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The Cult of Elon Musk Shines With Steve Jobs' Aura
HughPickens.com writes Alan Boyle writes that over the years, Elon Musk's showmanship, straight-ahead smarts and far-out ideas have earned him a following that spans the geek spectrum — to the point that some observers see glimmers of the aura that once surrounded Apple's Steve Jobs. "To me, it feels like he's the most obvious inheritor of Steve Jobs' mantle," says Ashlee Vance, who's writing a biography of Musk that at one time had the working title The Iron Man. "Obviously, Steve Jobs' products changed the world ... [But] if Elon's right about all these things that he's after, his products should ultimately be more meaningful than what Jobs came up with. He's the guy doing the most concrete stuff about global warming." So what is Musk's vision? What motivates Musk at the deepest level? "It's his Mars thing," says Vance. Inspired in part by the novels of Isaac Asimov and Robert Heinlein, Musk has come around to the view that humanity's long-term future depends on extending its reach beyond Earth, starting with colonies on Mars. Other notables like physicist Stephen Hawking have laid out similar scenarios — but Musk is actually doing something to turn those interplanetary dreams into a reality. Vance thinks that Musk is on the verge of breaking out from geek guru status to a level of mass-market recognition that's truly on a par with the late Steve Jobs. Additions to the Tesla automotive line, plus the multibillion-dollar promise of Tesla's battery-producing "gigafactory" in Nevada, could push Musk over the edge. "Tesla, as a brand, really does seem to have captured the public's imagination. ... All of a sudden he's got a hip product that looks great, and it's creating jobs. The next level feels like it's got to be that third-generation, blockbuster mainstream product. The story is not done."
In OK with this, especially since the major difference between the two is that Musk is actually innovating, instead of just making great packaging and hype.
I'm all looking around for the cologne advertisement.
Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
Face it, he's a little shit who covers his mistakes and his products weaknesses with astroturf and false PR.
Sounds like Steve Jobs
And you're going to hold him up as having done *more* for the environment than an entrepreneur who spent - and risked - his entire fortune to make electric cars a mainstream reality.
Seriously?
I'm a leaf on the wind. Watch how I soar.
It's Top Gear doing the misdirections and deceptions. They fudged the tests in order to make fun of the Tesla, and when Musk called them out on it and sued them for libel and defamation, Top Gear's defence was that they are "an entertainment program, not to be taken seriously". And that's exactly what it is.
I'm sure the man has an ego the size of Jupiter and a temper to match, but at least he has some reason to have those. He's getting things done in several difficult industries. The comparison to Apple and Jobs is apt in more ways that one: like Apple's flagship product, the Tesla has caught the attention of many, and every little flaw is put under a magnifying glass and blown out of proportion.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
Oh so you can't be an innovator unless you completely invent every idea from scratch?
That's so novel, you should write a book!
Mod me down, my New Earth Global Warmingist friends!
The iPhone was a game changer in the market. You are right in that it wasn't a radical new design and more the result of a series of small improvements coupled with a drive for quality. Even so, all those improvements added up to the first smart phone that was actually easy to use. Back then, if you saw someone take out a smart phone at the bus stop, fiddle with it for a minute and then put it back, you could be sure it was an iPhone. Doing small tasks quickly simply wasn't practical on the other smart phones out there at the time.
I'm not sure to what extent Tesla innovated to create the cars they have, but certainly they made the first EV that people actually wanted to have for reasons other than it being an EV or hybrid. It was also one of the first mass market EVs that doesn't look like utter crap (the Honda Civic hybrid being the other one). Interestingly, some analysts suggested that Tesla should stick to supplying batteries and drive trains for other car makers... after having stood the EV market on its head. I for one hope that they'll continue to make cars, but the real test (and the tipping point) will be the moment they create a family EV in a mid-range price class.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
The NYT drove the car in circles in a parking lot to run down the battery, then lied about the range. Musk pulled the GPS data and PROVED they were lying.
http://www.teslamotors.com/blo...
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Fuel economy standards were fixed for 25 years, and the average fuel economy remained constant. Companies design to the standard.
Quite so. Companies don't compete on fuel economy and fuel economy is usually about 20th on the list of things car buyers actually care about. So unless the government forces their hand either directly through mandated standards or indirectly through gasoline taxes, car companies are going to meet the fuel economy standards and not much more. I fully expect our current fuel standards to not be updated for another 20-30 years regardless of what might be actually achievable.
It's important to know what companies can achieve so you don't make impossible goals, but standards drive change.
Nothing in even the most absurd proposal for CAFE standards was technologically impossible and it is unlikely that it was economically impossible either despite protests from certain groups. We have the technology TODAY to make cars that get well over 100mpg or the electric equivalent. They would be quite different from what we are accustomed to seeing on the road but that isn't necessarily a bad thing. (Tesla is a good example) Any automotive engineer (and I am one) who tells you doubling average fuel economy in passenger cars is impossible is either lying or badly misinformed. Modern engines are far more efficient than those from 30 years ago but we've increased the horsepower so much that the net result is (almost) no change in fuel economy.
Wrong, *standards* don't matter, the actual fuel economy of U.S. vehicles has risen year after year in the last 30+ years.
Really? The facts say you are wrong. Average fuel economy barely budged between the early 1980s and 2007 when the new fuel economy standards were put in place. They started to creep up a bit in 2004 as fuel prices rose. After 2004 the average fuel economy has risen steadily due to a combination of higher fuel prices and increased mandated fuel standards. Now I'm no genius but I'm pretty sure that's a cause and effect relationship there. The fact that car companies are selling certain vehicles at a loss to ensure higher average fuel economy standards is proof positive that the standards are forcing the car companies to make more fuel efficient cars.
Obama's (actually Congress) new standards came from the auto industry, it is their roadmap.
The first increase in 2007 came under the Bush administration we've seen a steady increase in fuel economy since. In 2011 the Obama administration along with the major auto manufacturers came up with new CAFE standards that will take effect in 2017 and beyond.
Got any more unsupported "facts" you'd like to make up?
Steve Jobs revolutionized personal music players and smartphones. Elon Musk is revolutionizing energy production, battery technology, ground-based transportation, and space transportation. His goals are way more ambitious than any of the goals of Steve Jobs. And even though he has only achieved wide-scale success on one of those goals so far, producing a car that is safe, efficient, luxurious, and fast is much more difficult than doing the same for a phone. In that regard, Elon Musk has already surpassed Steve Jobs and he's only getting started.
The emphasis on typography that led to the Mac OS UI and to desktop publishing was an input of Jobs to the direction of the product.
Earlier than that, for all the slashdot hero worship of Woz, the Apple II wouldn't have been built had it not been for Jobs, and if it had it wouldn't have had a case, which means it wouldn't have been the breakthrough into offices that the Apple II was.
The idea that Jobs just picked products, rather than had a significant part in forming them is moronic.