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Amazon Purchases .buy TLD For $4.6 Million

Posted by Soulskill on from the totall-just-short-of-free-shipping dept.

onproton writes: Amazon outbid Google at the ICANN auction this week for the top-level domain .buy , to which it now has exclusive rights, paying around $4.6 million for the privilege. Google was also reportedly outbid for the .tech domain, which went for around $6.7 million. No word yet on Amazon's plans for the new domain suffix, but it's probably safe to say amazonsucks.buy will be added to Amazon's collection of reserved anti-Amazon URLs.

14 of 67 comments (clear)

  1. Why register amazonsucks.buy if its exclusive? by Anonymous Coward · · Score: 3, Insightful

    Actually, if they have exclusive rights to .buy that means no one else is allowed to register amazonsucks.buy. So that wouldn't make any sense for them to register it at all.

  2. Uhm... can I block this? by The+New+Guy+2.0 · · Score: 3, Interesting

    This makes no sense other than being a money grab... Amazon can now charge Barnes and Noble for bn.buy, or redirect it back to Amazon. It seems .buy will just be a redirect to some page on Amazon, or be something trademark owners must buy in order to protect. Remember .cc resulted in refunds from Clear Channel.

    1. Re:Uhm... can I block this? by MrL0G1C · · Score: 2

      "Amazon can now charge Barnes and Noble for bn.buy, or redirect it back to Amazon"

      That nice, but no-one is going to type in bn.buy to get to Barnes and Noble. Only tech savvy people would bother typing a url into the url-bar. Most other people will type barnes into the google search box and hit down and enter.

      If Amazon where to register or redirect urls with barnes to the amazon website, they would have a trademark lawsuit on their hands.

      --
      Waterfox - a Firefox fork with legacy extension support, security updates and better privacy by default.
    2. Re:Uhm... can I block this? by Tablizer · · Score: 3, Funny

      I don't buy your argument.

      --
      Table-ized A.I.
    3. Re:Uhm... can I block this? by MrL0G1C · · Score: 2

      When's the last time you guessed at a domain name and ended it with anything other than .com, .org or the relevant country tld?

      Big companies use .com nothing has changed.

      --
      Waterfox - a Firefox fork with legacy extension support, security updates and better privacy by default.
  3. Re:i.buy by The+New+Guy+2.0 · · Score: 2

    ICANN should really get ready for a dispute resolution session from buy.com...

  4. Re:i.buy by jeauxkewl · · Score: 4, Funny

    Buy.com should buy buy.buy from Amazon.

  5. Re:I'm sure Google will get .borg by Anonymous Coward · · Score: 2, Funny

    Let's try this. Getting an entire unimatrix is like getting an entire class A IP6 network. Completely pointless. Which is why we have just stuck with unimatrix 1.
     
    --Bill Gates

  6. ICANN sell to the highest bidder by CopaceticOpus · · Score: 3, Interesting

    Wikipedia states:

    ICANN's primary principles of operation have been described as helping preserve the operational stability of the Internet; to promote competition; to achieve broad representation of the global Internet community; and to develop policies appropriate to its mission through bottom-up, consensus-based processes.

    This auction is a blatant contradiction of these principles. An auction does promote a narrow sort of competition, technically, but anyone who didn't have millions of dollars to spare had no opportunity to participate. Now that Amazon has won, the competition is over, and the global Internet community can go broadly fuck themselves.

    We should expect much better from the non-profit organization in charge of the world's domain names.

  7. Sounds like no-one has faith in these new TLDs by wonkey_monkey · · Score: 2

    Google was also reportedly outbid for the .tech domain, which went for around $6.7 million.

    Outbid at a paltry $6.7m? Sounds to me like Google had zero real interest.

    --
    systemd is Roko's Basilisk.
  8. Re: Bestbuy is a dying company by bill_mcgonigle · · Score: 2

    People just look at domains at BestBuy, then purchase them from Amazon.

    --
    My God, it's Full of Source!
    OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  9. Re: i.buy by Anonymous Coward · · Score: 4, Insightful

    Selling entire TLDs to companies is as stupidly shortsighted as giving large IPv4 blocks to companies in the early days of the internet.

  10. Re:i.buy by mythosaz · · Score: 4, Funny

    "Bye bye buy.buy." -Buy

  11. Greatest price war ever by Jumunquo · · Score: 4, Funny

    Wait until they auction off the .sucks TLD!