Despite Patent Settlement, Apple Pulls Bose Merchandise From Its Stores
Apple has long sold Bose headphones and speakers in its retail stores, including in the time since it acquired Bose-competitor Beats Audio, and despite the lawsuit filed by Bose against Apple alleging patent violations on the part of Beats. That's come to an end this week, though: Apple's dropped Bose merchandise both in its retail locations and online, despite recent news that the two companies have settled the patent suit.
And so is Apple.
Both Bose and Beats are fairly ordinary products that have simply learned to dazzle the public with good marketing. An element of fashion is also involved, as Bose used to be marketed in posh fora and Beats has a distinctive look and Dr Dre endorsement. So, I can't feel sorry for either party -- or for Apple whose own acquisition of Beats betrayed their own tradition of fairly decent sound -- in a bitter patent battle. For what it's worth, after evaluating a few Beats 'phones and being immediately disappointed, I invested in a pair of AKG 701s (see my Amazon review) that offer what one immediately recognizes as better sound, and are around the same price (and well below audiophile woo-woo).
I imagine Beats/Apple isn't too happy with Bose's shenanigans regarding telling NFL players they can't wear their Beats headphones until 90 minutes after the end of the game.
Of course the players do it anyway, and Beats apparently pays the fines for them... but still.
Incidentally, the NFL isn't doing very well with regards to their endorsement deals - first Microsoft, and now Bose.
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It's plain and simple: now that Apple owns Beats, it makes no sense to sell their competitors products. It just isn't done.
So 3 companies, all of whom make electronics that consist of about 99% hype and about 1% tech, sue each other?
What's funny is Bose has been at this a very long time. Don't buy Bose people! It's a scam, it's always been a scam. There are plenty of good stereos and speakers out there, Bose doesn't make any of them. And beats? That's literally the cheapest Chinese headphones they could find this month and they slap a Dr Dre sticker on it.
> I have a feeling that Bose' CFO is not happy but not unhappy. It's business.
I have a feeling that setting the lawyers on an effective retail outlet for your goods is really bad for business.
If someone sued me, I'm certainly not going to do business with them in the future.
I should use this sig to advertise my book ISBN-13 : 978-1501515132.
And here I am with cheaper Sennheisers that are superior quality. I guess I'm just too darn smart to fall for marketing plugs, celebrity endorsements, and companies slapping their brand name on inferior products in exchange for basically bribes.
I'm a commercial litigator. While it's true that companies would prefer not to sue their key partners, in reality it's very common for companies that work together to be involved in litigation. I wouldn't go so far as to say that they like it, but if you work with a company for a long time it's inevitable that you will have some disputes that you can't settle amicably. To an extent it's just a cost of doing business.
Seriously, why the hell would a company sell their competitor's stuff in their own store when they had just been sued by them? Even if they weren't sued, apple have their own line of audio gear now. It's just stupid to promote your competitor's product in your own store.
I run: Windows, OS X, Linux, FreeBSD. Just because you have a hammer, doesn't mean everything is a nail.