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Microsoft Killing Off Windows Phone Brand Name In Favor of Just Windows

Posted by samzenpus on from the a-rose-by-any-other-name dept.

DroidJason1 writes Microsoft is killing off the "Windows Phone" name in favor of Windows. The company also plans to drop the "Nokia" name from handsets in favor of just "Lumia." These details were revealed in a leaked memo. We've already begun seeing these changes in recent advertisements from Microsoft and it makes perfect sense seeing as how Microsoft is shifting towards one operating system to rule them all.

4 of 352 comments (clear)

  1. Good decision? by dontbemad · · Score: 3, Interesting

    It feels like they're trying to beat Apple to the punch with this huge multi-platform OS merge, but I can't imagine that anyone will really enjoy this. It has been clear that one of the bigger upsets in recent history involving Windows was the "seamless merging" of a tablet and desktop OS experience, so why would they continue this obviously damaging trend?

    1. Re:Good decision? by ColdWetDog · · Score: 3, Interesting

      No, this is just Microsoft's Marketing Move of The Month. They change marketing strategies faster than Miley Cyrus changes clothes.

      --
      Faster! Faster! Faster would be better!
  2. I wonder by JustNiz · · Score: 1, Interesting

    I wonder how much money Microsoft will continue to throw at phones, and how many times they will keeping releasing new phones that don't sell before they finally accept that no-one actually likes Widows or trusts Microsoft any more, and that the only reason we use Windows at all is because you can't buy a laptop without it and most of us just have to put up with it at work.

  3. Re:Abject brand mismanagement by asmkm22 · · Score: 3, Interesting

    I like Windows. (I also happen to like Linux). My clients all prefer Windows when it comes to PC's, except for a select few who are Apple fans. Most people I deal with, though (200-300), have no problem with it. I know it used to be trendy to hate microsoft and all that, but these days it seems very few people really care about brand identity, other than the REALLY hardcore fans.