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Lego Ends Shell Partnership Under Greenpeace Pressure

jones_supa writes Since 1960s, we have been seeing the oil company Shell logo being featured in some Lego sets, and Legos being distributed at petrol stations in 26 countries. This marketing partnership is coming to an end, after coming under sustained pressure from Greenpeace. The environmental campaign, protesting about the oil giant's plans to drill in the Arctic, came with a YouTube video that depicted pristine Arctic, built from 120 kg of Lego, being covered in oil. CEO of Lego, Jørgen Vig Knudstorp, wants to leave the dispute between Greenpeace and Shell, and the toy company is getting out of the way.

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  1. Re:So, will they now be promoting "Greenpeace"? by Anonymous Coward · · Score: 0, Troll

    Lots of people oppose GMO crops, like for instance most of Europe. There is no need for them, the wisdom of using them is in serious question, and the ethics of making developing countries reliant on commercial GM seeds are extremely problematic. Golden rice is a fucking joke. You can give people vitamin A at almost zero cost already, and you don't risk overdosing entire populations with it by inserting it into their staple fucking food. The whole thing is just a GM industry troll, like when oil companies pretend to care for the environment.