'Microsoft Lumia' Will Replace the Nokia Brand

Posted by timothy on Tuesday October 21, 2014 @03:35AM from the not-many-years-from-dominance dept.

jones_supa writes The last emblems of Nokia are being removed from Microsoft products. "Microsoft Lumia" is the new brand name that takes their place. The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks. Nokia itself continues as a reborn company focusing on mapping and network infrastructure services.

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Re:Recognition by sunderland56 · 2014-10-21 03:47 · Score: 5, Funny

It's not exactly the name recognition, it's the name's reputation.
Nokia: well recognized, well liked brand with positive reception everywhere.
Microsoft: well recognized, universally hated brand, regular finalist in "most hated company" competitions.
Marketing 101 says: they chose the wrong name.