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Facebook Wants You To Vote Tuesday

theodp (442580) writes "Six years in the making, Facebook's get-out-the-vote tool — a high-profile button that proclaims "I'm Voting" or "I'm a Voter" — will on Tuesday give many of the social network's more than 150 million American users a gentle but effective nudge to vote. "If past research is any guide," writes Micah L. Sifry in Mother Jones, "up to a few million more people will head to the polls partly because their Facebook friends encouraged them. Yet the process by which Facebook has developed this tool — what the firm calls the 'voter megaphone' — has not been very transparent, raising questions about its use and Facebook's ability to influence elections. Moreover, while Facebook has been developing and promoting this tool, it has also been quietly conducting experiments on how the company's actions can affect the voting behavior of its users." Sifry adds, "There may be another reason for Facebook's lack of transparency regarding its voting promotion experiments: politics. Facebook officials likely do not want Republicans on Capitol Hill to realize that their voter megaphone isn't a neutral get-out-the-vote mechanism. It's not that Facebook uses this tool to remind only users who identify themselves as Democrats to vote — though the company certainly has the technical means to do so. But the Facebook user base tilts Democratic." So, it's probably worth mentioning again that Facebook caught flack last summer for deliberately experimenting on users' emotions without their consent. And just last June, Facebook CEO Mark Zuckerberg's FWD.us PAC put out a call for "pissed off Data Scientists" to data mine critical legislative districts and "growth hack" ways to motivate "registered voters who are registered Republicans who we think are likely to support immigration reform.""

23 of 165 comments (clear)

  1. Lucky for Democrats by penguinoid · · Score: 2, Interesting

    Since Facebook's users lean Democrat, more of them voting will mean a shift towards Democratic politicians. I bet the Republicans will be pissed.

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    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
    1. Re:Lucky for Democrats by theodp · · Score: 3, Informative

      AARP membership: 37M. Facebook U.S. users: 150M.

    2. Re:Lucky for Democrats by ShanghaiBill · · Score: 2

      AARP membership: 37M. Facebook U.S. users: 150M.

      AARP members who believe their interests are aligned with the organization: Millions.
      Facebook users who give a rats ass about Facebook's corporate opinion: 0

    3. Re:Lucky for Democrats by Smallpond · · Score: 4, Funny

      Since Facebook's users lean Democrat, more of them voting will mean a shift towards Democratic politicians. I bet the Republicans will be pissed.

      This is a democracy. Everyone has a right and obligation to vote. I urge all Republicans to go out and vote on Wednesday.

    4. Re:Lucky for Democrats by penguinoid · · Score: 2

      I would bet cash it is about 50/50 just like in the real world.

      How much cash and shall we make an arrangement with an online betting site? Also, please clarify what you mean by "about 50/50", in particular the upper bound of the ratio of Democrats to Republicans which will constitute losing your bet.

      If I were to go by my 'facebook world' I would say it heavily leans republican.

      You are showing a cognitive bias of 'what happens to me must be the way it is everywhere'.

      That's so adorable. Your second line is exactly what I would have responded to your first.

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
    5. Re:Lucky for Democrats by penguinoid · · Score: 3, Interesting

      I thought both parties were out to destroy the middle class. The difference, of course, is that Republicans want to screw to poor to help the rich, while pretending they will help the poor due to trickle down economics. Conversely, the Democrats want to appear to help the poor while sabotaging their situation is less obvious ways, such as illegal immigrants and H-1B visas to drop wages, passing large taxes (with equally large loopholes) on the rich, and aid programs that will help you while you are poor but will cease if you start improving your situation.

      --
      Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  2. Bad idea by XanC · · Score: 4, Insightful

    People who only vote because they heard about it on Facebook (or via that stupid sticker people wear) shouldn't be voting.

    1. Re:Bad idea by TFlan91 · · Score: 2, Insightful

      This is the dumbest thing I've ever heard.

    2. Re:Bad idea by ShanghaiBill · · Score: 2

      Why does it make sense to vote for the sake of voting? How is that helping?

      There are a lot of stupid people. If only smart people vote, we will end up with policies that help smart people, and leave the stupid people further and further behind.

    3. Re:Bad idea by ScentCone · · Score: 2

      This is the dumbest thing I've ever heard.

      Why? Clueless emoto-voters are why we currently have such an incompetent executive administration, and Harry Reid setting the legislative agenda.

      Low information voters (across the spectrum) are toxic.

      --
      Don't disappoint your bird dog. Go to the range.
    4. Re:Bad idea by ScentCone · · Score: 3, Informative

      Actually, Democrats recognize that the Republican fetish for voter ID is just a tactic to manipulate outcomes of elections in the same way as poll taxes and literacy tests.

      No, Democrats recognize that making sure people that nobody can check whether or not you're allowed to vote helps them with their vote-by-sheep-herding techniques. For example, our state was just shown to have thousands of voters who, when cross checked against their driving records, show that they are not citizens. Thousands of them. And Democrats in Colorado just set up new mechanism that is practically designed from scratch specifically to provide for bogus voting, stewarded by mostly partisan people and oganizations that skew to their favor.

      You want vote suppression? Thousands of people voting illegally in my state, as liberal activist organizations circulate flyers explaining where it's possible to vote without your identity being tested - that nullifies thousands of legitimate votes.

      If Republicans were really interested in their supposed problem, they'd support making ID a mandate on the government.

      If you were paying attention, you'd see that legislation aimed at making sure that liars and illegals can't cast votes include provisions for photo IDs paid for by the state in question. Who, by the way, has no form of ID? You can't cash government checks without it. You can't use social services without ID. You can't sit at the library and use taxpayer provided computers and internet access without ID. You can't live in subsidized housing without ID, or get Medicare coverage (or Medicaid) without one. But thousands of people can cast votes without them, and millions in Colorado can now make a complete circus out of the idea.

      --
      Don't disappoint your bird dog. Go to the range.
    5. Re:Bad idea by ScentCone · · Score: 2

      Your state of delusion isn't a real one. Sorry, but what you and the James O'keefes of the world foam at the mouth about isn't an actual problem.

      The matter is now before the courts, with evidence of the illegal voter registrations (which are matters of public record) introduced by the research group bringing the suit. Your insistence that the public records showing the very same people claiming not to be citizens while also (within the same calendar year) registering to vote is a "delusion" says more about your wishful thinking or partisan biases than it does about anything else. We're in an election climate where the control of the executive branch and legislatures in a state can hinge on mere dozens of votes. And people like you want to be absolutely sure that the system remains as open to abuse as possible. Why? Because the groups that actively seek to abuse it and proudly announce their willingness to assist people in doing so tend to favor only one party - clearly, you share their world view. All I want is for my vote to count, and all you want is for the process to tilt favorably to one party's illegal tactics, the better to keep them in power.

      Meanwhile, in the real world, the utter pointlessness of having people go to the polls personally is quite manifest.

      You say that, but you don't say why. If those who cast votes must simply show who they are, their appearance at a polling place that establishes their legitimacy is exactly how such fraud is prevented. And it leaves a trail that can be followed after the fact in too-close elections that might have involved questionable participation. Your implication is that faceless, unverifiable, fraud-friendly mail-in ballots are better than tying faces and names with the act of establishing the government. You can only be slavishly cheerleading for that if you have an interest in propping up the party that likes operating that way.

      --
      Don't disappoint your bird dog. Go to the range.
  3. A button? Try a dozen viral images by sandytaru · · Score: 2

    My circle of FB friends have been circulating dozens of GOTV images for the last month. My favorite has been a picture of a silly looking Tea Party guy in full regalia holding up an anti-government sign, with the caption: "This guy is voting. Are you?" (There are other more mean spirited ones that are kind of classist, showing rednecks, which I declined to share.)

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    Occasionally living proof of the Ballmer peak.
  4. Re:remember the old days? by penguinoid · · Score: 3, Interesting

    Facebook isn't abusing their user base in this case -- at least, you'd have a hard time convincing me that encouraging your demographic to vote is some sort of abuse.

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  5. Obama's Chief Scientist on Use of Facebook in 2012 by theodp · · Score: 3, Informative

    Interview with Rayid Ghani, Chief Scientist Obama 2012 Campaign: Q. How did you use facebook and other social networks as part of modeling? A. We used facebook for a few different purposes: We used facebook to reach young voters who were hard to reach using traditional channels such as phone, direct mail, and door-to-door canvassing. We built models using data from users who authorized our facebook app that allowed us to ask our supporters to contact their friends for specific reasons (voter registration, volunteering, going to vote, etc.). Our hypothesis was that getting their friends to ask them was more effective than us asking them directly by broadcasting on our facebook page. We also used facebook to determine people's interest and send them messages that were relevant to them and hence increase their likelihood of taking action.

  6. Not that influential by Mr_Silver · · Score: 2

    Back in 2011 we had a vote in the UK as to whether we would switch our voting system from "first past the post" to "alternative vote".

    Although my Facebook feed was absolutely riddled with people proclaiming their support for AV and no-one for FPTP (and a quick straw poll of my work colleagues suggested the same for them) that wasn't reflected in the results which were that 68 per cent voted No (to AV) and 32 per cent voted Yes.

    Facebook may have influenced some people to go out and vote, but it certainly didn't seem to reflect how the country voted as a whole.

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    Avantslash - View Slashdot cleanly on your mobile phone.
  7. Sorry, Mr. Zuckerberg, I've voted. by tepples · · Score: 2
    I've already voted with my eyeballs against Facebook.

    # this is not APK's list
    # this is https://news.ycombinator.com/item?id=3039099
    0.0.0.0 connect.facebook.net
    0.0.0.0 www.facebook.com
    0.0.0.0 facebook.com
    0.0.0.0 static.ak.fbcdn.net
    0.0.0.0 www.static.ak.fbcdn.net
    0.0.0.0 login.facebook.com
    0.0.0.0 www.login.facebook.com
    0.0.0.0 fbcdn.net
    0.0.0.0 www.fbcdn.net
    0.0.0.0 fbcdn.com
    0.0.0.0 www.fbcdn.com
    0.0.0.0 static.ak.connect.facebook.com
    0.0.0.0 www.static.ak.connect.facebook.com

  8. Re:theodp wants you to vote Republican by theodp · · Score: 2
  9. idiot by globaljustin · · Score: 2

    false dichotomy

    Republican policies are VERY different from Democrat policies

    Look at *any issue*...Net Neutrality, civil liberties, jobs, economic policy, foreign policy...Democratic policy positions are demonstrably different and *better*

    another example?

    Global Warming...

    GOP'ers still deny pollution harms the environmnet

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    Thank you Dave Raggett
  10. made to help the GOP by globaljustin · · Score: 2

    facebook donates to GOP causes...and as stated in the description, Zuck's FWD.us is actively lobbying to undercut American workers

    the idea that this system will "help democrats" is ridiculous...it's made specifically to influence votes...

    this is a product launch, and the product is a perception control system that you can pay to use

    --
    Thank you Dave Raggett
    1. Re:made to help the GOP by davydagger · · Score: 2

      facebook has been caugh manipulating likes before, and gaming who and what becomes trendy on facebook, so its not unlikely that facebook at some point will start actively(and queitly) policing content to make voters more affable to their political positions, as well as their advertisers content, advertisers content, being whatever politicians pay them to make their opinions popular.

      Of course to help manipulation, you are required to use your real name, facebook grabs your location, and tracks your habbits. All of this information gets put into a database come election time. They can find your greatest fears and weaknesses and use them to ply you to do your bidding. They will get in your head. They will use you friends to manipulate you.

  11. Re:That is the key point. by NotSanguine · · Score: 2

    Basically, their votes are for sale to the highest bidder. Convince them that "the man" is keeping them down and tell them who the man is and they'll vote against him/her/it. Convince them that so-and-so is like them and will stand up for their rights and they'll vote so-and-so every time. Left unchecked, the combination of uninformed voters and unlimited political contributions will be the downfall of free societies.

    An excellent point. It is the duty of citizens to vote their consciences. Since those who are elected are making decisions for us, we, as an electorate, need to educate ourselves in order to identify the right criminal^H^H^H^H^H^H^H^H candidate for a given elective office. Unlimited political contributions fly in the face of this. It's rather depressing.

    On a side note, what the hell kind of country allows people to vote without verifying they're eligible to do so and are who they claim to be? I don't know what kind of warped logic that comes from, but it's so stupid that other countries are (literally, I've seen in firsthand) laughing at us. If the problem is that somehow minorities and poor people "can't afford" to get and carry a picture ID, fix THAT problem, not some almost entirely unrelated symptom. Or better yet, work on fixing the even more fundamental problem of poverty rather than whining about how this and that specific thing are somehow "not fair" to poor people...

    I don't know about where you live, but where I live there is most certainly a verification process. I must sign the election district register where there is *already* a sample of my signature. If they don't match, then it's not me. I won't be allowed to vote again either, since my signature is already recorded. That's plenty of verification for me.

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    No, no, you're not thinking; you're just being logical. --Niels Bohr
  12. Well if you aren't lobbying the voters... by Kjella · · Score: 2

    Personally I'd rather they lobby the voters than the politicians, you might say that people being gullible and easy manipulated is a flaw but at least that's democracy as designed. When politicians get paid lots of campaign contributions to buy votes while voting in favor of the corporations funding them rather than the votes electing them that's circumventing the democratic process. Not to mention that I think most voters vote for what they want to believe, facts be damned.

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    Live today, because you never know what tomorrow brings