Why the Time Is Always Set To 9:41 In Apple Ads

jones_supa writes If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements. You could see it across various commercials, print ads, and even on Apple's website. The explanation is simple: That's the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address he said "Today Apple is going to reinvent the phone." The picture of the phone was carefully scheduled to pop up at that moment. "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation", Apple's Scott Forstall confirms. The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41.

Comments

Always except when it isn't

[gweilo8888]

Headline: "the Time Is Always Set To 9:41 In Apple Ads"

Summary: "the clock has traditionally been always set to 9:42 in Apple advertisements." ... "The time was even slightly tweaked in 2010" ... "it displayed a different time"

That's some quality editing there, Slashdot.

Re:Always except when it isn't

[R.Mo_Robert]

Headline: "the Time Is Always Set To 9:41 In Apple Ads"

Summary: "the clock has traditionally been always set to 9:42 in Apple advertisements." ... "The time was even slightly tweaked in 2010" ... "it displayed a different time"

That's some quality editing there, Slashdot.

While it might be a little confusing, it's actually correct. The time HAD traditionally been set to 9:42, then they tweaked it to 9:41 with the introduction of the iPad. (The goal was to match actual local time at the moment when the product is actually revealed, which happens slightly more than 40 minutes after it starts.)

Re:Fascinating

[Anonymous Coward]

That's easy. You're in the wrong timezone.