before release to meet the advertisers approval.

    personally? im switching because i still want a free internet. check out icecat or midori.

    --
    Good people go to bed earlier.
    1. Re:R.I.P. Mozilla by future+assassin · · Score: 2

      Well they have full control and all they have to say is you want this spot, you can have for this much but you have no control over anything that happens to the browser.

      --
      by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
    2. Re:R.I.P. Mozilla by Anonymous Coward · · Score: 2, Insightful

      > Mozilla is now beholden to and will become ever increasingly dependent upon ad revenue,

      Uh yeah. Perhaps you haven't noticed that they have been nearly entirely funded by google kickbacks from the search-bar for like a decade.
      If anything this makes the relationship with advertisements more explicit so there is a reduced opportunity for a conflict interest to manifest.

    3. Re:R.I.P. Mozilla by Bob_Who · · Score: 2

      How does mozilla expect sponsored advertisement to exist without a conflict of interest? It can't. Mozilla is now beholden to and will become ever increasingly dependent upon ad revenue, which in turn will ensure mozilla projects and opinions will be screened before release to meet the advertisers approval..

      Exactly.

      Perverse incentives dilute the mission. Just like PBS gradually becoming another corporate media ho. It's prostitution plain and simple. Call it lobbying, or fundraising, or whatever you like, it doesn't change the fact that accepting this revenue, in this way, makes you their bitch.

  7. Re:Work for the man, not for mankind by psyclone · · Score: 3, Interesting

    To compete with Google [Chrome] they need to not rely on Google for 90% of their funding.

    As long as the ads are clearly marked with no privacy implications (no pre-fetch of those sponsored tiles that sends cookies, exec's javascript, pings 40 trackers, etc.) then I support the move.

    It's sad, but if Mozilla dies, will any free software group fill their void? The Net would never be the same...

  8. Pale Moon by BenFenner · · Score: 3, Informative

    I am so thankful for Pale Moon. I don't have to read Firefox news with dread anymore. Even at work here using Linux I can enjoy it.

    http://www.palemoon.org/

  9. Pale Moon will release you. Seek thy savior! by chaosdivine69 · · Score: 2, Interesting

    No seriously, don't put up with this bullshit. Dump Firefox and come over to Pale Moon (www.palemoon.org). Your favorite plugins and add-ons will still work, you can customize the interface just how you're used to (that means no Australis excrement) and have the latest security updates too. It's fast, stable, standards compliant and doesn't force needless stuff on their users. They don't and won't sell your details, snoop on your browsing behavior and subject you to advertising. This whole process is painless thanks to their profile migration tool but just in case, back up your browser settings/bookmarks/add-on settings and get back to browsing the Internet on YOUR OWN TERMS.

    It's incredible that people are still using Firefox at all honestly. Firefox is just a shell of what it once was and now it's just a name - one forever tarnished by corporate greed/influence and the lust for money. Firefox has become a cancer. It needs immediate removal - permanently.

  10. This seems like something MS would do. by timrod · · Score: 2

    Don't mistake me for a zealot, because I'm not. However, this move seems a lot like something the Microsoft of the early 2000s - when IE had near-100% marketshare and Firefox was still called Firebird - would do, and the kind of thing Mozilla should be fighting against.

    IE got where it was at that time because of how it was forced upon everyone who bought a copy of Windows, and there was no easy way to opt-out. It won a monopoly by default, and this was one of the reasons that the Mozilla Foundation came along and developed Firefox. One of the senior Firefox devs said a year or so ago to one of his critics (it was on here somewhere) that what was important to him and to Mozilla was not that you use Firefox or that Firefox even be the dominant browser. What was important to him is that you have a choice of browsers so that another situation in which IE (or any other browser) gains near-100% market share never happens again.

    This sounds like the same sort of thing. It's on by default, is obscure to disable (I personally can never remember the command to turn the new tab window off and have to look it up every time) and isn't something people are going to want. It's going to gain a monopoly by default, just like IE did. Using IE's tactics is not a good thing, and we can see why from IE itself. I might not hate it as much if there was a simple button in the preferences menu that reads "Turn off the New Tab Page" or "Disable Sponsored Links on the New Tab Page".. but there isn't. If anything, this should be opt-in "Would you like to support Firefox and the Mozilla Foundation by turning on sponsored links on the New Tab page?" instead of opt-out.

    1. Re:This seems like something MS would do. by danomac · · Score: 2

      That's not a monopoly. Microsoft was leveraging a huge installed base of Windows (completely separate app/OS space) for Internet Explorer installs - you're comparing apples and oranges.

    2. Re:This seems like something MS would do. by Champion3 · · Score: 2

      Sponsored Tiles only show up for brand new users with no history. As an existing user, upgrading to a version with this feature changes nothing as far as your experience is concerned.

      --
      I'm going to the casino. Don't gamble.
  11. Mozilla tiles too complicated? by lippydude · · Score: 5, Informative

    "When you first launch Firefox, a message on the new tab page informs you of the following .. It's quite a lot to take in all at once"

    It seems fairly straight forward to me: a) a promise that the feature abides by the Mozilla Privacy Policy, b) a reminder that you can turn tiles off completely ..

  12. donate by ssam · · Score: 2, Insightful

    If every Firefox user donated $1 they would not need to do this.https://www.mozilla.org/en-US/foundation/

  13. Re:Work for the man, not for mankind by QuietLagoon · · Score: 2

    It's sad, but if Mozilla dies, will any free software group fill their void?

    imo, Mozilla is no longer a free software group. They sold out long ago. And now they are exploiting their users, just like other for-profit corporations.