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'Microsoft Lumia' Will Replace the Nokia Brand
jones_supa writes The last emblems of Nokia are being removed from Microsoft products. "Microsoft Lumia" is the new brand name that takes their place. The name change follows a slow transition from Nokia.com over to Microsoft's new mobile site, and Nokia France will be the first of many countries that adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks. Nokia itself continues as a reborn company focusing on mapping and network infrastructure services.
Nokia has more brand name recognition, so of course we won't use that.
Idjits.
I do not fail; I succeed at finding out what does not work.
Throw away a brand synonymous with durability and communication and replace it with...ZUNE II !
What could possibly go wrong?
"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
What did they pay so much for if not the brand recognition ?
Much easier to use an existing brand than try to create a new one
Does it come in Luna Brown?
Guess it is better than Zune 2.0.
Embrace, extend, and then extinguish.
Nokia used to write good software, it just didn't happen to be Microsoft.
Resistance is futile, especially when the CEO gets parachuted in to make decisions which aren't good for Nokia.
It's hard not to think that the Nokia shareholders didn't essentially get robbed in order to benefit Microsoft.
Lost at C:>. Found at C.
In a number of European languages, "lumi-" has resonances of "light, brightness". Perhaps the name won over a then-Finnish company for its association with snow (Finnish lumi), another bright, pure thing. You can always find something in a product name to critique, and I don't think that one guy saying "Well, it rhyhmes with gloom" (a word rarely used outside of native-speaker English anyway) would have been much dissuasion.
"Microsoft Lemona". I already don't want one.
Proverbs 21:19
You just failed more than Microsoft in the phone market
https://gigaom.com/2006/07/22/...
Microsoft Partners, You Been Zunked
More on that some other day, but the real and perhaps the only story in the news is that Microsoftâ(TM)s partners â" from device makers to music services â" just got double crossed by the company they choose to believe in. I like to call it Zun-ked (a tiny take off on Punked.)
In Spanish "lumia" is an old word for prostitute. It is not of common use but it shows like that in the dictionary: http://lema.rae.es/drae/?val=lumia
True. I'm puzzled that no one has sued the bastard. I doubt there was ever a more blatant case of breach of fiduciary duty.
Circumcision is child abuse.
It sounds like a great name for an incandescent light bulb that needs rebooted every 3 days.
Isn't this how it works nowadays in Tech Industry. May be it is new management principle.
Buy off competitor (or in this case take a chance with Nokia) worst case it didn't work out to your benefit then close off business. Whats there to lose - few numbers less companies cash pile, fire some guy to appease shareholders.
Rinse and Repeat till:
a) You run out of cash pile/people to fire
b) You luck out on some partial or complete successful product which could just be pay off investment in development.
The installment of Elop was actually demanded by Nokia's major shareholders.
For anyone wanting to know more of the strange twists and turns in this story, and how such a giant could fall so quickly, I'd recommend David Cord's The Decline and Fall of Decline , an exhaustive account which confirms a lot of the gossip that I had heard from Nokia employees and contractors here in Finland.
What's with the euphemism? 'Reborn' us a very lame way to say 'dead', which is the real meaning in this case. Seriously, slashdot editors, if I wanted to read euphemisms, I would read the press release.
"Microsoft Lumia. Because it will function as a flashlight."
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Microsoft poisoned them killing the company
Bullshit. Nokia mismanaged itself to death by promoting infighting and sabotaging other product groups (rather than competing with other companies) until adopting Windows Phone and killing internal OS development was the least bad option.
I am TheRaven on Soylent News
The Decline and Fall of Nokia, rather.
The numbers seem to imply other wise. Profitable with increasing sales before and loss-making and collapsing sales after declaring Symbian dead and switching to Windows Phone. In don't doubt that there was infighting which delayed things a lot, but the awesome N9 and its brother (with keyboard) were ready before Lumia - even when it took a long time, they had their own modern smartphone OS which got a lot of praise. And then there was always Android as an option. Switching to Windows Phone which was already loosing on the market was simply the most stupid thing to do.
Elope trying to make a first post ?
they should capitalize on the "Nokias are indestructible" meme, and make ruggedized phones.
Liberty - Security - Laziness - Pick any two.
Oh joy!
Chas - The one, the only.
THANK GOD!!!
Remember the Mitsubishi Pajero debacle? Perhaps it really doesn't matter which word you choose as it is always another word for 'wanker' or 'prostitute', etc., in Spanish.
"Lumia" is awfully close to "Lumix" (and the too make phones with cameras).
--- Nothing To See Here ---
You can always find something in a product name to critique
There is marketing research that shows that people remember words with hard consonants better. So a word like "Nokia" or "Kodak", is in some ways a measurably better brand than a word like "Lumia". Of course, the name wasn't enough to keep Kodak from going bankrupt.
There is marketing research that shows that people remember words with hard consonants better. So a word like "Nokia" or "Kodak", is in some ways a measurably better brand than a word like "Lumia".
If you only care about people rembering your brand name (and not about the associations that come with it), then "Ebola" would be even better.
OS Reviews: Free and Open Source Software
at least they didn't also include "with Windows Phone"...or make it ship only in brown...
Sleep your way to a whiter smile...date a dentist!
Remember the Mitsubishi Pajero debacle? Perhaps it really doesn't matter which word you choose as it is always another word for 'wanker' or 'prostitute', etc., in Spanish.
Yup just like the Sega consoles were marketed in Italy as Genesis as sega means wank in Italian ;)
For some of us die-hard old bigots, "Ebola" actually conjures an image that positively rivals "Microsoft".
The word I heard in Espoo was that it was some major US institutional shareholders who also held shares in Microsoft. They saw synergy in raiding one to help the other. Note whilst this was beneficial to shareholders who held money in both (it rescued the Windows Phone brand), Elop's reign was deeply problematic for everyone else.
See my journal, I write things there
Yeah and the "Ap" in Apple rhymes with crap and rap. iPad sounds like a feminine hygiene product. Linux sounds like a liar's OS (lie-nucks). Android rhymes with hemorrhoid.
And for the funny part:
Being a "sega" is slang for being inept in Italy, so when the arcade machines displayed a full screen "Sega" some time after game was over, it was an insult to the guy who just lost the game, and was taunted by his fellows with that word.
Having said that, they market everything under the Sega name and people don't care much anymore.
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Microsoft should really consider a re-org that puts their consumer focused products(xbox, phones, etc... not the windows OS though) in a separate division with a different name.
Put aside all of your feelings for Microsoft and just consider for a second how terrible a name like Microsoft is when it comes to cool, fashionable devices. Micro... soft... that's not a name I'd like associated with any kind of status symbol purchase. Sure, it's fine in the enterprise software space where image is less important, but if they ever want to seriously consider competing in the personal electronics space they'll need to change not only their branding but their name.
http://www.masturbateforpeace.com/
There's an urban legend that the Chevy Nova didn't sell well in Spanish speaking countries because 'no va' means 'no go'. At least, the wikipedia says it's only an urban legend.
In theory, theory and practice are the same; in practice they're different. (Yogi Berra & A. Einstein)
N900 does not have 1 week battery life, you're lucky to get 1 day.
"XML is like violence. If it doesn't solve your problem, use more." - Anonymous Coward
Brands are a big deal. They have value. Nokia had a storied history. Something like "Nokia (by Microsoft)" or just leaving "Microsoft" off entirely (like BMW does with Rolls Royce, or Tata does with Jaguar) would have allowed the brand value to be preserved.
Some years ago, Ford decided to get rid of the Taurus line and rename it the '500'. They quickly realized the error of their ways and brought the Taurus name back.
Mine goes about 60 hours now. Check ebay for a 2450mAh battery. They sell for about eight bucks.
I'm sure Microsoft has convinced themselves 1000 different ways that this makes great business.
However, the reality is that there will be no future for Windows Phone when the only brand it is associated with in phones is Microsoft. I consider whoever made this decision to be a total idiot. None of the reputation for quality of experience of Apple. None of the fight-the-power hipness of Android. None of the apps of either.
I consider it sad because I actually like Windows Phone a lot and own one. It's got noticably better performance and general quality of experience than Android, and was available at lower price point than Apple. The product was there, for once. Sad to see it fail for different reasons.
Sadly the screen has gone on mine, I just get random colours on the lcd. It still rings though, so nothing wrong apart from that.
"XML is like violence. If it doesn't solve your problem, use more." - Anonymous Coward
inept? ma fatti una sega..
indeed AC.. marcello_dl can go argue with the people of Tuscany.. particularly Lucca and the surrounding area where my family is from ;)
I say we combine the two and call it the Microsoft Leukemia.
In Spanish most words in femenine form can mean prostitute. This isn't considered sexist by Spanish girls, because they all have bigger cojones than the men anyway.
"Our opponent is an alien starship packed with atomic bombs," I said. "we have a protractor"
the ZUNE Phone.
"I believe in Karma. That means I can do bad things to people all day long and I assume they deserve it." : Dogbert
Because "No Va" and "Nova" are different like "Notable" and "No Table".
If something was advertised as being 'notable' I wouldn't think that it had no table.
The branding people at Nokia probably guessed what's going to happen with windows phone and made the product name to a subtle joke.
Lumia in Finnish translates as plural of snow in past tense.
If you use it in a sentence: "Menneen talven lumia" (common anecdote) it translates as "Thing of the past"
There are no atheists when recovering from tape backup.
Nothing to argue about, see
item n. 7 or ask google.
If Lucchesi practice the other meaning too much is not really my business.
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