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Apple's Next Hit Could Be a Microsoft Surface Pro Clone
theodp writes "Good artists copy, great artists steal," Steve Jobs used to say. Having launched a perfectly-timed attack against Samsung and phablets with its iPhone 6 and iPhone 6 Plus, Leonid Bershidsky suggests that the next big thing from Apple will be a tablet-laptop a la Microsoft's Surface Pro 3. "Before yesterday's Apple [iPad] event," writes Bershidsky, "rumors were strong of an upcoming giant iPad, to be called iPad Pro or iPad Plus. There were even leaked pictures of a device with a 12.9-inch screen, bigger than the Surface Pro's 12-inch one. It didn't come this time, but it will. I've been expecting a touch-screen Apple laptop for a few years now, and keep being wrong.
To do this, Apple would need a new OS, or do some sort of horrible blend between OS X and iOS. That's not happening. I think there will be a bigger iPad at some point, but it will just run iOS. It won't be a convertible.
I've been expecting a touch-screen Apple laptop for a few years now, and keep being wrong.
That's because a touch-screen laptop is a terrible idea. Today's phones are powerful enough with a docking station that includes a monitor, keyboard, and mouse.
Isn't a big iPad just a big iPad?
And also years after the original Note and after every other phone manufacturer was producing large phones? If it were not for Apple's former stubborn position on large phones Samsung would likely not become such a big player in the market.
Steve Jobs may have been many things, but Pablo Picasso is not one of them.
The fact of the matter is EVERYONE is playing catch up.
When the iPhone 6 (and +) came out, android users started talking about how they'd had swiftkey keyboards, etc., for YEARS.
They conveniently forget about things like how Samsung came out with a fingerprint sensor after apple's introduction, or any of the other features phablet makers played follow to leader to Apple on, like a half baked watch Samsung got out on rumours of the Apple Watch so they could be the first mover.
This is the nature of competition. Samsung, Apple, Microsoft, and any other phablet makers are going to innovate. They'll create unique features for their products. A few years down the road, anything that was a brilliant idea is going to get copied.
So can we please all stop this b.s. of "X is copying Y"?
Cloning something a failure like Surface seems silly, if you're going to clone something clone something that is a success in the marketplace. If I want a table, I will buy an iPad - it works nicely as a consumption device. If I want to do a little more work, I will buy a Macbook Air. I don't really need a touch screen, in fact I find it a little annoying having fingerprints all over the screen. I also tend to sit back when using the computer and having to lean forward to touch the screen is actually more effort than just using my mouse. Call me old fashioned.... but I don't find it an improvement in usability when it comes to working on a computer. It works nicely when you are using an iPad and reading a book or watching a video.... Two different user interfaces in one machine is not useful to most.
And for a long time before Steve left the scene. Apple has been a success by letting other companies release new types of devices and then execute their own version of that type of device. Apple did not create the first portable music player, the first smartphone, the first WIMP interface, etc.. Apple's success has largely been down to executing arguably better versions of devices that already exist in the marketplace. Now, Apple is also benefitting from being perceived as a luxury brand.
The real "Libtards" are the Libertarians!
These are the same analysts who said that apple needed to make a netbook or they would die (or who each quarter predicted a netbook was coming).
Apple has placed an alternative bet: that the devices can overlap capabilites and responsibilites (e.g. via handoff, or less intensely as with iwork) but have fundamentally different jobs to do, and try to make each do its job well. I don't commute to work in a tank, but some people find tanks useful. The surface, and W8, are neiher tank nor motorbike, and really do neither job well.
Apple changes their mind (and never admits it, as with phablets!) and they also make brain damaged decisions, but there is some method to their madness. Analysts generate quotable sound bites; that is the method behind their madness.
Apple hasn't really innovated much since Steve left the scene.
I see this a lot and I'm not convinced, especially since the guy has only been in the ground for around 3 years. How much does Apple have to do for you to change you mind? Where is the boundary between what you consider innovative and not. What is your evidence that their pace of innovation has slowed? I'm not saying you are right or wrong but you stated it as if it is axiomatic and I don't think I agree. I don't see any other companies really innovating meaningfully faster when you are talking time scales of 5-15 years which is what matters here.
Apple has historically introduced one or two big products per decade. The original Apple Computers came out in the late 1970s. The Macintosh was created in 1984. The iPod in 2001. The iPhone in 2007 and the iPad in 2010 which are really the same device in different form factors. Other products of note were the Apple LaserWriter (first desktop laser printer - Apple dropped the ball on that one) in 1985 and the Newton MessagePad in 1994. (The Apple Watch is too new to decide if it is noteworthy or not) Apple's most grim time financially was during the 1990s when their big bet (the MessagePad) was a flop and they mismanaged the Macintosh. I think people might be confused about their pace of innovation late in Steve Jobs life because they mistakenly consider the iPhone and iPad to be different devices when they really aren't. In fact the iPhone came out to the development for the iPad. They are the same device really.
Companies like Samsung and HTC and others are trying a lot of stuff and most of it is crap but some is good and works. Apple works really hard on a few things and doesn't release as much but their batting average is much better. Neither approach is right or wrong but you have to look at it on a time scale of more than 2-3 years to get a sense of pace of innovation. Realistically we should be having this discussion about 5-7 years in the future.
Product ideas that can move markets the way the Mac and the iDevices have are REALLY hard to come up with. I see some companies like Samsung throwing a lot of stuff out there but most of it is quite unremarkable. I think expectations that Apple would introduce some big market moving product the minute Steve Jobs died is pretty unrealistic. It may turn out that without Jobs the company will founder - they did once before. But we really should wait a few years to see if they really can or cannot come up with their next big success. I think their ApplePay service *might* turn out to be a really big deal but that remains to be seen. I think it is the most interesting new product they've done since the iPad and it certainly could be the most lucrative.