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Lego Ends Shell Partnership Under Greenpeace Pressure
jones_supa writes Since 1960s, we have been seeing the oil company Shell logo being featured in some Lego sets, and Legos being distributed at petrol stations in 26 countries. This marketing partnership is coming to an end, after coming under sustained pressure from Greenpeace. The environmental campaign, protesting about the oil giant's plans to drill in the Arctic, came with a YouTube video that depicted pristine Arctic, built from 120 kg of Lego, being covered in oil. CEO of Lego, Jørgen Vig Knudstorp, wants to leave the dispute between Greenpeace and Shell, and the toy company is getting out of the way.
Please always refer to our products as “LEGO bricks or toys” and not “LEGOS.” By doing so, you will be helping to protect and preserve a brand of which we are very proud, and that stands for quality the world over”
> Going for non related entities because they make a softer target is wrong.
You appear to be laboring under the false belief that a company that has a promotional relationship with another company is 'non-related.' Shell is an oil company, they were paying lego to run a promotional campaign for them. That's about as related as they could get without pumping the oil themselves.
You joke, but their newest ship actually has sails!
From Wikipedia:
(It still uses diesel engines for maneuvering in port, of course -- I'm honestly surprised they don't run the engine on biodiesel. Maybe it's a logistical issue?)
"[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz
any idea how much yield acreage is involved in producing just one gallon of biodiesel?
Here's a clue: soybeans yield 127 gallons per yield acre, but that's not what's used because soybeans grow too slowly. Oilseed yields about a quarter the amount of raw oil (pre refinement) but it grows five times faster. If you stop looking at it there, oilseed looks like a good deal. BUT, then you come to refining it into biodiesel where your net yield drops to about 8% of what you'd get with soy.
127 gallons is about ten tanks in a small family car. How many eleven gallon tanks are rolling about in the United States? Several tens of MILLIONS? A total conversion to biodiesel would require every square foot of land area on the planet given over for oilseed production.
Political debates have me rolling my eyes so much I think I got optical whiplash. I should sue. - Foamy The Squirrel
That's simply not true. Esso is an Exxon-Mobil brand. See http://corporate.exxonmobil.co... Shell refers to Royal Dutch Shell, an entirely different company...
Generally its the delivery crew who use the sails to get the boat to where the rich guy wants to sail from. Often the crew are given a budget, for all expenses including fuel, and so anything they save on that means they have more spending money for more vital supplies like beer, beer and more beer :-)
These crews move the yachts around the world as "the rich guy" wants spring in the Caribbean, summer in the Med, fall/autumn in the Indian Ocean, winter around Australia. So you move the yacht to meet the guy and his family/friends for the holiday onboard at specific times.
You use the diesel engine when you're likely to miss the departure/arrival dates.
Its a fun life but badly paid, but you get to spend your time on a luxury yacht.
Greenpeace does not oppose GMO crops. Greenpeace has concerns about the co-existence of GM and non-GM crops and calls for more precautionary research and monitoring of GMO's before widespread adoption. It might be helpful to search out their position papers on these things. A quick google gave me this, for example: http://www.greenpeace.org/eu-u...